{"id":21802,"date":"2026-06-16T20:00:00","date_gmt":"2026-06-16T18:00:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=fba25670e5d89820c89ec02d888af0c2"},"modified":"2026-06-16T20:00:00","modified_gmt":"2026-06-16T18:00:00","slug":"herbal-essences-and-amaya-papaya-launch-papaya-citrus-strength-collection","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=21802","title":{"rendered":"Herbal Essences and Amaya \u201cPapaya\u201d Launch Papaya + Citrus Strength Collection"},"content":{"rendered":"<p class=\"bwalignc\">\n<i>A strength-boosting shampoo and conditioner built around a bright, tropical fragrance, and the woman who inspired every note of it.<\/i><\/p><p>CINCINNATI--(BUSINESS WIRE)--Herbal Essences is launching the new Papaya + Citrus Strength Collection <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fp%2FDZnUldPpFsZ%2F&amp;esheet=54554649&amp;newsitemid=20260616055731&amp;lan=en-US&amp;anchor=in+collaboration+with+Love+Island%26%238217%3Bs+Amaya&amp;index=1&amp;md5=d11f91f41302647d3837c2709a1578eb\" rel=\"nofollow\" shape=\"rect\">in collaboration with Love Island\u2019s Amaya<\/a>, available at national retailers on June 26, 2026. The collection \u2014 a strengthening shampoo and conditioner built around a bright papaya-and-citrus scent \u2014 marks an extension of the brand's existing partnership with Amaya.<\/p><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20260616055731\/en\/2832345\/5\/Papaya_Singles_%281%29_%281%29.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20260616055731\/en\/2832345\/22\/Papaya_Singles_%281%29_%281%29.jpg\" \/><\/a><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20260616055731\/en\/2832345\/5\/Papaya_Singles_%281%29_%281%29.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20260616055731\/en\/2832345\/21\/Papaya_Singles_%281%29_%281%29.jpg\" \/><\/a><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20260616055731\/en\/2832335\/5\/Herbal-PapayaLogo_%282%29.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20260616055731\/en\/2832335\/22\/Herbal-PapayaLogo_%282%29.jpg\" \/><\/a><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20260616055731\/en\/2832335\/5\/Herbal-PapayaLogo_%282%29.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20260616055731\/en\/2832335\/21\/Herbal-PapayaLogo_%282%29.jpg\" \/><\/a><p>\n<b>Meet the Inspiration\n<br\/><\/b>Some collaborations start with a mood board. This one started with the fans.<\/p><p>\nWhen Amaya joined forces with Herbal Essences for the \"Scent Traps\" campaign, the response was immediate. Comments flooded in asking for more: a papaya line, more Amaya, more of that bright, tropical energy she brought to everything she touched. The brand heard it loud and clear. This partnership deserved its own collection.<\/p><p>\nAmaya\u2019s lively personality, her Dominican roots, and the \u201cAmaya Papaya\u201d nickname that followed her everywhere on Love Island made the direction obvious. The result is a scent that opens with sparkling citrus notes and settles into something warm, sweet, and bright, noticeable without being overpowering. A vacation in a bottle. From the first lather to the final rinse, the collection transforms the shower into a feel-good escape.<\/p><p>\n\"<i>I absolutely love this collection. It\u2019s tropical, sweet, warm and a little extra \u2013 which is exactly my vibe,<\/i>\" said Amaya. \"<i>Beyond the scent, these products leave my hair stronger, shinier and healthier after every wash. It\u2019s no secret that Herbal Essences is my go-to for haircare, so this extension of our partnership just made perfect sense... This collab really feels like me in a bottle.<\/i>\"<\/p><p>\n<b>The Collection\n<br\/><\/b><b>The Papaya + Citrus Strength lineup <\/b>centers on two everyday essentials, plus a limited-edition Amaya Papaya pack.<\/p><ul class=\"bwlistdisc\">\n<li>\n<b>Papaya + Citrus Strength Shampoo<\/b> (13.5 oz, $6.99*): Gently cleanses while strengthening hair against damage and reviving its natural shine. Free from parabens and silicones.<\/li>\n<li>\n<b>Papaya + Citrus Strength Conditioner<\/b> (13.5 oz, $6.99*): Works alongside the shampoo to fortify strands and seal in a healthy-looking shine. Free from parabens and dyes.<\/li>\n<li>\n<b>Limited-Edition Dual Amaya Papaya Pack<\/b> ($12.99*, Walmart): Pairs the shampoo and conditioner in limited- edition packaging, each with a personal letter from Amaya Papaya. Available at Walmart and Walmart.com from June 27 through July 30, 2026, while supplies last.<\/li>\n<\/ul><p>\nAll formulas are:<\/p><ul class=\"bwlistdisc\">\n<li>\nPowered by jojoba seed oil and citrus peel oil<\/li>\n<li>\nCertified PETA cruelty-free, silicone-free, dye-free, and paraben-free<\/li>\n<li>\nDermatologist-tested and pH-balanced<\/li>\n<li>\nGentle enough for daily use on all hair types<\/li>\n<\/ul><p>\nThe collection launches at national retailers and drugstores on June 26, 2026.<\/p><p>\nFor more information, visit HerbalEssences.com and follow @herbalessences on social media.<\/p><p>\n<i>AMAYA PAPAYA is a trademark of ITV Studios and Motion Entertainment, a WPP Media company and used under license.<\/i><\/p><p>\n<b>About Herbal Essences\n<br\/><\/b>Herbal Essences offers a wide range of shampoos, conditioners, hair mists, and styling products designed for different hair types and needs. The brand\u2019s philosophy centers on the belief that hair care should transform both your hair and your mood. Herbal Essences emphasizes natural ingredients and formulas often free from parabens, gluten, and sulfates, with iconic scents that encourage women to prioritize self-care. To learn more about Herbal Essences visit <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.com%2Fv3%2F__https%3A%2Fwww.herbalessences.com%2F__%3B%21%21N96JrnIq8IfO5w%21i55ZecZBNAFWaM78cVSVbAuWdXIcPbFSQRWZf1g_uGdMo-_hWLoXD_ONvirIHFuNOndrHfTR3_Kqvhf3ufH8Wasg7xQ%24&amp;esheet=54554649&amp;newsitemid=20260616055731&amp;lan=en-US&amp;anchor=www.herbalessences.com&amp;index=2&amp;md5=75dd5d345385b90894341306dca3b7be\" rel=\"nofollow\" shape=\"rect\">www.herbalessences.com<\/a>, or follow us on Instagram: <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.com%2Fv3%2F__https%3A%2Fwww.instagram.com%2Fherbalessences%2F%3Fhl%3Den__%3B%21%21N96JrnIq8IfO5w%21i55ZecZBNAFWaM78cVSVbAuWdXIcPbFSQRWZf1g_uGdMo-_hWLoXD_ONvirIHFuNOndrHfTR3_Kqvhf3ufH8unrJ2fg%24&amp;esheet=54554649&amp;newsitemid=20260616055731&amp;lan=en-US&amp;anchor=%40herbalessences&amp;index=3&amp;md5=4bf1f3360a3cde389bd7e7be7c4123a5\" rel=\"nofollow\" shape=\"rect\">@herbalessences<\/a>, TikTok: <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.com%2Fv3%2F__https%3A%2Fwww.tiktok.com%2F%40herbalessences__%3B%21%21N96JrnIq8IfO5w%21i55ZecZBNAFWaM78cVSVbAuWdXIcPbFSQRWZf1g_uGdMo-_hWLoXD_ONvirIHFuNOndrHfTR3_Kqvhf3ufH8dSvoe3s%24&amp;esheet=54554649&amp;newsitemid=20260616055731&amp;lan=en-US&amp;anchor=%40herbalessences&amp;index=4&amp;md5=deeed6fd863955cbf93e4dbb5bba7600\" rel=\"nofollow\" shape=\"rect\">@herbalessences<\/a> and Reddit: <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.com%2Fv3%2F__https%3A%2Fwww.reddit.com%2Fuser%2FHerbalEssences%2F__%3B%21%21N96JrnIq8IfO5w%21i55ZecZBNAFWaM78cVSVbAuWdXIcPbFSQRWZf1g_uGdMo-_hWLoXD_ONvirIHFuNOndrHfTR3_Kqvhf3ufH8jgGjlnY%24&amp;esheet=54554649&amp;newsitemid=20260616055731&amp;lan=en-US&amp;anchor=u%2FHerbalEssences&amp;index=5&amp;md5=f3b0a0d6f361a190f4960729f38a767f\" rel=\"nofollow\" shape=\"rect\">u\/HerbalEssences<\/a><\/p><p>\n<b>About Procter &amp; Gamble\n<br\/><\/b>P&amp;G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always<sup>\u00ae<\/sup>, Ambi Pur<sup>\u00ae<\/sup>, Ariel<sup>\u00ae<\/sup>, Bounty<sup>\u00ae<\/sup>, Charmin<sup>\u00ae<\/sup>, Crest<sup>\u00ae<\/sup>, Dawn<sup>\u00ae<\/sup>, Downy<sup>\u00ae<\/sup>, Fairy<sup>\u00ae<\/sup>, Febreze<sup>\u00ae<\/sup>, Gain<sup>\u00ae<\/sup>, Gillette<sup>\u00ae<\/sup>, Head &amp; Shoulders<sup>\u00ae<\/sup>, Lenor<sup>\u00ae<\/sup>, Olay<sup>\u00ae<\/sup>, Oral-B<sup>\u00ae<\/sup>, Pampers<sup>\u00ae<\/sup>, Pantene<sup>\u00ae<\/sup>, SK-II<sup>\u00ae<\/sup>, Tide<sup>\u00ae<\/sup>, Vicks<sup>\u00ae<\/sup>, and Whisper<sup>\u00ae<\/sup>. The P&amp;G community includes operations in approximately 70 countries worldwide. Please visit <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com&amp;esheet=54554649&amp;newsitemid=20260616055731&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com&amp;index=6&amp;md5=1115af63edb512dde61b677d6c0a2c30\" rel=\"nofollow\" shape=\"rect\"><b>https:\/\/www.pg.com<\/b><\/a> for the latest news and information about P&amp;G and its brands. For other P&amp;G news, visit us at <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.pg.com%2Fnews&amp;esheet=54554649&amp;newsitemid=20260616055731&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.pg.com%2Fnews&amp;index=7&amp;md5=fff52c86c75ad934dd3bd5ab6bda9951\" rel=\"nofollow\" shape=\"rect\"><b>https:\/\/www.pg.com\/news<\/b><\/a>.<\/p><p>\n<b>About Amaya\n<br\/><\/b>LOVE ISLAND Season 7 winner, Amaya, also known as \"Amaya Papaya\", is a proud Dominicana known for her captivating personality and love for life. She quickly became a fan favorite through her humor, genuine passion, and overall care for those around her. Prior to her time on the show, she worked as a Cardiac Nurse in NYC. In the villa, she became the queen of affirmations and showcased widely loved \u201cAmaya-isms.\u201d As someone who was authentically herself the whole season, Amaya made it clear that if you can\u2019t accept her for who she is, then \u201cmaybe I\u2019m not the book you should be reading.\u201d She recently appeared in Peacock\u2019s Love Island: Beyond The Villa Season 2.<\/p><p>\n<i>*Pricing is at the sole discretion of the retailer.<\/i><\/p><br\/> <b>Contacts<\/b> <br\/><p>\nFernanda Armendariz\n<br\/>DeVries Global\n<br\/><a  href=\"mailto:FArmendariz@devriesglobal.com\" rel=\"nofollow\" shape=\"rect\">FArmendariz@devriesglobal.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A strength-boosting shampoo and conditioner built around a bright, tropical fragrance, and the woman who inspired every note of it.CINCINNATI&#8211;(BUSINESS WIRE)&#8211;Herbal Essences is launching the new Papaya + Citrus Strength Collection in collaboration w&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21802","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/21802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21802"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/21802\/revisions"}],"predecessor-version":[{"id":21803,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/21802\/revisions\/21803"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}