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<\/a><\/a>\nFIFA World Cup 26\u2122 will kick off across Mexico, Canada and the United States this summer and will be the largest tournament in FIFA history with 48 teams and an expected global audience of more than 5 billion. Salesforce technology will play a central role in how the tournament operates, engages fans, and coordinates with host cities.<\/p>
\nA Partnership Built for the AI Era<\/b><\/p>
\nThe partnership reflects a shared belief that the future of global events depends on intelligent, connected operations \u2014 a true Agentic Enterprise model. Done by bringing together AI agents, connected apps, trusted data, and people in Slack \u2014 the multiplayer operating system for AI \u2014 to reimagine what\u2019s possible not just for the tournaments, but for the millions of fans, partners, and host communities who experience them.<\/p>
\nHow Salesforce Will Power the Tournaments<\/b><\/p>
\nFIFA World Cup 26\u2122<\/b><\/p>
\nFIFA World Cup 26\u2122<\/b> will deploy Slack<\/a> to coordinate workforce management across the 16 host cities in Mexico, Canada and the United States. Slack will serve as an operational surface for workforce, apps, and AI-powered workflows to work together in real time.<\/p> \nFIFA Women\u2019s World Cup 2027\u2122<\/b><\/p> \nFor the FIFA Women\u2019s World Cup 2027\u2122 in Brazil, both Slack and Agentforce 360 Platform<\/a> will power fan engagement across FIFA\u2019s digital platforms, delivering always-on fan experiences. Autonomous agents will reason over tournament data to provide human-level support, empowering fans with personalized omni-channel interactions.<\/p> \nStakeholder Communications<\/b><\/p> \nBoth tournaments will use the Salesforce ecosystem \u2014 including Agentforce Service, Sales, and Marketing \u2014 to manage relationships and communications with host cities, suppliers, and stakeholders. By integrating Agentforce 360 and Slack, tournament coordination, stakeholder communications, and fan engagement is brought directly into the flow of work. This unified foundation enables the organization to automate interactions, drive revenue growth, and maximize operational efficiency.<\/p> \n\u201cThe FIFA World Cup is the moment the world stops to watch, and delivering it is one of the most complex undertakings in global sport,\u201d said Patrick Stokes, President and CMO, Salesforce. \u201cWe\u2019re honored to partner with FIFA World Cup 2026 and FIFA Women\u2019s World Cup 2027 to bring the power of the Agentic Enterprise to two historic tournaments. Together, we\u2019ll show what\u2019s possible when the world\u2019s most-loved game meets the world\u2019s #1 AI CRM \u2014 connecting fans, stakeholders, and host cities like never before.\u201d<\/p> \n\u201dThe greatest tournaments require the very best partners alongside us,\" said Romy Gai, Chief Business Officer, FIFA. \"Salesforce's technology and expertise will help support the delivery of two landmark competitions, connecting participating teams, Host Cities, volunteers, partners and fans through innovative digital solutions. We are delighted to welcome Salesforce as an Official Tournament Supporter of the FIFA World Cup 2026 and FIFA Women's World Cup 2027.\"<\/p> \nAbout Salesforce<\/b><\/p> \nSalesforce helps organizations of any size become agentic enterprises \u2014 integrating humans, agents, apps, and data on a trusted, unified platform to unlock unprecedented growth and innovation. Visit www.salesforce.com<\/a> for more information.<\/p> \nAbout FIFA:<\/b><\/p> \nFIFA exists to govern football and to develop the game around the world. Since 2016, the organisation has been fast evolving into a body that can more effectively serve the game for the benefit of the entire world. As a not-for-profit organisation, FIFA \u2013 which organises the FIFA World Cup\u2122, FIFA Women\u2019s World Cup\u2122, and FIFA Club World Cup\u2122, among many other international competitions \u2013 reinvests its revenues into a wide range of football development programmes, providing funds, infrastructure and know-how to its member associations. FIFA\u2019s Strategic Objectives for the Global Game: 2023-2027 can be explored here.<\/p>