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<\/a><\/a>\nThe new menu item, the Southwest Veggie Slider, features a crispy brown rice crust and a savory blend of six vegetables \u2014 sweet potatoes, black beans, corn, red bell peppers, onions and carrots \u2014 seasoned with smoky chipotle and sweet BBQ flavors and served on a classic Slider bun with a slice of jalape\u00f1o cheese. (Customers can substitute American or cheddar cheese.)<\/p>
\nWhite Castle\u2019s innovation pipeline is fueled by consumer insights and, by listening to Cravers, it became clear which type of veggie Slider most appealed to them. Last summer, White Castle conducted consumer research to help its innovation team identify the flavors, ingredients and overall profile customers wanted most in a nonmeat Slider. In direct response to feedback from White Castle's passionate fanbase, the innovation team ultimately chose to use a Dr. Praeger\u2019s veggie patty as the base for the Southwest Veggie Slider.<\/p>
\n\u201cOur Cravers have been pretty vocal about wanting an alternative to traditional meat Sliders that doesn\u2019t compromise on flavor,\" said Jamie Richardson, chief marketing officer. \"That prompted our menu innovation team to prioritize finding a craveable alternative, and we believe the Southwest Veggie Slider delivers on that in a big way.\"<\/p>
\nThe Southwest Veggie Slider is available now at White Castle restaurants across the country for a price starting at $2.49.<\/p>
\nCraver Nation Rewards members get additional savings on the Southwest Veggie Slider<\/b><\/p>
\nNext month, from July 1 through 31, Craver Nation Rewards can celebrate the introduction of the Southwest Veggie Slider with a specially priced combo meal \u2014 two Southwest Veggie Sliders, a small fry and a small soft drink, all for just $5.<\/p>
\nAbout White Castle\u00ae<\/sup><\/b><\/p> \nWhite Castle, America\u2019s first fast-food hamburger chain, has been making hot and tasty Sliders since 1921. Based in Columbus, Ohio, the family-owned business owns and operates 336 restaurants as well as a retail division providing its famous fare in freezer aisles of retail stores nationwide. As part of its commitment to offering the highest quality products, White Castle owns and operates its own Slider Provider meat plants, bakeries and frozen-Slider retail plants. White Castle has earned numerous accolades over the years including \u201cMost Influential Burger of All Time\u201d by Time<\/i> magazine (2014, The Original Slider\u00ae<\/sup>) and one of the \u201c10 Most Innovative Dining Companies\u201d by Fast Company<\/i> (2021). White Castle is known for the legendary engagement of its team members and has received the Great Place to Work\u00ae<\/sup> Certification\u2122 for an extraordinary five consecutive years spanning 2021\u20132025. White Castle is beloved by its passionate fans (Cravers), many of whom compete each year for entry into the Cravers Hall of Fame. The official White Castle app makes it easy for Cravers to sign up for the CRAVER NATION REWARDS\u00ae<\/sup><\/a> loyalty program, access sweet deals and place pickup orders at any time. For more information on White Castle and how to Follow Your Crave, visit whitecastle.com<\/a>.<\/p> \nEditor\u2019s Note<\/i><\/b>: Download images <\/i>here<\/i><\/a>.<\/i><\/p> \nMedia Contacts:<\/b>