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<\/a><\/a>\nThe collaboration introduces a historic milestone for the brand, marking the first time in Duracell\u2019s history that a celebrity-inspired design has been incorporated directly onto the battery cells. Each battery in the limited-edition packs features a design inspired by the artistry on Messi\u2019s legendary left leg\u2014the precise powerhouse behind his historic career. By channeling the exact limb that drives his unmatched strikes and agility, this collection transforms a household necessity into a premium collector\u2019s item. Engineered with Duracell\u2019s exclusive PowerBoost\u2122 Ingredients, the batteries deliver maximum power, mirroring the high-intensity energy and technical precision Messi unleashes from his dominant leg every time he steps onto the pitch.<\/p>
\n\u201cWe wanted to give fans a unique way to power their passion for the soccer tournament this summer,\u201d said Javier Hern\u00e1ndez, Global CMO at Duracell. \u201cBringing Messi\u2019s iconic left leg tattoos onto our batteries is a first in brand history allowing us to merge his legendary performance with Duracell\u2019s most advanced power delivering trusted power all summer long.\u201d<\/p>
\nFrom the stadium lights to the living room, these packs allow fans to power their game-day experience with a unique piece of soccer history. The limited edition Duracell x Messi collection<\/a> is available now at all major retailers across North America, including Walmart, Amazon, and Lowe\u2019s, just in time for the world\u2019s biggest sporting tournament this summer.<\/p> \nFans who purchase participating Duracell products will have the opportunity to win premium soccer gear and limited-edition merchandise signed by Messi himself through a national sweepstakes running now through August 30th. More details and entry forms are available at SoccerSweeps.Duracell.com<\/a>.<\/p> \nAbout Duracell<\/b><\/p> \nStarted in the 1920s, the Duracell brand and company was acquired by Berkshire Hathaway Inc. (NYSE-BRK.A, BRK.B) in 2016 and has grown to be the leader in the primary battery market in North America. The iconic Duracell brand is known the world over. Our products serve as the heart of devices that keep people connected, protect their families, entertain them, and simplify their increasingly mobile lifestyles. Visit www.duracell.com<\/a> for more information.<\/p>