{"id":18303,"date":"2026-06-09T20:00:00","date_gmt":"2026-06-09T18:00:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=3a0f5fc5acd30f6c57a0712dbb436910"},"modified":"2026-06-09T20:00:00","modified_gmt":"2026-06-09T18:00:00","slug":"primm-family-partners-with-terribles-to-operate-properties-in-primm-nevada","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=18303","title":{"rendered":"Primm Family Partners With Terrible\u2019s to Operate Properties in Primm, Nevada"},"content":{"rendered":"

PRIMM, Nev.--(BUSINESS WIRE)--Members of the Primm family announced today that they have signed an agreement with Las Vegas-based Terrible\u2019s to operate its hotel-casino and related properties in Primm, Nevada, renewing a partnership between two prominent Nevada families with a storied history of running successful businesses.<\/p><\/a><\/a>

\nCory Clemetson, grandson of Primm founder Ernie Primm and president of the Primm South Real Estate Company, said the Primm family that has owned hundreds of acres of land and businesses at the town on the border between Nevada and California since the 1950s is \u201cdelighted to partner with Terrible\u2019s and the Herbst family to help our family manage and operate these properties that are so important to Southern Nevada, our economy and the people who live, work and play at Primm.\u201d<\/p>

\nThe Herbst family, known throughout the state for its entrepreneurial leadership and commitment to Nevada communities, has built a legacy of innovation in gaming, convenience retail, fuel, hospitality, and travel services. Together, the partners are embarking on an effort to restore, enhance, and reimagine Primm as a premier destination for travelers, tourists, truck drivers, and Southern Nevada residents alike.<\/p>

\n\u201cPrimm has long been one of Nevada\u2019s most recognizable destinations,\u201d said Tim Herbst, president of Terrible\u2019s. \u201cThis partnership reflects our commitment to preserving that legacy while creating new opportunities for growth, investment, and tourism for decades to come. We believe Primm\u2019s best days are still ahead.\u201d<\/p>

\nClemetson added that the Primm and Herbst families have deep roots in Nevada and strong connections dating back decades.<\/p>

\n\u201cOur families have a lot in common and share the same goals for Primm,\u201d he said. \u201cAlthough we were grateful for all the highly qualified operators that expressed interest in partnering with us at Primm, we were impressed with how the team at Terrible\u2019s shared our goals and confidence in the long-term success of Primm. We believe Primm has a bright future and look forward to working together for years to come to modernize, energize and enhance our properties there.\u201d<\/p>

\nClemetson said the Primm and Herbst families will be \u201cdoing everything possible\u201d to prevent the currently operating Primm Valley Casino Resort, Oasis Apartments, The Lotto Store and related properties at Primm from closing by July 4. That was the closing date issued by previous operator Affinity Gaming and Z Capital when they notified Primm employees, residents and state gaming regulators on May 5 that they intended to close the properties they\u2019ve been operating at Primm for nearly 15 years.<\/p>

\n\u201cWe\u2019re pleased that we were able to secure such a qualified and like-minded partner for our properties at Primm in just over a month after that unfortunate and poorly timed announcement,\u201d Clemetson said.<\/p>

\nFuture plans may include property renovations, upgraded traveler amenities, enhanced food and beverage offerings, infrastructure improvements, and other investments designed to elevate the visitor experience while preserving Primm\u2019s unique identity.<\/p>

\nAs plans move forward, additional details regarding future developments and investments will be announced.<\/p>

\nSam Edgmon of the Pilot Company said Pilot is looking forward to continuing to work with the Primm family to operate the Flying J travel center at Primm.<\/p>

\n\u201cWe are encouraged by the progress being made toward identifying a long-term solution for the Flying J location in Primm, Nevada,\u201d said Edgmon, vice president of operations business development at Pilot. \u201cWe have been in close communication with the Primm family and appreciate their continued commitment to supporting the community, our team members and drivers who rely on this location.\u201d<\/p>

\nAbout Terrible\u2019s and its subsidiaries<\/b><\/p>

\nTerrible\u2019s and its subsidiaries are among Nevada\u2019s most recognized and trusted brands. From convenience stores and travel plazas to gaming casinos and lounges, and recently bars and taverns across Nevada, Terrible\u2019s has proudly offered a deliberately different experience to its communities for over 65 years.<\/p> Contacts<\/b>

\nMedia contacts:\nGeorge McCabe, B&P Public Relations, on behalf of the Primm family\n(702) 325-7358, gmccabe@bpadlv.com<\/a>\nLisa Robinson, The Warren Group, on behalf of Terrible\u2019s\n(702) 326-0334, lisa@twgpr.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"

PRIMM, Nev.–(BUSINESS WIRE)–Members of the Primm family announced today that they have signed an agreement with Las Vegas-based Terrible\u2019s to operate its hotel-casino and related properties in Primm, Nevada, renewing a partnership between two promine…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18303","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/18303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18303"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/18303\/revisions"}],"predecessor-version":[{"id":18304,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/18303\/revisions\/18304"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}