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<\/a><\/a>\nAvailable August 7\u201314, 2026 from 9:00 a.m. to 8:00 p.m., Apex offers collectors, enthusiasts, visitors, and locals the opportunity to commission editorial-style portraits with their own vehicles -- or select from a curated collection of classic motorcars through partner Monterey Touring Vehicles.<\/p>
\nCreated by Monterey County locals and guided by a female-founded collective, Apex combines regional knowledge with internationally recognized automotive photography from Alex Sczudlo, whose work has appeared in Forbes, Porsche, duPont Registry, ++. Designed to expand access beyond traditional collector experiences, Apex welcomes both seasoned enthusiasts and guests experiencing Monterey Car Week inside the frame for the first time.<\/p>
\n\u201cAlex (Sczudlo) has an incredible ability to turn a vehicle into something emotional and enduring,\u201d said Heather Gardner, owner of Monterey Touring Vehicles. \u201cWhat excites me most is that guests don\u2019t need to arrive with their own car to participate. By featuring select classics from our collection, we\u2019re opening the door for more people to create an iconic Monterey Car Week moment.\u201d<\/p>
\n\u201cThis is the iconic Monterey Car Week experience people imagine -- but made accessible in a new way,\u201d said Liana Huth, creator of Apex Motorcar Portraits. \u201cWhether someone arrives in their own vehicle or chooses one of our curated classics, the experience is designed to become more than a photograph. From fine art prints to bespoke holiday cards and signature correspondence, Apex transforms a Monterey moment into something tangible guests can enjoy forever.\u201d<\/p>
\n\u201cThis collaboration captures something uniquely Monterey,\u201d said Dawn Mathes-Park, Vice President of Marketing & Community Relations at See Monterey. \u201cIt speaks to the passion of the automotive community while creating an experience that feels approachable and memorable for visitors and locals alike. Pairing that with a meaningful contribution to California State Parks makes it an especially thoughtful addition to Car Week.\u201d<\/p>
\n\u201cAt Asilomar, we\u2019re always looking for experiences that deepen connection to place while celebrating the moments that bring people together,\u201d said Crystal Andon, Marketing and Programs Manager at Asilomar. \u201cWe\u2019re proud to welcome Apex Motorcar Portraits into our Monterey Car Week programming alongside beloved traditions such as Woodies in the Woods on August 13 and to support an activation that highlights both creativity and stewardship of California\u2019s coastline.\u201d<\/p>
\nSessions will be offered daily August 7\u201314 during Monterey Car Week and are designed around light, landscape, and automotive storytelling.<\/p>
\nRegister for Sessions<\/b><\/p>