{"id":17447,"date":"2026-06-08T18:00:00","date_gmt":"2026-06-08T16:00:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=e3087237ecb2efa8d13c2136506b6bd3"},"modified":"2026-06-08T18:00:00","modified_gmt":"2026-06-08T16:00:00","slug":"huge-acquires-rotate-adding-composable-commerce-expertise-to-its-ai-native-design-and-technology-practice","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=17447","title":{"rendered":"Huge Acquires Rotate\u00b0, Adding Composable Commerce Expertise to Its AI-Native Design and Technology Practice"},"content":{"rendered":"

\nLondon-based Shopify Plus specialists join Huge as the company formalizes composable commerce as a core capability<\/p><\/a><\/a>

NEW YORK & LONDON--(BUSINESS WIRE)--Huge, an independent AI-native design and technology company, today announced the acquisition of Rotate\u00b0, a London-based commerce agency specializing in composable ecommerce. The acquisition formally establishes Composable Commerce as a core capability alongside Huge\u2019s five existing offerings: Products & Platforms, Marketing & Content, Customer Experience, Brand Strategy & Design, and Data & AI. Financial terms of the transaction were not disclosed.<\/p>

\nRotate\u00b0 is a team of senior commerce specialists with deep expertise in enterprise Shopify, composable architecture, and AI-enabled commerce delivery. As a long-time Shopify Plus partner, a designation held by only the top 1.5% of Shopify firms globally, Rotate\u00b0 has built long-term partnerships with premium brands across lifestyle, apparel, and consumer sectors. The full team, led by Jim Tattersall, Andy Jackson, and Chris Harris, joins Huge immediately and will operate out of Huge\u2019s Old Street office in London.<\/p>

\n\u201cCommerce is one of the most complex and consequential parts of how a brand connects with its customers,\u201d said Josh Campo, CEO of Huge. \u201cIt demands real technical depth and true creative ambition in equal measure. Rotate\u00b0 brings both, and that makes Huge a stronger partner for every client we work with.\u201d<\/p>

\nRotate\u00b0 was founded by Jim Tattersall, who has led independent design and technology studios for nearly two decades. Under his leadership, the hands-on consultancy developed a delivery model built around small, senior cross-functional teams with real ownership over outcomes, a structure that maps directly onto Huge\u2019s Atomic Teams (HATs) model, which pairs elite human teams with AI agents to drive speed, accountability, and impact.<\/p>

\n\u201cIn early conversations with Huge, it became clear we had arrived at the same conclusions independently: the best work comes from small, senior teams with real ownership over outcomes, and AI raises the bar on the human judgment at the center of it. This is the right scale to make a genuine global impact with that model,\u201d said Jim Tattersall, founder of Rotate\u00b0.<\/p>

\nRotate\u00b0 will serve as the foundation of Huge\u2019s commerce practice, continuing to serve existing clients while expanding commerce capability across Huge\u2019s broader client base.<\/p>

\nAbout Huge<\/p>

\nHuge is an independent AI-native design and technology company that helps enterprises redesign their systems, experiences, and operating models to create durable competitive advantage. With more than 1,000 people across global offices, Huge partners with some of the world\u2019s most ambitious brands including Google, Apple, NBCU, PlayStation, and PepsiCo.<\/p>

\nAbout Rotate\u00b0<\/p>

\nRotate\u00b0 is a platform-agnostic commerce consultancy crafting bespoke, AI-enabled commerce experiences for premium global brands. Its partnerships span leading platforms including Shopify, Centra, Commerce Layer, and commercetools, with more than 13 years\u2019 experience in the Shopify ecosystem and recognition as one of only 18 Commerce Layer Elite Partners globally.<\/p> Contacts<\/b>

\nMedia Contact:\ncomms@hugeinc.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"

London-based Shopify Plus specialists join Huge as the company formalizes composable commerce as a core capabilityNEW YORK & LONDON–(BUSINESS WIRE)–Huge, an independent AI-native design and technology company, today announced the acquisition of Rota…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17447","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/17447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17447"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/17447\/revisions"}],"predecessor-version":[{"id":17448,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/17447\/revisions\/17448"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}