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<\/a><\/a>\nInflu2\u2019s contact-level GTM orchestration capabilities address a foundational problem with how most orchestration works today: it relies on account-level engagement thresholds that collapse individual buyer behavior into an average. With Influ2, orchestration now runs on contact-level context. The new orchestration capabilities introduced by Influ2 include:<\/p>
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- \nSignal-to-topic matching:<\/b> Map what each contact searches, reads, clicks, downloads, and attends, to the topics they care about, then trigger the next-best action automatically.<\/li>\n
- \nCross-platform context sync: <\/b>Sync relevant signals like form-fills or webinar attendance from HubSpot into Influ2 for a complete view of the buyer's journey, ensuring every high-intent moment is acted on.<\/li>\n
- \nOmni-channel orchestration:<\/b> Use individual buyer signals and engagement to trigger relevant ads, route follow-up in Salesloft or Outreach, and launch CRM and MAP campaigns dynamically, directly inside Influ2.<\/li>\n
- \nSalesforce attribution: <\/b>Automatically keep Salesforce campaign data current with the buyer journey, allowing users to measure the impact each contact-level touchpoint has on revenue.<\/li>\n<\/ul>
\n\u201cBuying isn\u2019t done by accounts. It\u2019s done by people. When orchestration is built on account averages, you lose the signal that actually matters. Who engaged, with what topic, and what that means for the next step,\u201d said Dmitri Lisitski, CEO and co-founder of Influ2. \u201cWith Influ2\u2019s contact-level orchestration capabilities, you can serve ads and send email nurtures based on the specific interests of individuals or buying groups, and stop blasting generic messages that ignore what actually resonates with your target audience.\u201d<\/p>
\nIn addition to these orchestration capabilities, Influ2 has launched a beta for website visitor identification. The new capability lets marketers see who is visiting their website and how those visitors are engaging, so they can identify what each person cares about and align the next step in their journey. This new contact-level intent signal reflects Influ2's commitment to precision \u2014 no contact-level data is reported below 99% accuracy.<\/p>
\nDiscover what contact-level orchestration can do for your team at influ2.com\/whats-new<\/a>.<\/p>
\nAbout Influ2<\/b><\/p>
\nInflu2 is the leading contact-level ABM platform purpose-built for mid-market and enterprise B2B revenue teams that need to reach and engage specific buyers \u2013 not just accounts. By connecting advertising, buyer intent, sales engagement, and marketing automation to named buyers, Influ2 gives teams the context to run orchestrated, buyer-relevant journeys at scale. For more information, visit influ2.com<\/a>.<\/p>
- \nCross-platform context sync: <\/b>Sync relevant signals like form-fills or webinar attendance from HubSpot into Influ2 for a complete view of the buyer's journey, ensuring every high-intent moment is acted on.<\/li>\n