{"id":143,"date":"2025-09-22T17:09:00","date_gmt":"2025-09-22T15:09:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=724e165bb5df91c62e56cb2ad934094d"},"modified":"2025-09-22T17:09:00","modified_gmt":"2025-09-22T15:09:00","slug":"new-amadeus-research-reveals-appetite-for-tech-to-enhance-travel-skyrockets-in-2025","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=143","title":{"rendered":"New Amadeus Research Reveals Appetite for Tech to Enhance Travel, Skyrockets in 2025"},"content":{"rendered":"<ul class=\"bwlistdisc\">\n<li>\nBiometric gateways are favored by 69% of respondents<\/li>\n<li>\nTwo-thirds (66%) show strong interest in remote baggage check-in<\/li>\n<li>\n64% willing to use an AI-travel assistant for in-trip information but 25% of travelers report frustrations in using Generative AI<\/li>\n<\/ul><p>MADRID--(BUSINESS WIRE)--For many, travel is a source of excitement and anticipation, and new global research from <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.amadeus.com&amp;esheet=54327321&amp;newsitemid=20250922190949&amp;lan=en-US&amp;anchor=Amadeus&amp;index=1&amp;md5=86dcdec9de15352e6a073ed3ccaf6a6c\" rel=\"nofollow\" shape=\"rect\">Amadeus<\/a> reveals how travelers are looking to technology, especially AI, to enhance their journey, seeking to eliminate pain points and friction in the process.<\/p><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20250922190949\/en\/2586523\/5\/Amadeus-workmark_DarkSky.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20250922190949\/en\/2586523\/22\/Amadeus-workmark_DarkSky.jpg\" \/><\/a><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20250922190949\/en\/2586523\/5\/Amadeus-workmark_DarkSky.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20250922190949\/en\/2586523\/21\/Amadeus-workmark_DarkSky.jpg\" \/><\/a><p>\nThe Amadeus study, <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.amadeus.com%2Fen%2Fresearch%2Fconnected-journeys&amp;esheet=54327321&amp;newsitemid=20250922190949&amp;lan=en-US&amp;anchor=Connected+Journeys%3A+How+Technology+Will+Transform+Travel+in+the+Next+Decade&amp;index=2&amp;md5=99ba5a45bee61948cd28b985b4c0effb\" rel=\"nofollow\" shape=\"rect\"><b>Connected Journeys: How Technology Will Transform Travel<\/b> <b>in the Next Decade<\/b><\/a>, the findings from 9,500 global travelers including China, France, India, Singapore, Spain, UK and the USA. It explores the changing needs of travelers, and the role that new and emerging technology plays in transforming the travel and hospitality industries.<\/p><p>\nTravelers are increasingly turning to Artificial Intelligence (AI) to plan and manage their journeys, with Generative AI (Gen AI) usage up 64% compared to last year. Key benefits appreciated by travelers include significant time savings (42%), highly personalized recommendations (37%) and the discovery of new destinations (36%). Globally, travelers who used Gen AI in their planning felt more confident in their travel decisions (35%).<\/p><p>\n64% of travelers responding to Amadeus\u2019 survey said they would be willing to pay for an AI travel assistant that could help with in-trip information. And 17% reported they would be willing to pay up to five per cent of the total value of the trip to benefit from such services.<\/p><p>\nHowever, the study also reveals areas where AI currently falls short. A quarter (25%) of respondents have experienced outdated or inaccurate information from AI-generated results, while another 25% struggled with AI\u2019s inability to truly capture their personal preferences.<\/p><p>\n<i>\"The rapid rise in Generative AI usage shows that travelers are eager for smarter, more personalized experiences. But the data also reveals a clear message: expectations are high, and the industry must work together to meet them. At Amadeus, we see a big opportunity to collaborate across the travel ecosystem to ensure AI delivers real value \u2013 reducing friction, enhancing confidence and making every journey more intuitive and enjoyable.\u201d<\/i> commented <b>Decius Valmorbida, President of Travel, Amadeus<\/b>.<\/p><p>\n<b>Francisco (Paco) P\u00e9rez-Lozao R\u00fcter, President, Hospitality, Amadeus<\/b><i> <\/i>added, <i>\u201c Travelers are embracing AI with enthusiasm, but they\u2019re also demanding more. In Hospitality, we see this as a call to action: to deliver technology that not only responds to traveler needs but anticipates them. From booking the perfect stay to navigating the trip itself, hyper personalization and real time accuracy are no longer optional, they are expected.\"<\/i><\/p><p>\nThe data also revealed that an overwhelming 90% of those traveling by plane disclose they experience some level of anxiety during the travel experience. Yet these worries co-exist alongside clear aspirations and expectations for travel. Rather than a focus on material objects, travelers\u2019 top hopes for their time away include having quality time with loved ones (27%), discovering great food and drink (25%) and creating lasting memories (24%). Nearly a quarter (22%) of travelers explicitly highlight the desire for a smooth travel experience without delays or disruptions as central to their travel aspirations.<\/p><p>\nWith worries affecting multiple stages of the journey around the world \u2013 including packing (26%), going through security (27%), travel to the airport (26%) and the flight itself (24%) \u2013 technology plays a critical role in transforming the traveler experience.<\/p><p>\nTravelers are open to embracing innovative technology solutions that promise convenience and provide reassurance.<\/p><ul class=\"bwlistdisc\">\n<li>\nTwo-thirds (66%) show strong interest in remote baggage check-in, meaning luggage would be collected directly from their homes to significantly reduce pre-trip anxiety.<\/li>\n<li>\nSimilarly, biometric gateways are favored by 69% of respondents and offer the promise of a smoother airport experience by eliminating repetitive document checks.<\/li>\n<\/ul><p>\nOther technology solutions already alleviating anxiety include real-time travel updates via apps (29%), digital wallets for secure document storage (27%), smart baggage tracking systems (26%) and integrated \u2018super apps\u2019 offering comprehensive travel management in one place (26%).<\/p><p>\nTo download the report, visit <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Famadeus.com%2Fen%2Fresearch%2Fconnected-journeys&amp;esheet=54327321&amp;newsitemid=20250922190949&amp;lan=en-US&amp;anchor=amadeus.com%2Fen%2Fresearch%2Fconnected-journeys&amp;index=3&amp;md5=1a41a4592cd113639c73ee91bae8329e\" rel=\"nofollow\" shape=\"rect\">amadeus.com\/en\/research\/connected-journeys<\/a><\/p><p>\n<b>Notes to the editors:<\/b><\/p><p>\nAll figures, unless otherwise stated, are from Opinium. Total sample size was 9,500 adults from China, France, India, Singapore, Spain, UK and the USA who travel abroad for leisure at least once a year. Fieldwork was undertaken between 4<sup>th<\/sup> June and 20<sup>th<\/sup> June 2025. The survey was carried out online. The full whitepaper can be found here, and additional regional data breakdowns are available upon request.<\/p><p>\n<b>About Amadeus<\/b><\/p><p>\nAmadeus makes the experience of travel better for everyone, everywhere by inspiring innovation, partnerships and responsibility to people, places and planet.<\/p><p>\nOur technology powers the travel and tourism industry. Inspiring more open ways of working. More connected ways of thinking, centered around the traveler. Our open platform connects the global travel and hospitality ecosystem. From startups to big industry players and governments too. Together, redesigning the travel of tomorrow.<\/p><p>\nWe are working to make travel a force for social and environmental good. A collective responsibility to protect and improve the people and places we visit, ensuring travel continues to make positive contribution to our world.<\/p><p>\nWe apply innovation to meet new needs, to solve real challenges. Our truly diverse global workforce, made up of 150 nationalities, is passionate about travel and technology.<\/p><p>\nWe are an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. We have also been recognized by the Dow Jones Sustainability Index for the last 13 years.<\/p><p>\nAmadeus. It\u2019s how travel works better.<\/p><p>\nLearn more about Amadeus at <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.amadeus.com&amp;esheet=54327321&amp;newsitemid=20250922190949&amp;lan=en-US&amp;anchor=www.amadeus.com&amp;index=4&amp;md5=1796db62b4f1fe0da42e27adfc007002\" rel=\"nofollow\" shape=\"rect\">www.amadeus.com<\/a>, and follow us on:<\/p><p>\n<a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Famadeus&amp;esheet=54327321&amp;newsitemid=20250922190949&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=5&amp;md5=41316e5c0d0628d3798fe64176b21c8d\" rel=\"nofollow\" shape=\"rect\">LinkedIn<\/a><br\/><a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FAmadeusITGroup%2F&amp;esheet=54327321&amp;newsitemid=20250922190949&amp;lan=en-US&amp;anchor=Facebook&amp;index=6&amp;md5=7c9570c36698fe25ddd3eb6febdc1654\" rel=\"nofollow\" shape=\"rect\">Facebook<\/a><br\/><a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2Famadeusitgroup&amp;esheet=54327321&amp;newsitemid=20250922190949&amp;lan=en-US&amp;anchor=X&amp;index=7&amp;md5=38a7376ee025d946b7cd2058263a3ef2\" rel=\"nofollow\" shape=\"rect\">X<\/a><br\/><a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Famadeusitgroup%2F&amp;esheet=54327321&amp;newsitemid=20250922190949&amp;lan=en-US&amp;anchor=Instagram&amp;index=8&amp;md5=7c704536385e682225f3271e9ae75270\" rel=\"nofollow\" shape=\"rect\">Instagram<\/a><br\/><a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.threads.net%2F%40amadeusitgroup&amp;esheet=54327321&amp;newsitemid=20250922190949&amp;lan=en-US&amp;anchor=Threads&amp;index=9&amp;md5=78694e296988d3cf274a2102043dfeb1\" rel=\"nofollow\" shape=\"rect\">Threads<\/a><br\/><a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Famadeusitgroup&amp;esheet=54327321&amp;newsitemid=20250922190949&amp;lan=en-US&amp;anchor=YouTube&amp;index=10&amp;md5=b4b19ba6f58797c6bd052a98b8802cf9\" rel=\"nofollow\" shape=\"rect\">YouTube<\/a><\/p><br\/> <b>Contacts<\/b> <br\/><p>\nChris Clarke\n<br\/><a  href=\"mailto:cclarke@fireoth.com\" rel=\"nofollow\" shape=\"rect\">cclarke@fireoth.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Biometric gateways are favored by 69% of respondents<\/p>\n<p>Two-thirds (66%) show strong interest in remote baggage check-in<\/p>\n<p>64% willing to use an AI-travel assistant for in-trip information but 25% of travelers report frustrations in using Generative AI<br \/>\n&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-143","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=143"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/143\/revisions"}],"predecessor-version":[{"id":144,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/143\/revisions\/144"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}