{"id":17619,"date":"2026-06-08T20:30:00","date_gmt":"2026-06-08T18:30:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=430a408f197163a5e0df38dce53a2e58"},"modified":"2026-06-08T20:30:00","modified_gmt":"2026-06-08T18:30:00","slug":"pega-launches-customer-engagement-studio-to-transform-marketing-operations-with-agentic-ai","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=17619","title":{"rendered":"Pega Launches Customer Engagement Studio to Transform Marketing Operations with Agentic AI"},"content":{"rendered":"

\nNew agent-powered workspace can take marketers from brief to live 1:1 campaign in minutes, without sacrificing control<\/i><\/p>

LAS VEGAS--(BUSINESS WIRE)--Pegasystems Inc.<\/a> (NASDAQ: PEGA), the enterprise AI software company for mission-critical work, today at PegaWorld\u00ae<\/a> announced Pega Customer Engagement StudioTM<\/sup>, a new agentic user experience for Pega Customer Decision HubTM<\/sup><\/a> (CDH), the AI decisioning platform for scaling personalized experiences. Customer Engagement Studio brings together Pega and third-party agents in an intuitive workspace, helping marketers move from marketing brief to live personalized actions in minutes \u2013 all while maintaining governance and control.<\/p><\/a><\/a><\/a><\/a>

\nMarket context: The reality check for agent-driven marketing\n<\/b>Today\u2019s marketers need a constantly expanding library of marketing actions and treatments to power personalized customer experiences \u2013 far more than manual production allows. AI agents can close this gap, but operating agents in silos without coordination increases risk and creates disjointed experiences.<\/p>

\nWhile Gartner predicts 60% of brands will use agentic AI<\/a> to support 1:1 interactions by 2028, more than 40% of agentic AI projects will end up canceled<\/a> due to rising costs, unclear outcomes, or inadequate risk controls. The takeaway: success depends on not just adopting AI agents but orchestrating them strategically and safely to deliver the right outcomes.<\/p>

\nA closer look: A comprehensive solution<\/b> from decisioning to orchestration\n<\/b>Customer Decision Hub delivers massive enterprise value by continuously analyzing customer signals and determining the next best action at scale, but its performance depends on the content, data, and actions that fuel it. Disconnected channels, underutilized AI, or too few relevant actions and treatments limit its impact.<\/p>

\nCustomer Engagement Studio gives CDH the fuel it needs for optimal performance. It unifies agents across marketing strategy, creative execution, data science, performance, and compliance into a single governed workspace, helping marketing teams rapidly generate content, surface performance gaps, and refine strategies in real time. Built-in human oversight ensures every output is validated before a next best action reaches a customer. By orchestrating agents and workflows, teams can move from strategy to live, 1:1 engagement faster with consistent and audit-ready processes.<\/p>

\nThe benefits: Designed for speed, scale, and compliance\n<\/b>CDH determines what to recommend, to whom, and when, while Customer Engagement Studio unifies agents to safely power those recommendations. Benefits include:<\/p>