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<\/a><\/a>\nBuilt on Brandbank\u2019s global product content expertise and NIQ Product Intelligence, the new capability enables brands and retailers to synchronize, validate, and distribute trusted product data through a single workflow. Organizations can now create one governed product record and activate it across retailer networks, digital shelves, supply chain partners, and agentic commerce environments.<\/p>
\nBy connecting GS1-aligned product data and rich consumer-facing product content, NIQ helps brands bridge the gap between operational compliance and commercial performance. As AI-powered discovery and agent-led commerce reshape how products are found and purchased, accurate and connected product data is becoming a critical product advantage.<\/p>
\nThis unified record also enables structured product data to flow directly into AI\u2011powered recommendation engines, search experiences, and agent\u2011led shopping interactions without requiring rework or manual enrichment. The GDSN capability ensures that this data can be seamlessly synchronized, validated, and activated across the broader commerce ecosystem.<\/p>
\nBrands and retailers today face mounting pressure to synchronize product data across an ever-expanding array of channels, from physical retail to ecommerce, marketplace platforms, and increasingly, AI-powered shopping agents. While traditional GDSN participation supports supply chain operations, brands increasingly require product data that can also drive digital shelf performance, product discoverability, and AI-powered commerce experiences.<\/p>
\nThe new capability extends Product Intelligence from data creation and enrichment into synchronization and activation by:<\/p>
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- \nCreating a single trusted product record that combines GS1-aligned product data with experience-ready product content<\/li>\n
- \nValidating data once and activating it across retailer networks, digital shelves, and commerce platforms<\/li>\n
- \nReducing errors, rework, and delays while accelerating time to market and improving product discoverability<\/li>\n<\/ul>
\n\u201cLast week we introduced Product Intelligence as one of the foundations for AI-ready commerce,\u201d said Greg Hunter, Vice President, US Retail at NIQ. \u201cThis new capability brings that vision to life by enabling brands to create a single trusted product record that supports supply chain operations, digital commerce, retailer requirements, and emerging AI-powered shopping experiences. Product compliance was never the finish line but rather the starting point.\u201d<\/p>
\nThis launch builds on NIQ\u2019s leadership in digital product content and represents the next step in NIQ\u2019s Commerce Intelligence strategy. By connecting product content, product data, and commerce activation through a unified product foundation, NIQ is building the trusted product intelligence layer that powers the future of commerce.<\/p>
\n\u201cFor too long, brands have had to choose between compliance and commerce performance,\u201d said Joshua Walker, Vice President, North America at NIQ. \u201cWe are making it easier to participate in GDSN, while also making it accessible, scalable, and future-ready for all.\u201d<\/p>
\nFAQs<\/b><\/p>
\nWhat is NIQ GDSN solution?<\/b><\/p>
\nIt is a next generation Global Data Synchronization Network (GDSN) solution that enables brands and retailers to manage, govern, and activate a single, harmonized product record across supply chains, digital commerce and partner platforms.<\/p>
\nHow does this relate to Product Intelligence?<\/b><\/p>
\nThis GDSN capability is an extension of NIQ Product Intelligence. While Product Intelligence focuses on structuring and enriching product data for AI and discovery, the GDSN capability enables that data to be validated, synchronized, and shared across supply chain partners and commerce platforms.<\/p>
\nWho is the solution designed for?<\/b><\/p>
\nThe solution is designed for brands of all sizes, from mid\u2011market organizations looking for an accessible path to GDSN participation to enterprise teams managing complex, multi\u2011retailer requirements. It is also built to support the needs of retailers by reducing friction, exceptions, and incomplete product data.<\/p>
\nWhat does \u201cone product record\u201d mean?<\/b><\/p>
\n\u201cOne product record\u201d refers to a single, governed, experience\u2011ready source of truth for product data, created once and used consistently across supply chain workflows, digital shelves, retailer apps, and emerging AI\u2011driven shopping experiences, without the need for downstream reconciliation.<\/p>
\nIs the solution GS1<\/b>\u2011aligned and GDSN<\/b>\u2011enabled?<\/b><\/p>
\nYes, it is fully GS1\u2011aligned and GDSN\u2011enabled, with retailer\u2011validated implementation designed to reflect how standards are applied operationally, not just how they are defined on paper.<\/p>
\nWhen will the Product Intelligence solution be available?<\/b><\/p>
\nThe solution is now available in North America as of today. It is also available in Central Europe and the Benelux region.<\/p>
\nIs NIQ providing guidance on how to transition from GDSN compliance to performance?<\/b><\/p>
\nYes. NIQ is hosting an upcoming webinar, \u201cFrom Compliance to Performance: The Next Evolution of Product Data in Commerce,\u201d<\/i> which explores how brands can move beyond basic GDSN participation to unlock commercial value from their product data. The session, in collaboration with GS1 US, will cover how a connected, GS1\u2011aligned data foundation supports digital shelf performance, supply chain efficiency, and emerging AI\u2011driven shopping experiences. Register Here<\/a>.<\/p>
\nAbout NIQ<\/b><\/p>
\nNielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.<\/p>
\nWith operations in more than 90 countries, NIQ covers approximately 82% of the world\u2019s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View\u2122\u2014helping brands and retailers understand what consumers buy, why they buy it, and what to do next.<\/p>
\nFor more information, please visit www.niq.com<\/a>.<\/p>