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<\/a><\/a>\nFounded in 2018 with no coffee industry experience but an ambitious commitment to clean ingredients and irreverent branding, the Castro\u2019s have built a loyal following around their nontraditional approach. Customers seek out Coffee Dose\u2019s distinct menu of therapeutic lattes, house-made syrups, ingredients including charcoal and collagen, and seed oil free, vegan- and keto-friendly food. Since first onboarding Square in 2021, Coffee Dose has scaled from an 88 square foot pop-up occupying the corner of a hair salon into an eight-figure hospitality company, with each location in its growing portfolio possessing a unique identity.<\/p>
\nA Commerce Platform Built for Continued Growth<\/b><\/p>
\nCoffee Dose operates a range of quick-service restaurant (QSR) concepts: a flagship caf\u00e9, a drive-thru called MicroDose, and a walk-up caf\u00e9 inside a pink shipping container called Dose in the Box. Across each location, Coffee Dose relies on Square to seamlessly manage operations and maintain a cohesive overview. With two boundary-pushing concepts coming this year, Coffee Dose is further leveraging Square for its ease of use, reporting and analytics capabilities, and partner integrations.<\/p>
\n\"I don\u2019t see Square as just our point-of-sale system,\" said Jeni Castro, Co-Founder and CEO of Coffee Dose. \"I see it as a partner that helps me scale my business in the most impactful way. The tools are easy for my team to use, the data and reporting help us make informed decisions across locations, and we can bring Square into each new opening without starting from scratch. That matters a lot when you\u2019re growing as quickly as we are and have a thousand details to keep organized.\"<\/p>
\nCoffee Dose\u2019s Square usage spans a blend of hardware and software, including Square Register,<\/b> Square Handheld<\/b>, Kitchen Display System (KDS), online ordering for menu items and merchandise, gift cards, and loyalty. This ecosystem gives Coffee Dose operators the tools to run high-volume counter service, manage order flow across channels, and maintain critical customer engagement programs. The Per Diem integration is another key component of Coffee Dose\u2019s technology stack, enabling mobile order-ahead and loyalty rewards for guests. From their caf\u00e9 counter to a drive-thru lane to a walk-up shipping container window, Square\u2019s platform supports all of the brand\u2019s formats under a single account structure, giving Coffee Dose centralized visibility into sales, inventory, and customer data regardless of location model.<\/p>
\nSupporting a Multi-Format, Multi-Location Operation<\/b><\/p>
\nAs Coffee Dose brings its Encinitas Brunch Club and Palm Springs flagship to life in 2026, both locations will run on Square from day one. The Palm Springs location, at 3,600 square feet on an acre of desert land, will be the brand\u2019s largest destination to date and will include a drive-thru and walk-up window, in addition to full interior service \u2013 a multi-channel format that maximizes the flexibility Square was designed to unlock.<\/p>
\n\"Coffee Dose has built a popular, multi-location business that requires a technology platform able to keep pace across distinct formats: from a diner, to a caf\u00e9, to a drive-thru venue,\" said James Schonzeit, Head of Food & Beverage at Square. \"They came to Square in 2021 and have grown significantly since. With two more openings this year, Square gives them the operational foundation to expand with confidence while preserving their standout brand identity across new concepts.\"<\/p>