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<\/a><\/a>\nNIQ\u2019s AI value creation strategy is built on two foundational principles:<\/p>
- \n
- \nDelivering The Full View\u2122:<\/b> Combining the industry\u2019s broadest and deepest datasets, advanced AI models, and rich content to help organizations unlock actionable insights and drive AI innovation at scale.<\/li>\n
- \nEnabling AI-Powered Capabilities:<\/b> Delivering trusted intelligence and proprietary IP through NIQ\u2019s advanced AI applications, assistants, and agents embedded within client workflows and enterprise environments.<\/li>\n<\/ul>
\nTogether, these principles reinforce NIQ\u2019s position as the trusted intelligence infrastructure powering the future of commerce.<\/p>
\n\u201cClients are looking for access to trusted, granular intelligence in whatever way works best for them,\u201d said Troy Treangen, Chief Product Officer at NIQ<\/b>. \u201cWhether through NIQ applications, AI assistants such as NIQ Optiq, connected enterprise workflows, or governed integrations with leading AI technologies such as ChatGPT, Claude, and future frontier models, our new capabilities are designed to meet clients where they are and help them access NIQ\u2019s trusted, proprietary market intelligence seamlessly and securely wherever decisions are made.\u201d<\/i><\/p>
\nAccelerating AI Innovation to Serve Clients<\/b><\/p>
\nThe following capabilities, announced at C360, are the first wave of AI innovations enabled by NIQ\u2019s trusted data and intelligence:<\/p>
- \n
- \nNIQ Connected Content:<\/b> Helping clients manage, activate, and optimize product, availability, and preference intelligence across commerce ecosystems.<\/li>\n
- \nNIQ Optiq:<\/b> Our next-generation insights assistant and agent experience, bringing trusted market intelligence directly into decision-making.<\/li>\n
- \nNIQ Optiq Mobile:<\/b> Extending trusted intelligence directly into mobile decision-making environments.<\/li>\n
- \nNIQ Optiq Bridge:<\/b> Connecting trusted NIQ intelligence directly into market-leading applications, AI-powered workflows, and enterprise environments.<\/li>\n
- \nNIQ Cadence: <\/b>A GenAI-native Marketing Effectiveness operating system that helps marketers continuously measure, optimize, and activate performance.<\/li>\n
- \nConnectAI<\/b> Suite:<\/b> The foundation powering a suite of AI data engineering and integration services that help organizations access trusted NIQ intelligence within enterprise workflows and AI-enabled business processes.<\/li>\n<\/ul>
\nEnabling the Future of Agentic Commerce<\/b><\/p>
\nWhile these new capabilities address how clients unlock value from AI today, NIQ\u2019s Commerce Intelligence pillar focuses on helping clients prepare for a future where AI increasingly influences product discovery, recommendations, purchasing decisions, and measurement.<\/p>
\nThis innovation is being advanced through our AI Commerce Lab<\/a>, NIQ\u2019s public innovation venue focused on developing the intelligence, measurement, standards, and ecosystem capabilities required for the future of agentic commerce.<\/p>
\n\u201cAcross our client conversations, we consistently hear the same challenge: organizations are investing heavily in AI but often struggle to operationalize it at scale,\u201d said Liz Buchanan, President of North America at NIQ<\/b>. \u201cThe innovations announced at C360 are designed to help close that gap by providing trusted intelligence, practical AI solutions, and the capabilities organizations need to turn AI ambition into measurable business outcomes.\u201d<\/i><\/p>
\nBuilt on NIQ\u2019s Global Data Advantage<\/b><\/p>
\nNIQ\u2019s AI strategy builds on the company\u2019s unmatched global data footprint, including:<\/p>
- \n
- \nRelationships with more than 8,900 retailers globally<\/li>\n
- \nCoverage across approximately $7.4 trillion in consumer spend<\/li>\n
- \nMore than 253 million product items<\/li>\n
- \nMore than 10 billion structured product attributes<\/li>\n
- \n160+ petabytes of managed data assets<\/li>\n
- \n28,000 AI models running daily<\/li>\n<\/ul>
\nAdditional information about the ConnectAI Suite, NIQ Optiq, NIQ Optiq Mobile, NIQ Optiq Bridge, NIQ Connected Content, NIQ Cadence, Commerce Intelligence, and the Commerce Lab will be shared throughout C360.<\/p>
\nFAQs<\/b><\/p>
\nWhat did NIQ announce at C360 2026?<\/b><\/p>
\nNielsenIQ (NIQ) announced six new AI-powered capabilities at its C360 2026 event, designed to help organizations operationalize trusted market intelligence across enterprise workflows, AI environments, and emerging agentic commerce use cases.<\/p>
\nWhat are the six new AI-powered capabilities from NIQ?<\/b><\/p>
\nThe six new capabilities introduced by NIQ are:<\/p>
- \n
- \nNIQ Connected Content \u2013 Product and preference intelligence management across commerce ecosystems<\/li>\n
- \nNIQ Optiq \u2013 AI-powered insights assistant and agent experience<\/li>\n
- \nNIQ Optiq Mobile \u2013 Mobile access to real-time market intelligence<\/li>\n
- \nNIQ Optiq Bridge \u2013 Integration of NIQ intelligence into enterprise tools and AI workflows<\/li>\n
- \nNIQ Cadence \u2013 A GenAI-native marketing effectiveness platform<\/li>\n
- \nConnectAI Suite \u2013 Data engineering and integration services for enterprise AI workflows<\/li>\n<\/ul>
\nWhat is NIQ\u2019s AI strategy?<\/b><\/p>
\nNIQ\u2019s AI strategy is built on two principles:<\/p>
- \n
- \nDelivering The Full View\u2122 \u2013 Combining global datasets, AI models, and content to generate actionable insights<\/li>\n
- \nEnabling AI-Powered Capabilities \u2013 Embedding trusted intelligence into applications, assistants, agents, and enterprise workflows<\/li>\n<\/ul>
\nWhat is agentic commerce?<\/b><\/p>
\nAgentic commerce refers to a future state of commerce in which AI agents actively influence and automate product discovery, recommendations, purchasing decisions, and performance measurement across digital ecosystems.<\/p>
\nHow do NIQ\u2019s new capabilities support agentic commerce?<\/b><\/p>
\nNIQ\u2019s new capabilities enable organizations to:<\/p>
- \n
- \nIntegrate trusted data into AI-driven decision systems<\/li>\n
- \nDeploy AI assistants and agents within workflows<\/li>\n
- \nConnect intelligence to large language models (LLMs) and enterprise platforms<\/li>\n
- \nPrepare for AI-led automation in commerce environments<\/li>\n<\/ul>
\nWhat is NIQ Optiq?<\/b><\/p>
\nNIQ Optiq is NIQ\u2019s next-generation AI insights assistant and agent platform that delivers trusted market intelligence directly into decision-making processes, enabling faster and more informed business actions.<\/p>
\nWhat is the ConnectAI Suite?<\/b><\/p>
\nThe ConnectAI Suite is NIQ\u2019s foundation for AI data integration, enabling organizations to embed NIQ\u2019s trusted intelligence into enterprise systems, workflows, and AI-enabled business processes.<\/p>
\nHow does NIQ integrate with AI platforms like ChatGPT or Claude?<\/b><\/p>
\nNIQ supports governed integrations that allow its proprietary market intelligence to be accessed securely within leading AI platforms, enterprise applications, and custom workflows.<\/p>
\nWhat business challenges do these AI capabilities address?<\/b><\/p>
\nNIQ\u2019s capabilities help organizations:<\/p>
- \n
- \nOperationalize AI investments at scale<\/li>\n
- \nAccess trusted, high-quality data within workflows<\/li>\n
- \nImprove decision-making speed and accuracy<\/li>\n
- \nDrive measurable business outcomes from AI initiatives<\/li>\n<\/ul>
\nWhat industries can benefit from NIQ\u2019s AI capabilities?<\/b><\/p>
\nNIQ\u2019s solutions are designed for:<\/p>
- \n
- \nRetailers<\/li>\n
- \nConsumer packaged goods (CPG) brands<\/li>\n
- \nManufacturers<\/li>\n
- \nMarketing and analytics teams<\/li>\n
- \nAny organization leveraging data and AI for commerce and growth<\/li>\n<\/ul>
\nWhat is NIQ\u2019s Commerce Lab?<\/b><\/p>
\nThe NIQ Commerce Lab<\/a> is a public innovation initiative focused on developing the intelligence, measurement standards, and ecosystem capabilities needed for the future of agentic commerce.<\/p>
\nWhat data powers NIQ\u2019s AI capabilities?<\/b><\/p>
\nNIQ\u2019s AI solutions are built on one of the world\u2019s most comprehensive datasets, including:<\/p>
- \n
- \n8,900+ global retail relationships<\/li>\n
- \nCoverage of ~$7.4 trillion in consumer spend<\/li>\n
- \n253+ million product items<\/li>\n
- \n10+ billion structured product attributes<\/li>\n
- \n160+ petabytes of data<\/li>\n
- \n28,000 AI models running daily<\/li>\n<\/ul>
\nHow do NIQ\u2019s capabilities help enterprises operationalize AI?<\/b><\/p>
\nNIQ enables enterprises to move from AI experimentation to execution by embedding trusted intelligence into:<\/p>
- \n
- \nBusiness workflows<\/li>\n
- \nAI assistants and agents<\/li>\n
- \nEnterprise platforms<\/li>\n
- \nData ecosystems<\/li>\n<\/ul>
\nWhat makes NIQ\u2019s AI approach unique?<\/b><\/p>
\nNIQ differentiates itself through:<\/p>
- \n
- \nProprietary, high-quality global data<\/li>\n
- \nDeep retail and consumer intelligence<\/li>\n
- \nEmbedded AI capabilities within workflows<\/li>\n
- \nSecure, scalable integrations with enterprise and AI platforms<\/li>\n<\/ul>
\nAbout NIQ<\/b><\/p>
\nNielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.<\/p>
\nWith operations in more than 90 countries, NIQ covers approximately 82% of the world\u2019s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View\u2122\u2014helping brands and retailers understand what consumers buy, why they buy it, and what to do next.<\/p>
\nFor more information, please visit www.niq.com<\/a>.<\/p>
\nAll product and company names are trademarks\u2122 or registered\u00ae trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.<\/p>
\n#NIQ-General<\/p>
- \nNIQ Optiq:<\/b> Our next-generation insights assistant and agent experience, bringing trusted market intelligence directly into decision-making.<\/li>\n
- \nEnabling AI-Powered Capabilities:<\/b> Delivering trusted intelligence and proprietary IP through NIQ\u2019s advanced AI applications, assistants, and agents embedded within client workflows and enterprise environments.<\/li>\n<\/ul>