{"id":22467,"date":"2026-06-17T18:26:00","date_gmt":"2026-06-17T16:26:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=8e4f9940c8dcbb2a19b4998720543980"},"modified":"2026-06-17T18:26:00","modified_gmt":"2026-06-17T16:26:00","slug":"the-estee-lauder-companies-and-jo-malone-london-launch-experience-that-turns-visual-taste-into-a-personalized-fragrance-wardrobe-exclusively-on-pinterest","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=22467","title":{"rendered":"The Est\u00e9e Lauder Companies and Jo Malone London Launch Experience That Turns Visual Taste into a Personalized Fragrance Wardrobe, exclusively on Pinterest"},"content":{"rendered":"

NEW YORK--(BUSINESS WIRE)--The Est\u00e9e Lauder Companies Inc. (NYSE: EL) and Jo Malone London today announced the launch of Scent Scanner, a first-of-its-kind experience available exclusively on Pinterest and rolling out in the US and France. The experience translates the visual preferences people have expressed across their Pinterest boards into personalized Jo Malone London fragrance recommendations.<\/p><\/a><\/a>

\nBuilding on the success of Jo Malone London's AI Scent Advisor<\/a>, introduced in 2025, Scent Scanner offers a new way for consumers to find their personalized scent, shifting the starting point from words to images. While the AI Scent Advisor invited consumers to describe the scent they were seeking, Scent Scanner reads visual inspiration \u2013 imagery, color palettes, textures, destinations, rituals and aesthetics \u2013 to suggest fragrances suited to each individual.<\/p>

\nThe custom Pinterest experience brings Jo Malone London\u2019s expertise in fragrance discovery to life through a personalized digital journey. With their permission, Pinners can connect a Pinterest board from their profile and the Scent Scanner analyzes the visual cues and themes in their saved content to build a curated fragrance pairing \u2013 a personalized set of Jo Malone London scents.<\/p>

\nOn Pinterest, personal taste is already expressed visually through the images people save and curate. Scent Scanner transforms those visual expressions into fragrance recommendations, creating a new bridge between inspiration and purchase.<\/p>

\n\u201cFor years, personalization in beauty meant asking people what they wanted. The bigger opportunity is to understand what they already love \u2014 and to meet them where their taste already lives,\u201d said Aude Gandon, Chief Digital and Marketing Officer, The Est\u00e9e Lauder Companies. \u201cScent Scanner demonstrates how we can combine the power of creativity and commerce to make fragrance discovery more relevant and engaging. By partnering with Pinterest, Jo Malone London is bringing Beauty Reimagined to life, by creating a new model for emotionally driven commerce and meaningful consumer connection.\u201d<\/p>

\n\u201cPeople come to Pinterest to picture the life they want, and they tell us who they are in images long before they have the words for it,\u201d said Julie Towns, VP, Product Marketing & Operations, Pinterest. \u201cScent Scanner reads that visual language and turns it into fragrance discovery that feels less like searching and more like being known. It's a natural next step for a platform people use to dream, discover, and do.\u201d<\/p>

\n\u201cA fragrance is one of the most personal choices an individual makes \u2014 it becomes part of how they move through the world and how they're remembered,\u201d said Jo Dancey, Global Brand President, Jo Malone London and Lifestyle Fragrance, The Est\u00e9e Lauder Companies. \u201cWith Scent Scanner, we can build someone a fragrance pairing drawn from what already inspires them, so the Jo Malone London scents they discover feel chosen for them \u2014 and unmistakably their own.\u201d<\/p>

\nThe launch reflects the continued collaboration between The Est\u00e9e Lauder Companies and Pinterest to build digital commerce experiences that connect consumers with fragrance in new ways. Through personalized visual discovery and innovative shopping capabilities, the partnership aims to engage high-intent fragrance shoppers and create more seamless pathways from inspiration to purchase.<\/p>

\nThe companies will further showcase their collaboration at Cannes Lions International Festival of Creativity 2026<\/b>, where leaders from Pinterest, The Est\u00e9e Lauder Companies and Jo Malone London will discuss the evolving role of AI, personalization and visual discovery in consumer experiences.<\/p>

\nAbout The Est\u00e9e Lauder Companies<\/b><\/p>

\nThe Est\u00e9e Lauder Companies Inc. is one of the world\u2019s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The Company\u2019s products are sold in approximately 150 countries and territories under brand names including: Est\u00e9e Lauder, Aramis, Clinique, Lab Series, Origins, M\u00b7A\u00b7C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Fr\u00e9d\u00e9ric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.<\/p>

\nAbout Jo Malone London<\/b><\/p>

\nSince 1994, Jo Malone London has been synonymous with elegant and distinctive scents, carefully crafted with a modern sensibility. Created to be worn alone or layered together, the fragrances invite a personalised approach to scent and individual self-expression. Acquired by The Est\u00e9e Lauder Companies Inc. in 1999, today Jo Malone London is loved globally for its joyfully British character, defined by elegance, charm and creativity.<\/p>

\nELC-C<\/p> Contacts<\/b>

\nMedia Relations:<\/b>Lauren Pratapas<\/b>lpratapa@estee.com<\/a><\/p>

\nInvestor Relations:<\/b>Rainey Mancini<\/b>rmancini@estee.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"

NEW YORK–(BUSINESS WIRE)–The Est\u00e9e Lauder Companies Inc. (NYSE: EL) and Jo Malone London today announced the launch of Scent Scanner, a first-of-its-kind experience available exclusively on Pinterest and rolling out in the US and France. The experien…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22467","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/22467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22467"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/22467\/revisions"}],"predecessor-version":[{"id":22468,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/22467\/revisions\/22468"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}