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<\/a><\/a>\nThe campaign is anchored in a commercial that extends across social, in-store and other digital channels. It\u2019s designed to highlight a key point of difference from other national grocery stores, which is that Save A Lot cuts meat fresh in-store. This differentiator allows customers to gain greater value without sacrificing freshness or convenience during a time when many families are looking for ways to stretch their grocery budget.<\/p>
\n\u201cAt Save A Lot, we know customers are looking for ways to put quality meals on the table while managing rising grocery costs,\u201d said Katie Kobus, Vice President of Marketing. \u201cThis campaign is designed to drive better visibility to how we offer outstanding value to customers. Since our stores don\u2019t typically have meat counters, customers don\u2019t often know that their meat is cut fresh in-house, which allows us to deliver freshness, convenience and value all in one place.\u201d<\/p>
\nThe campaign highlights Save A Lot\u2019s fresh meat offerings across stores nationwide, where trained meat cutters prepare select beef, and pork products fresh in store daily. The effort reinforces the retailer\u2019s focus on delivering accessible, high-quality grocery options in neighborhoods and communities across the country.<\/p>
\nThe initiative builds on Save A Lot\u2019s continued investment in helping customers maximize value across the store through affordable fresh foods, private label offerings and convenient shopping experiences.<\/p>
\nFor more information, visit Save A Lot<\/a>.<\/p> \nAbout Save A Lot<\/b><\/p> \nFounded in 1977, Save A Lot is the largest independently owned and operated value-focused grocery store chain in the U.S., with approximately 650 stores in 29 states. True to its mission of being a hometown grocer, Save A Lot strives to provide unmatched quality and value to local families. Customers enjoy savings compared to traditional grocery stores on great tasting, high quality private label brands, national brand products, USDA-inspected meat, farm-fresh fruits and vegetables, and other non-food items. For more information visit www.SaveALot.com<\/a> and follow Save A Lot on Facebook (facebook.com\/savealot), on X (@savealot), and Instagram (@SaveALotFoodStores), or for more information on becoming a Save A Lot independent retail operator, visit ownasavealot.com<\/a>.<\/p>