![](\"https:\/\/mms.businesswire.com\/media\/20260601829363\/en\/2819377\/4\/topsort_iso_-_black_color_blue_%281%29.jpg\")
<\/a><\/a>\nThis partnership reinforces Falabella\u2019s strategy to continue developing a robust, scalable, and data-driven retail media model, marking a new milestone in the evolution of Fmedia as a key growth platform for the group across the region. At the same time, it represents a significant expansion of Topsort\u2019s presence in Latin America and reflects the growing shift among leading retailers toward more transparent, auction-based advertising technologies.<\/p>
\nContinuous Platform Enhancement for Brands and Sellers<\/b><\/p>
\nDriven by a commitment to constantly improve its platform and enhance the experience for brands and sellers, Fmedia continuously evaluates new technologies to optimize advertising outcomes. The decision to migrate to Topsort\u2019s infrastructure aligns with this goal of providing top-tier, high-value tools to its commercial partners.<\/p>
\nDuring the proof of concept, the integration of Topsort's auction-based technology and AI-powered metrics demonstrated a clear ability to elevate campaign performance. Throughout the process, double-digit improvements were recorded across key metrics such as ROAS and CTR, ensuring Fmedia continues to offer a more efficient, transparent, and results-driven ecosystem.<\/p>
\nBuilding the Future of Retail Media with Fmedia<\/b><\/p>
\nThe migration to Topsort\u2019s full-stack platform enables Fmedia to continue modernizing its retail media operations and scale its advertising offering across Falabella\u2019s ecosystem, which spans millions of SKUs. This evolution integrates auction-based technology, AI-powered optimization, and advanced metrics such as Topsort\u2019s Bidless\u2122, enabling high-performance ad delivery at scale.<\/p>
\nThe new model will also enable deeper use of first-party data for more precise and relevant audience targeting, improving return on ad spend (ROAS) for brands while establishing a unified and transparent measurement framework across the ecosystem, providing clearer and more reliable attribution for commercial partners.<\/p>
\n\u201cFalabella is an iconic retailer and a pioneer in the Latin American market. Their decision to build the future of their retail media business with Topsort is a major validation of both our platform and our vision,\u201d said Regina Ye, CEO and co-founder of Topsort. \u201cWe\u2019re excited to support the Falabella team and remain committed to delivering the technology and collaboration needed to unlock new revenue opportunities and deepen relationships with customers.\u201d<\/p>
\nAbout Topsort<\/p>
\nTopsort is the commerce media infrastructure company helping retailers, marketplaces, and commerce platforms build scalable, transparent media monetization systems powered by auctions, first-party data, and measurable outcomes. Today, Topsort provides monetization infrastructure to leading enterprises across more than 40 countries, including Coles, DoorDash, Woolworths, and Falabella.<\/p>
\nMedia Contact<\/p>
\nTopsort\n