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<\/a><\/a>\nNEWaukee\u2019s BTQ reflects a growing shift among forward-thinking agencies building proprietary technology to better serve clients in an AI-driven landscape.<\/p>
\n\u201cMost brand metrics tell you what people say,\u201d said Angela Damiani, CEO & Co-Founder of NEWaukee. \u201cOur Brand Trust Quotient platform highlights what people actually experience. We didn\u2019t see a tool in the market that measured trust the way we believe it\u2019s actually formed, through real experiences. So we built it ourselves.\u201d<\/p>
\nBTQ uses AI to analyze a brand\u2019s customer journey across channels, identify trust-building (and trust-breaking) moments, and translate those insights into clear strategic action. Organizations receive a BTQ score, an outline of strengths and gaps, and competitor and industry benchmarking.<\/p>
\nWith this launch, NEWaukee is expanding its work in brand engagement, customer experience, and AI-powered strategy for organizations across the Midwest, with a focus on organizations looking to strengthen customer relationships and build long-term brand loyalty.<\/p>
\n\u201cThe brands that win over the next decade will operate in ways that consistently build trust,\u201d said Wyatt Tinder, CXO & Partner of NEWaukee. \u201cWe built BTQ to help leaders measure and manage that more clearly.\u201d<\/p>
\nOrganizations interested in understanding how their customer experience is building or breaking trust can learn more and request a BTQ review at newaukee.com\/btq<\/a>.<\/p> \nNEWaukee<\/b> is a brand engagement agency that works with organizations looking for innovative ways to engage their customers. NEWaukee discovers untapped audiences through the power of data, designs creative methods to communicate with them, and deploys NEW-fashioned experiences that convert them into brand advocates. Learn more at newaukee.com<\/a>.<\/p>