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<\/a>\n\u201cHydration has always been a big part of my routine, and while coconut water has been a staple for me, I knew we could take it to a completely different level by teaming up with Gopuff,\u201d said Tom Brady<\/b>. \u201cWith Good Nut, we focused on keeping the ingredients simple and clean, making sure it\u2019s exactly what I\u2019d want in my own fridge.\u201d<\/p>
\nAs consumers continue to seek less processed, lower-sugar beverages, the global market for coconut water is expected<\/a> to reach $11 billion by 2030. This demand is also evident with Gopuff customers as coconut water sales have surged 115% year-over-year on the platform.<\/p> \nCapitalizing on this shift, Good Nut offers a premium alternative to over-processed sports drinks. Sourced from organic Vietnamese coconuts and with no added sugars, Good Nut delivers a clean, refreshing hydration experience in a sleek 11.8 oz can. True to Brady\u2019s disciplined approach to nutrition, the entire line contains no added sweeteners and nothing artificial. Good Nut is available in three delicious flavors, including:<\/p> \n\u201cGood Nut started with Tom telling us about how much he loves drinking chocolate coconut water,\u201d said Tyler Stewart, Head of Marketing at Gopuff. <\/b>\u201cWe quickly realized there was an opportunity to shake up the category with a product that tastes incredible, uses great ingredients, and has a bold brand that gets people talking. Blending premium products with brands that are playful, unexpected, and don\u2019t take themselves too seriously has become a huge part of how we build together with Tom. Whether it\u2019s GOAT Gummies, our lobbying campaign with Super Monday Off, or now Good Nut, we\u2019re always trying to give our customers and fans more of what they want, and of course entertain them a little along the way.\u201d<\/p> \nTo kick off the launch, Brady leans into Good Nut\u2019s unconventional name with a new brand video. Throughout the video, Brady delivers a polished pitch highlighting the quality and benefits of the product, yet he consistently stops short of naming it. The punchline, of course, is the name he refuses to say: Good Nut. Watch it here<\/a>!<\/p> \nWhether recovering from a workout or looking for a clean afternoon pick-me-up, Gopuff ensures that fans and health-conscious consumers can get Good Nut\u2019s elite-level hydration delivered in as fast as 15 minutes. Beginning today, Good Nut is available exclusively on Gopuff<\/a> for $3.29 per can, with discounted pricing of $2.96 per can available to FAM members.<\/p> \nGopuff was built to bring the world\u2019s best products to your door in minutes, but it has evolved into a platform where some of those products are born. The company has established itself as the go-to launchpad and growth engine for emerging talent-led brands, including Tom Brady\u2019s GOAT Gummies, Selena Gomez\u2019s co-branded Serendipity ice cream bars, Giannis Antetokounmpo's FR34K Gummies, a limited-edition Halloween chocolate bar with Alix Earle, and more. With nationwide infrastructure, control over its inventory, and a model built for speed, Gopuff connects fans with their favorite brands in minutes.<\/p> \nAbout Gopuff<\/b><\/p> \nGopuff, the leader in instant commerce, offers more than 5,000 products delivered in as fast as 15 minutes. Founded in 2013 by Yakir Gola and Rafael Ilishayev, the company operates its own micro-fulfillment centers, leveraging proprietary technology and a hyper-local logistics network to offer speed, reliability, and affordability to millions of customers across the U.S. and U.K.<\/p> \nTo learn more, visit www.gopuff.com<\/a> or follow Gopuff on Facebook<\/a>, X<\/a> or Instagram<\/a>. Download the Gopuff app on iOS<\/a> and Android<\/a>.<\/p>\n