![](\"https:\/\/mms.businesswire.com\/media\/20260602587350\/en\/2820894\/5\/Amanda_Gleason_010.jpg\")
<\/a><\/a>![](\"https:\/\/mms.businesswire.com\/media\/20260602587350\/en\/2820893\/5\/BBC_Fruitiverse_Logo_Primary_Tan.jpg\"){kind=logo}
<\/a><\/a>\nIn her new role, Gleason will oversee a unified national sales strategy spanning the company\u2019s three brand families: Blake's Hard Cider, Austin Eastciders and Avid Cider Co. A key priority for Gleason will be expanding the company\u2019s distributor footprint and strengthening route-to-market execution nationwide. Blake\u2019s Beverage Company currently works with more than 240 distributors across 44 states and continues to identify strategic opportunities to grow share and visibility in priority and white-space markets.<\/p>
\n\u201cBlake\u2019s Beverage Company is entering its next era of growth with a sharpened focus on national expansion, portfolio development and channel innovation. Amanda brings exactly the kind of commercial leadership and growth mindset we need as we continue scaling Blake\u2019s Beverage Company nationally,\u201d said Andrew Blake, founder and CEO of Blake\u2019s Beverage Company. \u201cShe understands how to build momentum across complex portfolios, strengthen distributor partnerships and unlock growth in evolving beverage channels. Just as importantly, she shares our belief that brands win when they stay authentic, consumer-focused and relentlessly innovative.\u201d<\/p>
\nIn addition to leading national sales operations, Gleason will architect the company\u2019s total portfolio strategy, helping position its premium, value, regional and innovation-driven offerings to drive deeper penetration across underdeveloped channels, particularly in convenience, where the company sees significant long-term opportunity across multiple price tiers and occasions.<\/p>
\nBy capitalizing on emerging beverage platforms, Blake\u2019s is well-positioned for continued growth. These platforms include Blake\u2019s Zero Proof, the company\u2019s fast-growing non-alcoholic line crafted for modern drinking occasions, and Giddy Up, its recently launched spirit-forward punch brand designed to meet rising demand for bold, flavor-driven RTD experiences. The company is also preparing for the Summer 2026 launch of Shore Thing.<\/p>
\n\"Blake's Beverage Company has built a portfolio with real authenticity, strong consumer appeal, and significant runway for growth,\" said Gleason. \"I was drawn to the company's entrepreneurial spirit, its willingness to think differently, and the opportunity to help scale the business nationally through strong distributor partnerships and disciplined execution in the market.\"<\/p>
\nGleason will also lead a comprehensive assessment of the company\u2019s distribution network with an eye to strengthening distributor alignment and improving velocity in high-priority markets as Blake\u2019s Beverage Company continues its rapid national growth trajectory.<\/p>
\nGleason joins Blake\u2019s Beverage Company from Constellation Brands, where she served as Senior Vice President leading commercial performance across a 15-state footprint.<\/p>
\nFounded on a family orchard in Armada, Blake\u2019s Beverage Company has evolved into one of the nation\u2019s fastest-growing independent beverage platforms, with a portfolio spanning hard cider, ready-to-drink cocktails, non-alcoholic beverages and emerging beyond-beer innovation.<\/p>
\nAbout Blake\u2019s Beverage Company\n