![](\"https:\/\/mms.businesswire.com\/media\/20260610496430\/en\/2495807\/22\/Franklin_Wordmark_2024.jpg\")
<\/a>![](\"https:\/\/mms.businesswire.com\/media\/20260610496430\/en\/2495807\/21\/Franklin_Wordmark_2024.jpg\")
<\/a>\nAs part of the multiyear partnership, Franklin Sports will play an active role in supporting AUSL athletes both on and off the field through custom product integration and collaborative opportunities throughout the season. Key elements of the partnership include providing custom batting gloves for each AUSL team, allowing the athletes to express their team\u2019s personality through a range of unique colors and design elements, as well as the creation of exclusive custom gloves for the AUSL All-Star Cup taking place August 5 through August 30.<\/p>
\n\u201cAt Franklin Sports, we\u2019ve made a long-term commitment to investing in softball and supporting the continued growth of women\u2019s sports at every level of competition,\u201d said Adam Franklin<\/b>, President of Franklin Sports. \u201cPartnering with the AUSL reflects our dedication to empowering elite athletes with the equipment, resources, and support they need to perform at their highest level while helping elevate the visibility and future of professional softball. As our roster of AUSL athletes continues to grow, we\u2019re excited to deepen these relationships and expand our partnership with the league for years to come.\u201d<\/p>
\nBeyond equipment, the partnership will create opportunities for AUSL athletes to engage with Franklin Sports through collaborations tied to their athletic backgrounds, social content support, and other initiatives aimed at elevating athlete visibility and strengthening connections with fans.<\/p>
\n\u201cFranklin Sports has been part of the fabric of softball for generations, so having them make this kind of long-term commitment to the AUSL is incredibly meaningful,\u201d said Vanessa Taveras<\/b>, Chief Partnerships Officer of the AUSL. \u201cThey understand our athletes, they understand our fans, and they share our belief in where professional softball is headed. Beyond providing best-in-class equipment, Franklin is investing in the visibility of our athletes and helping us continue building a league that reflects the passion, personality and talent that exist throughout the sport.\u201d<\/p>
\nFranklin Sports\u2019 AUSL roster of athletes continues to grow, with additional player partnerships expected throughout the season. Current AUSL-represented athletes include Maya Brady<\/b>, Erin Coffel<\/b>, Baylee Klingler<\/b>, and Skylar Wallace<\/b>.<\/p>
\nPhotography and video assets featuring Franklin Sports\u2019 AUSL athletes can be found here<\/b><\/a>. Photo and video credit: Franklin Sports. For more information about Franklin Sports and its partnership with AUSL visit www.theausl.com<\/a>.<\/p> \nAbout Franklin Sports<\/b><\/p> \nFounded by Irving Franklin in 1946, Franklin Sports is a Stoughton, Massachusetts-based sporting goods brand that manufactures and sells over 10,000 products across many different categories. Franklin Sports is proud of its partnerships with Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, Major League Volleyball, USA Pickleball, Women\u2019s National Basketball Association, National Women\u2019s Soccer League, Hasbro and many others. Franklin is a multigenerational, family-owned business with a rich history and trusted reputation as a quality sporting goods brand \u2013 from recreational sports all the way up to the professional level. At Franklin Sports, the team believes that sports make life better. For more information on Franklin Sports, please visit www.franklinsports.com<\/a> or follow Franklin on Instagram @franklinsports<\/a>, @franklinsportseqp<\/a>, and @franklinpickleball<\/a>, Facebook<\/a>, and X @franklinsports<\/a>.<\/p> \nAbout AUSL<\/b><\/p> \nThe premier professional softball league in the U.S., the Athletes Unlimited Softball League (AUSL) launched in 2025 with four teams and expanded to six teams ahead of the 2026 season while anchoring those teams in home markets for the first time. Led by Commissioner Kim Ng and featuring investment from Major League Baseball, advisors including softball legends Jennie Finch, Jessica Mendoza and Natasha Watley as well as a multi-year media rights deal with ESPN, the AUSL is home to the best softball players in the world competing on the sport\u2019s biggest professional stage. The Carolina Blaze, Chicago Bandits, Portland Cascade, Oklahoma City Spark, Texas Volts and Utah Talons begin their quest for the AUSL Championship on June 9. Following the AUSL Championship, a select group of players will be chosen to compete in the AUSL All-Star Cup, a high-stakes showdown held in Rosemont, Ill. to crown the ultimate individual softball champion utilizing the innovative Athletes Unlimited format. For more information, follow @theauslofficial<\/a> and visit theausl.com<\/a>.<\/p>