{"id":16290,"date":"2026-06-04T19:10:00","date_gmt":"2026-06-04T17:10:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=d6d7d1fdfeee99ae837e7ebf4b5ccf9e"},"modified":"2026-06-04T19:10:00","modified_gmt":"2026-06-04T17:10:00","slug":"locala-appoints-grant-gudgel-as-chief-marketing-officer-2","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=16290","title":{"rendered":"Locala Appoints Grant Gudgel as Chief Marketing Officer"},"content":{"rendered":"

NEW YORK--(BUSINESS WIRE)--#AI<\/a>--Locala<\/a> today announced the appointment of Grant Gudgel as Chief Marketing Officer, as the company prepares to introduce a sharpened market vision around agentically enabled adaptive advertising.<\/p><\/a><\/a><\/a><\/a>

\nGudgel joins Locala at a time when advertisers are under growing pressure to adapt to changing market conditions and connect media investment more directly to business outcomes.<\/p>

\n\u201cWhat attracted me to Locala is that it helps brands understand what is happening in each market before media decisions are made,\u201d said Gudgel. \u201cMost platforms focus on buying media more efficiently once a campaign is in-market. Locala starts earlier. By combining business context, market dynamics, competitive signals, consumer behavior, location intelligence, and AI-enabled agents, it helps advertisers turn complex market signals into decisions about where to invest, how to allocate budgets, and how to adapt across thousands of local markets. We call this Adaptive Advertising.\u201d<\/p>

\nGudgel said Locala\u2019s AI-powered agent framework is a key enabler of that approach.<\/p>

\n\u201cLocala Agents are what make Adaptive Advertising scalable,\u201d he added. \u201cThey help teams continuously analyze market-level business signals, surface opportunities and competitive risks, and make faster, more informed decisions about where and how to invest as conditions change.\u201d<\/p>

\nGudgel brings extensive experience across advertising technology, media, marketing leadership, strategic growth, and M&A. Before joining Locala, he served as SVP Marketing at Verve and previously as SVP and Head of Teads Studio. He has also advised industry players, including Kargo, and private equity groups on growth strategy and M&A opportunities across the advertising technology landscape.<\/p>

\n\u201cGrant joins Locala at an important moment for our company and for the advertising industry,\u201d said Christophe Collet, Founder and CEO of Locala. \u201cAdvertisers need a more adaptive way to understand markets, connect media to business outcomes, and act as customer behavior changes. Grant brings the strategic clarity, market experience, and category perspective to help us tell that story and accelerate Locala\u2019s next stage of growth.\u201d<\/p>

\nAbout Locala\n<\/b>Locala<\/a> is the operating layer for Adaptive Advertising, enabling global brands to act on real-world customer journeys, where it matters.<\/p>

\nThrough its AI-enabled platform, Locala helps brands and agencies understand markets, activate dynamically, and adapt across digital channels. With 14 offices worldwide and extensive real-world audience signals, Locala drives more relevant and efficient advertising outcomes.<\/p> Contacts<\/b>

\nMedia Contact:<\/b>Clare Moss\nclare.moss@asklocala.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"

NEW YORK–(BUSINESS WIRE)–#AI–Locala today announced the appointment of Grant Gudgel as Chief Marketing Officer, as the company prepares to introduce a sharpened market vision around agentically enabled adaptive advertising.
\nGudgel joins Locala at a …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16290","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/16290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16290"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/16290\/revisions"}],"predecessor-version":[{"id":16292,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/16290\/revisions\/16292"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}