{"id":19600,"date":"2026-06-11T17:00:00","date_gmt":"2026-06-11T15:00:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=5c784f265d4c77894dac0051c7f190d4"},"modified":"2026-06-11T17:00:00","modified_gmt":"2026-06-11T15:00:00","slug":"fifth-third-expanding-free-wills-program-to-texas-arizona-and-california-surpassing-10b-in-protected-estate-value","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=19600","title":{"rendered":"Fifth Third Expanding Free Wills Program to Texas, Arizona, and California, Surpassing $10B in Protected Estate Value"},"content":{"rendered":"

CINCINNATI--(BUSINESS WIRE)--Fifth Third (NASDAQ: FITB) announced that it will expand its industry-first free wills program to hundreds of thousands of additional customers when it completes the integration of Comerica in September, building on strong first-year adoption that has already helped protect an estimated $10 billion in estate value.<\/p><\/a><\/a>

\nThe groundbreaking program\u2014delivered in partnership with Trust & Will\u2014has prompted more than 39,000 customers to create wills and 3,000 to establish trusts, saving customers an estimated $12.6 million since launching in May 2025. The program has demonstrated strong engagement, with a nearly 65% completion rate from registration to finalized wills \u2014 significantly exceeding typical digital completion benchmarks and underscoring customer demand for simpler estate planning solutions embedded in trusted financial relationships.<\/p>

\nFifth Third remains the only U.S. bank to offer free, attorney-approved wills to its entire customer base. The free wills benefit will extend to hundreds of thousands of additional customers, including in Texas, Arizona, and California, as Comerica customers gain access to the full range of Fifth Third\u2019s digital offerings in September, further scaling the program\u2019s reach and impact.<\/p>

\n\u201cHelping people protect what matters most is core to who we are as a bank,\u201d said Erin Crawford, VP, head of Consumer Digital, Payments and Money Management, Fifth Third. \u201cBy making wills free and easy to create, we\u2019re removing barriers and giving families the tools to plan ahead with confidence\u2014not just manage their finances.\u201d<\/p>

\nThe effort is helping close a persistent financial planning gap, as more than half of Americans still lack basic estate documents. Without basic estate documents, families can face lengthy probate delays, significant legal costs, and frozen assets during already difficult times. Fifth Third\u2019s approach helps customers take proactive steps to protect their families and reduce future stress.<\/p>

\n\u201cFifth Third set out to do something no other bank had done\u2014make estate planning a standard part of financial wellness,\u201d said Cody Barbo, co\u2011founder and CEO of Trust & Will. \u201cBy offering free wills to every customer, they removed one of the biggest barriers families face and helped tens of thousands of people protect what they\u2019ve worked hard to build. This partnership shows what\u2019s possible when a trusted financial institution leads with access, simplicity, and purpose.\u201d<\/p>

\nFifth Third customers can begin creating their free will or explore trust options by visiting 53.com\/trustandwill<\/a>.<\/p>

\nAbout Fifth Third<\/b><\/p>

\nFifth Third is a bank that\u2019s as long on innovation as it is on history. Since 1858, we\u2019ve been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it\u2019s one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Fifth Third is one of the few U.S.-based banks to have been named among Ethisphere\u2019s World\u2019s Most Ethical Companies\u00ae<\/sup> for several years. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is not only to be the nation\u2019s highest performing regional bank, but to be the bank people most value and trust.<\/p>

\nFifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank and its common stock is traded on the NASDAQ\u00ae<\/sup> Global Select Market under the symbol \"FITB.\" Investor information and press releases can be viewed at www.53.com<\/a>. Deposit and credit products provided by Fifth Third Bank, National Association. Member FDIC.<\/p>

\nAbout Trust & Will<\/b><\/p>

\nFounded in 2017, Trust & Will is the leading digital estate planning platform in the U.S., trusted by over one million families. Our simple, secure, and attorney-approved online solutions empower Americans to create wills, trusts, healthcare directives, and other essential estate planning documents tailored to state-specific laws. As a certified B Corporation, our mission to help every family leave a meaningful legacy is embedded into our business model, ensuring estate planning is accessible, affordable, and inclusive for all.<\/p>

\nTrust & Will is advancing modern legacy planning with AI-driven innovation, helping families and professionals simplify complex decisions and accelerate collaborative workflows. Our platform supports 26,000+ financial advisors and 145+ enterprise partners, including banks, financial institutions, attorneys, nonprofits, real estate agents, and technology platforms. Notable partners include AARP, Fifth Third Bank, UBS, USAA, LPL Financial, and Northwestern Mutual. With more than one million users and over $300 billion in self-reported estate assets, Trust & Will is redefining estate planning as a strategic pillar of modern financial wellness.<\/p>

\nTrust & Will has been consistently recognized for innovation and leadership. In 2026 alone, the company was named to Fast Company's World's Most Innovative Companies, the Financial Times' Americas' Fastest-Growing Companies, the Inc. Regionals: Fastest-Growing Private Companies, Forbes' America's Best Startup Employers, and received the FinTech Breakthrough Award for Personal Finance Product of the Year. The company has also earned spots on the CNBC Disruptor 50, Inc. 5000, and Deloitte Technology Fast 500\u2122 lists, and was named a winner at the 2025 Wealth Management (\"Wealthies\") and ThinkAdvisor Luminaries awards, and recognized as a \"Rising Star in Estate Planning\" in the 2025 Kitces Research on Advisor Technology report.<\/p>

\nLearn more at trustandwill.com<\/a>.<\/p>

\nCategory: Other<\/p> Contacts<\/b>

\nSophie Isherwood (Media Relations)\nsophie.isherwood@53.com<\/a><\/p>

\nMatt Curoe (Investor Relations)\nmatthew.curoe@53.com<\/a> | 513-534-2345<\/p>","protected":false},"excerpt":{"rendered":"

CINCINNATI–(BUSINESS WIRE)–Fifth Third (NASDAQ: FITB) announced that it will expand its industry-first free wills program to hundreds of thousands of additional customers when it completes the integration of Comerica in September, building on strong …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19600","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/19600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19600"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/19600\/revisions"}],"predecessor-version":[{"id":19601,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/19600\/revisions\/19601"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}