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<\/a><\/a>With EDO adding more than 1 terabyte of new Convergent TV advertising data daily, Amazon Bedrock allows ChatEDO's model-agnostic architecture to draw on the AI foundation model best suited for each query to analyze years of EDO\u2019s industry-leading TV intelligence data. By leveraging Amazon Bedrock, EDO has built an innovative blend of performance, cost-efficiency, and model choice without sacrificing security, uptime, or response time.<\/p>
Built for the Demands of the Modern Market<\/b><\/p>
As programmatic and cross-platform buying become the norm, EDO\u2019s convergent TV measurement capability has become increasingly critical for advertising. With the massive scale of EDO\u2019s Vertical AI-powered platform \u2014 128 trillion convergent TV impressions, 380 million linear TV airings, and over 2.8 million TV creatives \u2014 ChatEDO democratizes marketers\u2019 access to rich insights, enabling teams to operate faster and more effectively in critical business moments.<\/p>
Marketers can now interact directly with complex TV data using natural, plain language \u2014 no dashboards required. What previously took hours of manual filtering and spreadsheet downloads can now be answered in seconds via the instant chat interface.<\/p>
For high-stakes decisions, precision at scale is equally important to speed. ChatEDO\u2019s proprietary intelligence relies on execution logic and guardrails uniquely engineered to contextualize and analyze EDO's highly specific, granular Convergent TV data.<\/p>
\"Since 2015, EDO has built one of the most complete TV ads databases in the industry \u2014 measuring petabytes of comprehensive data across every ad, everywhere, all at once with no data points overlooked,\" said Joshua Lee, EDO's Chief Technical Officer and Head of Product. \"The bigger question has always been: how can we put that intelligence to work at the speed and scale the modern marketer actually needs? Amazon Bedrock answered that. Not just because of the infrastructure, but because of the model flexibility. We're not locked into any single AI provider. We can always deploy the most appropriate available capability against our data, and we can do it with the enterprise security and uptime our clients demand. What we\u2019ve built so far with AWS is just the beginning.\"<\/p>
As ChatEDO adoption has accelerated, EDO utilized Amazon Bedrock\u2019s capabilities to meet demand at enterprise scale \u2014 optimizing inference performance and ensuring the uptime and response time that brands and agencies expect. When EDO\u2019s product development and client success teams identified opportunities to improve inference performance, they were able to scale faster with AWS.<\/p>
With more than a decade of experience in Convergent TV measurement, measuring every TV ad, everywhere, all at once, EDO has amassed one of the industry\u2019s most comprehensive, accurate databases of historical and competitive TV airing data. EDO\u2019s TV outcomes data is trusted by every major TV network and streamer, and a growing roster of top-spending brands \u2014 across every major advertising category \u2014 and their media agency partners.<\/p>
Why EDO Chose to Build on Amazon Bedrock<\/b><\/p>
Beyond the security offered by Amazon Bedrock that ensures enterprise security and data privacy for EDO\u2019s TV outcomes data, the Amazon Bedrock infrastructure has allowed EDO to build a custom agentic AI interface. With Amazon Bedrock as the platform for building generative AI applications and agents, ChatEDO pulls from multiple AI foundation models to orchestrate the best possible answers using EDO\u2019s AdEngage data.<\/p>
The Amazon Bedrock infrastructure allows ChatEDO to leverage industry-leading foundation models while seamlessly switching between these different models as new, state-of-the-art capabilities emerge. This architecture ensures the platform stays cutting-edge without disrupting the user experience or compromising data accuracy.<\/p>
Bringing the Industry Forward, Faster<\/b><\/p>
As a result of building on AWS, EDO has unlocked new Vertical AI capabilities to scale its Convergent TV data utilizing the full breadth of AWS infrastructure. ChatEDO is not only notable for its agentic AI interface, but its speed and convenience mark a shift in how the advertising industry can, and should, operate.<\/p>
\u201cEDO has built a model-agnostic orchestration layer that draws on open-source and frontier models alike, optimizing for performance and cost without compromising on security or uptime,\u201d said Rich Geraffo, Vice President & Managing Director, AWS North America. \u201cBeyond the architecture, EDO is putting its Convergent TV ads database in the industry to work for brands and agencies in real time. That\u2019s exactly the kind of innovation AWS Bedrock was built to enable.\u201d<\/p>
EDO\u2019s ad intelligence is currently available at no cost to all U.S. advertising agencies via ChatEDO. Qualified marketers can book a demo, receive access, and start using EDO's intelligence when and where it matters most at edo.com\/chatedo<\/a><\/p> About EDO<\/b><\/p> EDO is the TV outcomes company. Our industry-leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, measure creative performance, and know the fair value of every impression \u2014 across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results \u2014 with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO's TV intelligence to know what works.<\/p>