{"id":11733,"date":"2026-05-27T18:23:00","date_gmt":"2026-05-27T16:23:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=d1f22ca166580ca480300e189194d5e7"},"modified":"2026-05-27T18:23:00","modified_gmt":"2026-05-27T16:23:00","slug":"ana-unveils-winners-of-the-2026-reggie-brand-catalyst-awards","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=11733","title":{"rendered":"ANA Unveils Winners of the 2026 REGGIE Brand Catalyst Awards"},"content":{"rendered":"

\nHaleon\/Sensodyne\u2019s \u201cSensory Overload\u201d Awarded Best in Show, State Farm and Infinity Marketing Team Lead in Total Wins<\/b><\/p><\/a><\/a>

NEW YORK--(BUSINESS WIRE)--#ANAAwards<\/a>--On May 19, the Association of National Advertisers (ANA) announced the winners of the 2026 REGGIE Brand Catalyst Awards, honoring the teams and work that fuel brand marketing success. Spanning categories including Best Creative Effectiveness, Experiential Campaigns, Best Long-Term Brand Building Programs, AI-Powered Creativity, and more. The awards were presented during the 2026 ANA Brand Masters | ICONS Conference in Los Angeles.<\/p>

\nThe REGGIE Brand Catalyst Awards recognized 85 winners across 29 categories. Selected by a jury of industry experts, the winning campaigns represent best-in-class marketing that not only builds brand equity but also drives measurable enterprise value.<\/p>

\nThe Best in Show honor went to \u201cSensory Overload\u201d for Haleon\/Sensodyne, created by Publicis LeOne.<\/p>

\nSensodyne\u2019s Sensory Inclusion Initiative featured the documentary \u201cSensory Overload\u201d to spark cultural awareness and drive systemic change in dental care \u2014 educating professionals, empowering patients, and redefining sensitivity as both a brand purpose and a catalyst for inclusive oral health. Sensodyne championed sensory-inclusive care by engaging with nearly 13 million sensory-sensitive individuals and driving a 47 percent lift in unaided brand awareness.<\/p>

\nGrand Jury members praised the campaign, with one judge calling it \u201ca masterclass in how to take on a topic or issue that is being overlooked and transformed into a powerful movement for the community it sought to help.\u201d Another judge added, \u201cTheir approach was a powerful way to bridge insight to brand to societal needs to business.\u201d<\/p>

\nAdditional major wins included:<\/p>