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<\/a><\/a>\nThe campaign includes larger-than-life digital placements in Times Square starring global soccer icon Erling Haaland, a collaboration and watch party at the Norwegian-inspired restaurant, Kabin, in Manhattan, and a community youth soccer camp in Brooklyn focused on making the sport more accessible for locals.<\/p>
\n\u201cThis summer presents an exciting opportunity to introduce more Americans to the culture and traditions of Norwegian soccer culture,\u201d said Karine R\u00f8d Haraldsson, Director USA, Norwegian Seafood Council. \u201cSoccer has a way of turning restaurants into gathering places, neighborhoods into fan communities and meals into shared experiences. Whether experienced in a restaurant, on a soccer field or beneath the lights of Times Square, we hope these moments reflect the values Seafood from Norway is known for: quality, connection and a healthy lifestyle.\u201d<\/p>
\nTowering campaign creative featuring Erling Haaland will appear in Times Square on June 22, highlighting the role Norwegian salmon plays in supporting a healthy, active lifestyle. As one of the world\u2019s top athletes, Haaland has long pointed to seafood as an important part of his diet, connecting the campaign to the everyday nutrition habits that help fuel performance on and off the field.<\/p>
\nThat performance message will also come to life in North Carolina, where the national team\u2019s chefs are bringing Norwegian ingredients, including substantial volumes of salmon and other red fish from Norway, to support meals prepared for players during the tournament. Altogether, the chefs plan to bring approximately 660 lbs. of red fish from Norway. The menu is designed to support performance and recovery while incorporating familiar Norwegian flavors as the team trains at its base camp.<\/p>
\n\u201cFor the players, food is an important part of both preparation and recovery,\u201d said Aron Espeland, base camp chef. \u201cBringing Norwegian ingredients with us allows us to create meals that support performance while also giving the team familiar flavors from home. Norwegian salmon and other red fish will play a central role in the menu as we prepare balanced meals for the players throughout the tournament.\u201d<\/p>
\nWith more than 1.2 million people expected to visit the region and enjoy soccer this summer, New York City\u2019s hospitality and restaurant scene is expected to become a central gathering point for fans. Seafood from Norway is meeting the moment by bringing Norwegian seafood, sports and culture together through experiences across the city. In partnership with Kabin, Seafood from Norway is offering a limited-time menu. Kabin will feature premium Norwegian salmon dishes, specialty cocktails and Nordic-inspired design elements throughout June and July to celebrate the summer\u2019s global soccer festivities and bring fans together for every match.<\/p>
\n\u201cAt Kabin, we\u2019ve always wanted to create a space where people can experience Norwegian hospitality in a way that feels vibrant, welcoming and modern,\u201d said Alex Tangen, owner and operator of Kabin. \u201cPartnering with Seafood from Norway allows us to celebrate the flavors and traditions we grew up with while bringing people in New York City together this summer.\u201d<\/p>
\nIn Brooklyn, Seafood from Norway is teaming up with Norwegian cheese brand Jarlsberg to host a community youth soccer camp designed to grow the game among local children while promoting healthy habits, teamwork and confidence through sport. The camp draws on nearly 30 years of experience from TINE Football School, one of Norway\u2019s largest grassroots soccer initiatives, with more than 1.8 million children having participated since its founding.<\/p>
\n\u201cFor nearly three decades, TINE Football School has helped create meaningful soccer experiences for children across Norway,\u201d said Ann-Beth Freuchen, CEO of TINE. \u201cBringing that spirit to Brooklyn is an opportunity to support youth soccer culture in the U.S. and help local children experience the joy, confidence and friendship that come from playing together.\u201d<\/p>