Unified Identity Underscores Successful Integration Of Two Leading Dermatology Organizations
DALLAS--(BUSINESS WIRE)--Platinum Dermatology Partners (“Platinum” or the “Company”), a leading dermatology group practice organization differentiated by its focus on partnership and collaboration with physicians, announced today the completion of a rebranding following its merger with West Dermatology (“West”) in June of 2022. The rebranding unites the company under the Platinum Dermatology Partners name with a single purpose and culture and positions the organization for continued growth on a larger scale. Platinum Dermatology Partners will serve as the ultimate physician-facing parent company name, while West Dermatology will remain as one of the many patient-facing brands, preserving its rich legacy as a premier dermatology practice throughout California.
Core to the integration and rebranding effort over the past year was an in-depth culture initiative designed to unite both legacy organizations as one company built to empower the practice of exceptional dermatology. With a physician-led model that respects the autonomy of individual practices, and a collaborative culture that encourages best practice sharing in a continual pursuit to deliver the highest level of patient care, Platinum empowers physicians through resources and culture to elevate the standard of dermatological care. The rebranding also encompasses a new visual identity, including a new logo and color palette that pays homage to the heritage and history of Platinum and West. Individual practices will retain the same familiar brand names that their patients have come to trust for their care.
“The official launch of our new brand, purpose, and values is a milestone that marks the unification of these two formerly distinct organizations into one company intent on being exceptional in all we do,” said Michael Pennington, CEO, Platinum Dermatology Partners. “Having successfully integrated the two groups, we look ahead as we believe Platinum is uniquely positioned to deliver highly differentiated resources to physicians to empower them in our collective passion to practice exceptional dermatology patient care and set the standard in our specialty.”
“Platinum Dermatology Partners has rapidly emerged as one of the largest and most exciting dermatology platforms in the country. Today, with over 300 board-certified dermatologists and other providers delivering exceptional patient care across 100 locations, Platinum is well positioned for continued growth,” said Dan Florian, Sun Capital Senior Managing Director.
Dr. Tony Petelin, a physician and board member of Platinum, commented, “Our new visual identity strongly represents the momentum of our combined, connected organization and signals our commitment to deliver a consistently exceptional experience for our physician partners and the patients that trust them with their care.”
“Platinum and its practice leaders are fully aligned in our determination to be recognized as true leaders in the practice and pioneering research of dermatology,” added Dr. Mitchel Goldman, a Platinum physician and founder of Cosmetic Laser Dermatology in La Jolla, CA. “Having been with the company for some time now, I am incredibly excited for this new chapter under a unified name and culture. Our physician-centric platform will become the clear pacesetter and thought leader for reimagining exceptional skin care and skin health in our communities.”
About Platinum Dermatology Partners
Headquartered in Dallas, Texas, Platinum Dermatology Partners exists to empower the practice of exceptional dermatology through its vast resources and differentiated culture. Through Platinum’s differentiated, physician-driven model, the Company provides a differentiated group practice setting with a focus on partnering with the most reputable physicians and providers seeking to elevate not only the patient care delivered but benefit the specialty of dermatology at large. For more information about Platinum Dermatology Partners, please visit www.platinumderm.com.
Darin Szilagyi, APR
Senior Vice President, Marketing & Communications
Platinum Dermatology Partners