{"id":12539,"date":"2026-05-28T18:19:00","date_gmt":"2026-05-28T16:19:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=8a45b16f766c37bef2465a906b916b31"},"modified":"2026-05-28T18:19:00","modified_gmt":"2026-05-28T16:19:00","slug":"measured-launches-mcp-server-bringing-marketing-performance-data-into-chatgpt-claude-and-other-ai-platforms","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=12539","title":{"rendered":"Measured Launches MCP Server, Bringing Marketing Performance Data into ChatGPT, Claude and Other AI Platforms"},"content":{"rendered":"<p class=\"bwalignc\">\n<i>Enterprise brands including Otter.ai can now access marketing incrementality data directly within the AI platforms they already use<\/i><\/p><p>AUSTIN, Texas--(BUSINESS WIRE)--<a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.measured.com%2F&amp;esheet=54542759&amp;newsitemid=20260528546895&amp;lan=en-US&amp;anchor=Measured&amp;index=1&amp;md5=a73f939170458dbc91d81de4662959e6\" rel=\"nofollow\" shape=\"rect\">Measured<\/a>, the AI-powered marketing effectiveness platform trusted by enterprise brands, today announced Model Context Protocol (MCP) capabilities. Enterprise marketers can now access their own data insights in real-time within the AI tools they use every day.<\/p><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20260528546895\/en\/2816248\/5\/measured-logo_black%404x.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20260528546895\/en\/2816248\/22\/measured-logo_black%404x.jpg\" \/><\/a><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20260528546895\/en\/2816248\/5\/measured-logo_black%404x.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20260528546895\/en\/2816248\/21\/measured-logo_black%404x.jpg\" \/><\/a><p>\nMCP is an open standard that lets AI platforms connect to external data sources in real time. With this integration, marketers can surface Measured's cross-channel performance data \u2014 including executive summaries and on-demand insights \u2014 directly inside ChatGPT, Claude, Gemini and other AI platforms.<\/p><p>\n\u201cMarketing leaders are under constant pressure to move faster and make more confident business decisions that directly impact ROI,\u201d said Trevor Testwuide, CEO of Measured. \u201cBy giving companies seamless, real-time access to our marketing performance data within gen AI platforms like ChatGPT and Claude, we\u2019re removing friction and enabling leaders to get the intelligent insights they need instantly, without having to leave the environments where they\u2019re already working.\u201d<\/p><p>\n\u201cIt's going to benefit different levels of users,\u201d said Zaw Lin Hteik, Head of Growth Acquisition, <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fotter.ai&amp;esheet=54542759&amp;newsitemid=20260528546895&amp;lan=en-US&amp;anchor=Otter.ai&amp;index=2&amp;md5=12f1074ee7b79571675675293854c258\" rel=\"nofollow\" shape=\"rect\">Otter.ai<\/a>. \u201cOur executives don't live in the platform day to day, so being able to ask questions and get clean answers changes how often they actually engage with the data. And for our analysts, the response comes back already formatted, ready to analyze and make decisions off of. That's real time saved.\u201d<\/p><p>\nMarketers can now query cross-channel performance data and get trusted, expert-validated answers without ever leaving their chosen AI platform \u2014 accelerating decision-making and reducing time to insight. Measured's MCP draws on the most comprehensive incrementality intelligence database in the industry, built from 30,000+ experiments across 200+ brands. It includes:<\/p><ul class=\"bwlistdisc\">\n<li>\n<b>Incrementality Intelligence Database:<\/b> Recent tests of causal measurement data across channels, brands, and categories\n<br\/>\n<br\/><\/li>\n<li>\n<b>Omnichannel Measurement:<\/b> Performance visibility across all major platforms in one place\n<br\/>\n<br\/><\/li>\n<li>\n<b>Optimization Insights:<\/b> Marginal return and incremental growth potential data to guide budget allocation<\/li>\n<\/ul><p>\nWhile the new capability makes access more flexible through MCP and AI agents, the underlying rigor of Measured's methodology is unchanged. The company's approach remains grounded in its core foundation of incrementality, ensuring that all insights delivered through AI are causal, transparent, and validated. Future capabilities will include AI-powered workflows, predefined skills, benchmarking, deeper optimization tools.<\/p><p>\n<b>About Measured<\/b><\/p><p>\nMeasured is the AI-powered marketing effectiveness platform trusted by enterprise brands. Since 2017, leading marketers have used our award-winning platform to manage, test, plan and optimize over $35 billion in full-funnel media investments. Measured\u2019s unique combination of analyst-grade expertise and triangulated data helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy and efficiency. For more information, visit <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.measured.com%2F&amp;esheet=54542759&amp;newsitemid=20260528546895&amp;lan=en-US&amp;anchor=www.measured.com&amp;index=3&amp;md5=cf5390d94fdf244a0e9318e3173fc27c\" rel=\"nofollow\" shape=\"rect\">www.measured.com<\/a>.<\/p><br\/> <b>Contacts<\/b> <br\/><p>\n<b>Media<\/b><br\/>Michael McMullan \/ Danielle Poggi\n<br\/>Berns &amp; Co.\n<br\/><a  href=\"mailto:mmcmullan@bernsandco.com\" rel=\"nofollow\" shape=\"rect\">mmcmullan@bernsandco.com<\/a> \/ <a  href=\"mailto:dpoggi@bernsandco.com\" rel=\"nofollow\" shape=\"rect\">dpoggi@bernsandco.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Enterprise brands including Otter.ai can now access marketing incrementality data directly within the AI platforms they already useAUSTIN, Texas&#8211;(BUSINESS WIRE)&#8211;Measured, the AI-powered marketing effectiveness platform trusted by enterprise brands, &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12539","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/12539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12539"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/12539\/revisions"}],"predecessor-version":[{"id":12540,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/12539\/revisions\/12540"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}