![](\"https:\/\/mms.businesswire.com\/media\/20260609129408\/en\/2826497\/5\/CBA_LOGO_RGB_Horiz_RGB_Horiz.jpg\"){kind=logo}
<\/a><\/a>\nNew Nielsen Consumer LLC<\/a> data released by the association today, along with a Consumer Brands analysis shows how consumers are increasingly engaging with industry transparency tools like FACTS UP FRONT\u00ae<\/a> and SmartLabel\u00ae<\/a> to make informed choices.<\/p> \nData Highlights:<\/b><\/p> \n\u201cSafety is a nonnegotiable for the makers of America\u2019s trusted household brands and transparency has long been a core value of our industry because consumers deserve clear and trustworthy information about the products they purchase. The data released today shows consumers are actively using these industry-led, voluntary transparency tools to make informed choices while at the grocery store,\u201d said Melissa Hockstad, president and CEO of Consumer Brands. \u201cTransparency and affordability go hand in hand. While consumers want more ingredient transparency, they also want to be able to afford these everyday essential products. That\u2019s why Consumer Brands supports a consistent national framework for ingredient safety and transparency to replace the patchwork of state mandates that will drive up grocery costs.\u201d<\/p> \nHear more from Hockstad in this newly released video<\/a> and blog post.<\/a><\/p> \nLearn more about the industry\u2019s consumer transparency tools such as SmartLabel, FACTS UP FRONT and Consumer Brands\u2019 websites Truth About Ingredients<\/a> and Food Processing Facts<\/a> here<\/a>.<\/p> \nABOUT THE CONSUMER BRANDS ASSOCIATION<\/b><\/p> \nThe Consumer Brands Association champions the industry that makes the products you choose and the brands you trust. From household and personal care to food and beverage products, the consumer packaged goods industry plays a vital role in powering the U.S. economy, contributing $2.5 trillion to U.S. GDP and supporting 22.3 million American jobs.<\/p>\n