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<\/a><\/a>\nWhy it matters:<\/b><\/p> \n\u201cLinda understands what it takes to build a high impact partner ecosystem around a modern technology platform,\u201d said Bagrat Safarian, CEO of Local Express. \u201cHer experience scaling channel programs and developing strategic alliances will help us expand our reach and create more value for retailers and partners alike.\u201d<\/p> \nWhat she\u2019ll do:\n \nBy giving retailers better insight into baskets buying habits and fulfillment performance she aims to help them make smarter decisions about assortment pricing and promotions outside of marketplace constraints. That data driven approach will guide how Local Express and its partners build and package solutions for different retail formats and regions.<\/p> \n\u201cI\u2019m excited to join Local Express at a time when retailers are looking for better ways to unify operations, ecommerce and delivery while maintaining control of their customer relationships,\u201d said Yassen. \u201cThere is a major opportunity to help partners and retailers move beyond marketplace dependency and build more profitable direct digital businesses.\u201d<\/p> \nAbout Linda Yassen:\n \nShe has a track record of partnering with vendors and resellers to win awards for growth and impact while managing complex ecosystems at scale. Yassen is fluent in English Swedish and Kurdish, which supports her work with diverse partners and markets.<\/p> \nAbout Local Express\n \nOur proprietary AI-powered catalog harmonization engine<\/b> ensures data consistency, product accuracy, and personalized merchandising across every customer touchpoint, from online discovery to in-store purchase. Integrated with industry-leading POS, CRM and marketing automation, loyalty, coupon and retail media<\/b> systems<\/b>, Local Express unifies the tools grocers rely on into one intelligent platform that simplifies operations and drives growth.<\/p> \nLearn more at www.localexpress.io<\/a> and connect with Edward Kim on LinkedIn: https:\/\/www.linkedin.com\/in\/edward-kim-473a1631\/.<\/a><\/p>\n