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<\/a><\/a>\nBuilt using ElevenLabs voice cloning technology, the chat bot lets 49ers fans speak directly with an AI agent voiced by Purdy himself. H\/L sourced and cloned Purdy's voice during the controlled sound stage filming of the campaign's hero spot, capturing his natural tone, inflection, and personality. The result was not a scripted chatbot but a dynamic, conversational game show: fans accessed a custom landing page, used their microphones to talk with the AI, and received personalized responses \u2014 custom sports nicknames, hometown commentary, and reactions synced to pre-recorded video of Purdy via real-time webhooks.<\/p>
\nIn its first three months, the activation generated more than 16,000 calls with an average call time of over two minutes \u2014 a benchmark that substantially outperformed typical digital engagement, where TV spots capture 15 to 30 seconds of attention and social ads roughly six. H\/L drove traffic to the experience through QR codes on regional sports TV and influencer-led social posts. Fans were entered to win VIP field access while interacting with the AI.<\/p>
\nThe work drew enough notice from ElevenLabs, the AI voice technology partner, that the company published its own case study on the execution.<\/p>
\nThe Shorty Awards honor the most outstanding work in digital and social media from brands, agencies, nonprofits, and creators worldwide. Winners are selected by the Real Time Academy, a body of industry experts spanning marketing, creative, strategy, and digital innovation. The 18th Annual winners were announced at a ceremony in New York City on May 19, 2026.<\/p>
\n\u201cInnovation gets thrown around a lot, but to me it means doing something new, something different, and something first to market,\" said Tim Schatz, Director of Data & Innovation at H\/L. \"We did this with a small task force across creative, innovation, media, accounts, and web development. No brief, no kickoff, no rounds of review. Just idea to demo to build, iterating as we went. Voice AI was brand new, and we had a big idea: an interactive game show with Brock's voice. We went from there to a real working solution in a fraction of the time it normally takes.\u201d<\/p>
\nAbout H\/L<\/b><\/p>