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<\/a><\/a>\nIn Chasing Hollywood<\/i>, Rich draws on his career as a marketing leader to reveal the work, creativity, and conviction behind the creation and promotion of films that became lasting cultural touchstones, including Iron Man<\/i>, which launched the Marvel Cinematic Universe and became the highest-grossing film franchise of all time. More than a business book, it is a personal account of what it takes to champion bold ideas, navigate resistance, and help original projects find their audience.<\/p>
\nSet against the backdrop of films that helped define shared memories, catchphrases, stars, and moments in popular culture, the book shows how breakthrough success often comes from seeing what others overlook. Rich argues that audiences do not always know what they want until they see something new, and that lasting impact often comes from the projects willing to challenge convention.<\/p>
\nThe book also speaks directly to today\u2019s marketing landscape, where even major brands struggle to break through the noise. Drawing on his experience at Miramax, MGM, Paramount, Columbia Pictures and Amazon MGM, Rich helped launch and elevate independent films into the cultural zeitgeist while working alongside some of the industry\u2019s most acclaimed filmmakers. Through stories from Hollywood and beyond, he makes the case for an indie-film approach to standing out: one rooted in originality, persistence, strategic positioning and the willingness to go against the crowd.<\/p>
\n\u201cGetting an opportunity to journey back through Hollywood and revisit the countless people and moments that have both inspired and challenged me is incredible. I am so fortunate to have a career that allowed me to sit in rooms with Steven Spielberg, Pedro Almodovar, Barbara Broccoli, Quentin Tarantino, Sarah Polley, Ridley Scott and many more. I have loved movies as far back as I can recall and for me, potentially inspiring others to follow their dreams is the ultimate reward,\u201d shared Rich.<\/p>
\n\u201cFrom limited budget indies at Miramax like The Crying Game<\/i>, to shaping the promotion of the James Bond franchise to a new generation of viewers, Gerry Rich has brought a fresh perspective and a willingness to reinvent the wheel that helped propel him to the highest levels in Hollywood,\u201d said Tim Burgard, executive editor of HarperCollins Leadership. \u201cIn Chasing Hollywood<\/i>, Gerry shares his marketing wisdom while bringing us into the rooms where the magic happened for some of the most iconic movies of the \u201990s and 2000s.\u201d<\/p>
\nWith its mix of personal storytelling and practical lessons, Chasing Hollywood<\/i> offers insight for marketers, creators, leaders, and readers interested in the intersection of entertainment, culture, and influence. The book presents a timely message: While barriers to attention are more formidable than ever, they can still be overcome by those willing to think outside the box.<\/p>
\nChasing Hollywood: A Marketing Chief\u2019s Lessons on Breaking Through<\/i> will be available in hardcover, ebook, and audiobook with Rich narrating. You can pre-order today at: https:\/\/www.harpercollinsleadership.com\/books\/chasing-hollywood<\/a><\/p> \nYou can download cover art and Gerry Rich\u2019s headshot HERE.<\/a><\/p> \nABOUT THE AUTHOR:\n \nABOUT HARPERCOLLINS LEADERSHIP:\n \nKevin Smith, HarperCollins Leadership Senior Publicity Director\n \nJenna Corradeno, AGENDA Collective\n