{"id":12124,"date":"2026-05-28T01:39:00","date_gmt":"2026-05-27T23:39:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=5cf6b0fcab9626709a0fbc6582d7557a"},"modified":"2026-05-28T01:39:00","modified_gmt":"2026-05-27T23:39:00","slug":"new-report-san-diego-county-wine-industry-shows-resilience-and-quality-gains-as-wine-industry-realizes-soft-sales-and-rising-costs-nationally","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=12124","title":{"rendered":"New Report: San Diego County Wine Industry Shows Resilience and Quality Gains as Wine Industry Realizes Soft Sales and Rising Costs Nationally"},"content":{"rendered":"<p>\n<i>Region\u2019s wineries report excellent harvest, rising wages and stable market demand as overall industry faces cost inflation, operational complexity, easing sales, and a national grape oversupply<\/i><\/p><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20260527991401\/en\/2816562\/4\/SDCVA_logo.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20260527991401\/en\/2816562\/22\/SDCVA_logo.jpg\" \/><\/a><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20260527991401\/en\/2816562\/4\/SDCVA_logo.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20260527991401\/en\/2816562\/21\/SDCVA_logo.jpg\" \/><\/a><p>SAN DIEGO--(BUSINESS WIRE)--<a href=\"https:\/\/twitter.com\/hashtag\/SDCVA?src=hash\" >#SDCVA<\/a>--The <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fsandiegowineries.org%2F&amp;esheet=54542898&amp;newsitemid=20260527991401&amp;lan=en-US&amp;anchor=San+Diego+County+Vintners+Association&amp;index=1&amp;md5=9517ee4f726c5be211a18eb8c20bd4b5\" rel=\"nofollow\" shape=\"rect\">San Diego County Vintners Association<\/a> (SDCVA), a trade organization dedicated to supporting the winemaking community and wine education outreach in San Diego County, released the <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sandiegowineries.org%2Fwp-content%2Fuploads%2F2026%2F05%2FSDWine_Report_2026_FINAL.pdf&amp;esheet=54542898&amp;newsitemid=20260527991401&amp;lan=en-US&amp;anchor=State+of+San+Diego+Wine+Industry+2026+report&amp;index=2&amp;md5=031889055e3c989916971dc03f8f31ef\" rel=\"nofollow\" shape=\"rect\">State of San Diego Wine Industry 2026 report<\/a> today.<\/p><p>\nAccording to the report, San Diego County\u2019s wine industry demonstrated resilience and adaptability in 2025 as the broader national wine industry navigated rising operational complexity, easing demand, and cost escalation.<b> <\/b><a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sandiegowineries.org%2Fwp-content%2Fuploads%2F2026%2F05%2FSDWine_Report_2026_FINAL.pdf&amp;esheet=54542898&amp;newsitemid=20260527991401&amp;lan=en-US&amp;anchor=The+report&amp;index=3&amp;md5=7b1b2d259cb116afd7a3dfa78cf51427\" rel=\"nofollow\" shape=\"rect\">The report<\/a> highlights strong harvest quality, renewed hiring momentum and a stable winery base in San Diego, despite softening in national wine sales.<\/p><p>\nThe 2025 harvest was a standout for the region, with two-thirds of wineries reporting \u201cgood\u201d or \u201cexcellent\u201d growing conditions, which positions <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sandiegowineries.org&amp;esheet=54542898&amp;newsitemid=20260527991401&amp;lan=en-US&amp;anchor=San+Diego+vintners&amp;index=4&amp;md5=738b12978eb971c03310213483699d62\" rel=\"nofollow\" shape=\"rect\">San Diego vintners<\/a> to deliver exceptional wines in the near future. The region\u2019s reputation for quality, value-based direct-to-consumer experiences continues to set it apart from larger California wine regions, as the median tasting fees in the county remain at $20.<\/p><p>\nDemand for local wines remains relatively stable. The real challenge, the report notes, isn't generating business, it's protecting profitability as costs climb.<\/p><p>\n\u201cSan Diego wineries prove that great winemaking and real hospitality are what keep a wine region healthy,\u201d says <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sandiegowineries.org%2Fsdcva-history%2F&amp;esheet=54542898&amp;newsitemid=20260527991401&amp;lan=en-US&amp;anchor=San+Diego+County+Vintners+Association+Board+President+Al+Fischer&amp;index=5&amp;md5=3f5613a5c166b0c5b2738984e1de92b5\" rel=\"nofollow\" shape=\"rect\">San Diego County Vintners Association Board President Al Fischer<\/a>. \u201cThe broader market is going through some changes right now, but our region just keeps adapting with discipline and creativity.\u201d<\/p><p>\n<b>Key report findings:<\/b><\/p><ul class=\"bwlistdisc\">\n<li>\n<b>Excellent harvest quality: <\/b>Two-thirds of San Diego wineries rated the 2025 harvest as \u201cgood\u201d or \u201cexcellent.\u201d<\/li>\n<li>\n<b>43 wine grape varieties grown in San Diego:<\/b> Cabernet Sauvignon (65%), Malbec (62%), Merlot (62%), and Sangiovese (62%).<\/li>\n<li>\n<b>Hiring is back: <\/b>24% of wineries plan to add staff in 2026, with targeted growth in hospitality and direct-to-consumer roles.<\/li>\n<li>\n<b>Wages rising locally: <\/b>San Diego\u2019s wine industry wages posted modest growth, as wages in Napa and Sonoma have plateaued or declined from post-pandemic highs.<\/li>\n<li>\n<b>Stabilization in local wine revenue, with notable dips reported:<\/b> 41% of respondents indicated sales \u201cstayed about the same,\u201d and a combined 41% of wineries reporting declining sales.<\/li>\n<li>\n<b>A stable, established region: <\/b>Active and planned wineries held steady at 172, reflecting sustained confidence in San Diego\u2019s wine region.<\/li>\n<li>\n<b>Accessible tasting experiences: <\/b>Median tasting fees held steady at $20 \u2014 well below the $38 national average \u2014 preserving San Diego\u2019s reputation as welcoming and affordable.<\/li>\n<li>\n<b>Strategic adaptation: <\/b>A growing share of wineries are investing in marketing, digital sales and workforce development.<\/li>\n<\/ul><p>\nSan Diego County Supervisor Jim Demond says, \u201cSan Diego County's wine industry is an economic engine for our rural communities and a powerful draw for tourism. This report validates that despite headwinds facing the broader industry, our local wine producers continue to distinguish themselves through craftsmanship, innovation, and hospitality that sets them apart.\u201d<\/p><p>\nCongressman Scott Peters says, \u201cBehind every wine bottle from San Diego is a small business creating jobs, supporting agriculture, and welcoming visitors from across California and beyond. I'm encouraged to see this region's wineries growing wages and expanding teams even as the national market tightens. It\u2019s a testament to what California's entrepreneurs do best.\u201d<\/p><p>\nSan Diego County Vintners Association is celebrating San Diego Wine Week from May 25 \u2013 May 31, culminating at its SDCVA Annual Wine Festival at Bernardo Winery from 3 p.m. \u2013 6 p.m. <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sandiegowineries.org%2Fall-events%2F&amp;esheet=54542898&amp;newsitemid=20260527991401&amp;lan=en-US&amp;anchor=Get+festival+tickets+here&amp;index=6&amp;md5=e2a94919fbfff3b6ce1f19f4cb8c5b8e\" rel=\"nofollow\" shape=\"rect\">Get festival tickets here<\/a>.<\/p><p>\n<a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sandiegowineries.org%2Fwp-content%2Fuploads%2F2026%2F05%2FSDWine_Report_2026_FINAL.pdf&amp;esheet=54542898&amp;newsitemid=20260527991401&amp;lan=en-US&amp;anchor=Full+report+here&amp;index=7&amp;md5=a8f3b71d72b3293cc9e832f313d9b551\" rel=\"nofollow\" shape=\"rect\">Full report here<\/a>. For more about San Diego County wines visit <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sandiegowineries.org&amp;esheet=54542898&amp;newsitemid=20260527991401&amp;lan=en-US&amp;anchor=www.sandiegowineries.org&amp;index=8&amp;md5=828b30928d6a887c359ec95b2ae5f4e3\" rel=\"nofollow\" shape=\"rect\">www.sandiegowineries.org<\/a>.<\/p><br\/> <b>Contacts<\/b> <br\/><p>\n<b>Media Contact:<\/b><br\/>Hilary McCarthy\n<br\/><a  href=\"mailto:Hilary@clearpointagency.com\" rel=\"nofollow\" shape=\"rect\">Hilary@clearpointagency.com<\/a><br\/>774.364.1440<\/p>","protected":false},"excerpt":{"rendered":"<p>Region\u2019s wineries report excellent harvest, rising wages and stable market demand as overall industry faces cost inflation, operational complexity, easing sales, and a national grape oversupplySAN DIEGO&#8211;(BUSINESS WIRE)&#8211;#SDCVA&#8211;The San Diego County V&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12124","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/12124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12124"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/12124\/revisions"}],"predecessor-version":[{"id":12125,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/12124\/revisions\/12125"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}