Football is a major sport that is popular worldwide, making it an ideal venue for cryptocurrency companies to spread awareness of their products and services. According to CryptoMonday.de, 70% of crypto traders are watching this year’s Fifa World Cup in Qatar.

According to CryptoMonday CEO Jonathan Merry,

 

This is an incredibly powerful opportunity for cryptocurrency companies to reach the huge global audience that will be watching the tournament. With sponsorships, advertisements, and other promotional activities, crypto companies can introduce their product or service to a wider audience than ever before. This could lead to more people becoming aware of cryptocurrencies and potentially even adopting them as a payment option or as an investment.

 

CryptoMonday CEO, Jonathan Merry

Sponsorship from Crypto.com

Earlier this year, cryptocurrency platform Crypto.com was chosen as one of the main sponsors for the World Cup event. The exchange platform is taking full advantage of this opportunity by sponsoring the World Cup and gaining more visibility among sports fans worldwide. With its sponsorship of the tournament, Crypto.com has the potential to attract millions of new customers from around the world and help spread awareness of cryptocurrencies.

The company’s involvement with the tournament will be highly beneficial to Crypto.com and the entire cryptocurrency industry.

Fifa World Cup Blockchain Partner

Fifa has always been committed to innovation and technology to make football more accessible and exciting for fans worldwide. It’s no surprise that they chose Algorand as the official blockchain partner of the 2022 Fifa World Cup.

Algorand is a green blockchain technology company founded by Turing Award-winning cryptographer Silvio Micali. The protocol offers instant and secure transactions with low fees and a minimal environmental footprint.

Fifa’s partnership with Algorand will expose blockchain technology to millions of football fans worldwide and potentially lead to further adoption.