{"id":22921,"date":"2026-06-18T11:00:00","date_gmt":"2026-06-18T09:00:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=bff7a2e00d104c113b7f2c0292538f36"},"modified":"2026-06-18T11:00:00","modified_gmt":"2026-06-18T09:00:00","slug":"finimize-data-fees-alone-wont-win-uk-retail-investors","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=22921","title":{"rendered":"Finimize data: Fees alone won&rsquo;t win UK retail investors"},"content":{"rendered":"<p>\n<b>Finimize reveals the best platforms and products as voted for by UK retail investors<\/b><\/p><ul class=\"bwlistdisc\">\n<li>\n<b>Fragmentation:<\/b> Platform rankings vary significantly by wealth and investing experience, challenging the idea of an \u201caverage\u201d retail investor<\/li>\n<li>\n<b>The \u00a350k divide:<\/b> Higher-value investors prioritise trust, service and investment range, with different platforms leading in this segment<\/li>\n<li>\n<b>Fees are table stakes:<\/b> Low costs remain important, but investors are weighing up trust, usability and product quality alongside price<\/li>\n<\/ul><p>LONDON--(BUSINESS WIRE)--Low fees are no longer enough to win UK retail investors. New Finimize data shows a market fractured by wealth, age and experience \u2013 where trust, service and product range are increasingly what separates the winners.<\/p><p>\nThe findings, based on a survey of retail investors, show Trading 212 ranked highest across key categories including Best Investment Platform, Best Value Platform and Best Customer Experience.<\/p><p>\nVanguard ranked highest for platform trust, while Vanguard\u2019s ETF range also performed strongly among investment products.<\/p><p>\n<b>Fees are table stakes<\/b><\/p><p>\nValue for money remains a key driver of platform performance, with low-cost providers continuing to score strongly. However, Finimize stress-tested the rankings by removing fees from the methodology and found Trading 212's wins are not fee-driven. It still won Best Investment Platform, thanks to ease of use, trust, range, and customer experience.<\/p><p>\nThe same test explains the Hargreaves Lansdown paradox. With fees included, HL didn\u2019t appear in retail investors' list of Best Investment Platform, but with fees removed, it jumps into the top three.<\/p><p>\nThe platforms performing most strongly are combining competitive pricing with trust, ease of use, customer experience and product quality.<\/p><p>\n<b>The winners<\/b><\/p><table cellspacing=\"0\" class=\"bwtablemarginb bwblockalignl bwwidth100\">\n<tr>\n<td class=\"bwvertalignb bwtopsingle bwsinglebottom bwleftsingle bwrightsingle bwpadl0 bwwidth50\" colspan=\"1\" rowspan=\"1\"><p class=\"bwcellpmargin\">\nBest Investment Platform<\/p><\/td><td class=\"bwvertalignb bwtopsingle bwsinglebottom bwrightsingle bwpadl0 bwwidth50\" colspan=\"1\" rowspan=\"1\"><p class=\"bwalignc bwcellpmargin\">\n<b>Trading 212<\/b><\/p><\/td><\/tr>\n<tr>\n<td class=\"bwvertalignb bwsinglebottom bwleftsingle bwrightsingle bwpadl0 bwwidth50\" colspan=\"1\" rowspan=\"1\"><p class=\"bwcellpmargin\">\nBest Value Investment Platform<\/p><\/td><td class=\"bwvertalignb bwsinglebottom bwrightsingle bwpadl0 bwwidth50\" colspan=\"1\" rowspan=\"1\"><p class=\"bwalignc bwcellpmargin\">\n<b>Trading 212<\/b><\/p><\/td><\/tr>\n<tr>\n<td class=\"bwvertalignb bwsinglebottom bwleftsingle bwrightsingle bwpadl0 bwwidth50\" colspan=\"1\" rowspan=\"1\"><p class=\"bwcellpmargin\">\nMost Trusted Investment Platform<\/p><\/td><td class=\"bwvertalignb bwsinglebottom bwrightsingle bwpadl0 bwwidth50\" colspan=\"1\" rowspan=\"1\"><p class=\"bwalignc bwcellpmargin\">\n<b>Vanguard<\/b><\/p><\/td><\/tr>\n<tr>\n<td class=\"bwvertalignb bwsinglebottom bwleftsingle bwrightsingle bwpadl0 bwwidth50\" colspan=\"1\" rowspan=\"1\"><p class=\"bwcellpmargin\">\nBest Platform For Range Of Investments<\/p><\/td><td class=\"bwvertalignb bwsinglebottom bwrightsingle bwpadl0 bwwidth50\" colspan=\"1\" rowspan=\"1\"><p class=\"bwalignc bwcellpmargin\">\n<b>Trading 212<\/b><\/p><\/td><\/tr>\n<tr>\n<td class=\"bwvertalignb bwsinglebottom bwleftsingle bwrightsingle bwpadl0 bwwidth50\" colspan=\"1\" rowspan=\"1\"><p class=\"bwcellpmargin\">\nBest Customer Experience<\/p><\/td><td class=\"bwvertalignb bwsinglebottom bwrightsingle bwpadl0 bwwidth50\" colspan=\"1\" rowspan=\"1\"><p class=\"bwalignc bwcellpmargin\">\n<b>Trading 212<\/b><\/p><\/td><\/tr>\n<tr>\n<td class=\"bwvertalignb bwsinglebottom bwleftsingle bwrightsingle bwpadl0 bwwidth50\" colspan=\"1\" rowspan=\"1\"><p class=\"bwcellpmargin\">\nBest Crypto Platform<\/p><\/td><td class=\"bwvertalignb bwsinglebottom bwrightsingle bwpadl0 bwwidth50\" colspan=\"1\" rowspan=\"1\"><p class=\"bwalignc bwcellpmargin\">\n<b>Revolut<\/b><\/p><\/td><\/tr>\n<tr>\n<td class=\"bwvertalignb bwsinglebottom bwleftsingle bwrightsingle bwpadl0 bwwidth50\" colspan=\"1\" rowspan=\"1\"><p class=\"bwcellpmargin\">\nBest ETF Provider<\/p><\/td><td class=\"bwvertalignb bwsinglebottom bwrightsingle bwpadl0 bwwidth50\" colspan=\"1\" rowspan=\"1\"><p class=\"bwalignc bwcellpmargin\">\n<b>Vanguard<\/b><\/p><\/td><\/tr>\n<tr>\n<td class=\"bwvertalignb bwsinglebottom bwleftsingle bwrightsingle bwpadl0 bwwidth50\" colspan=\"1\" rowspan=\"1\"><p class=\"bwcellpmargin\">\nBest Investment Fund<\/p><\/td><td class=\"bwvertalignb bwsinglebottom bwrightsingle bwpadl0 bwwidth50\" colspan=\"1\" rowspan=\"1\"><p class=\"bwalignc bwcellpmargin\">\n<b>Blue Whale Growth Fund<\/b><\/p><\/td><\/tr>\n<tr>\n<td class=\"bwvertalignb bwsinglebottom bwleftsingle bwrightsingle bwpadl0 bwwidth50\" colspan=\"1\" rowspan=\"1\"><p class=\"bwcellpmargin\">\nBest Crypto Investment Product<\/p><\/td><td class=\"bwvertalignb bwsinglebottom bwrightsingle bwpadl0 bwwidth50\" colspan=\"1\" rowspan=\"1\"><p class=\"bwalignc bwcellpmargin\">\n<b>Coinshares ETPs<\/b><\/p><\/td><\/tr>\n<tr>\n<td class=\"bwvertalignb bwsinglebottom bwleftsingle bwrightsingle bwpadl0 bwwidth50\" colspan=\"1\" rowspan=\"1\"><p class=\"bwcellpmargin\">\nBest Managed Portfolio Provider<\/p><\/td><td class=\"bwvertalignb bwsinglebottom bwrightsingle bwpadl0 bwwidth50\" colspan=\"1\" rowspan=\"1\"><p class=\"bwalignc bwcellpmargin\">\n<b>Invest Engine<\/b><\/p><\/td><\/tr>\n<tr>\n<td class=\"bwvertalignb bwsinglebottom bwleftsingle bwrightsingle bwpadl0 bwwidth50\" colspan=\"1\" rowspan=\"1\"><p class=\"bwcellpmargin\">\nBest Banking And Investing App<\/p><\/td><td class=\"bwvertalignb bwsinglebottom bwrightsingle bwpadl0 bwwidth50\" colspan=\"1\" rowspan=\"1\"><p class=\"bwalignc bwcellpmargin\">\n<b>Monzo<\/b><\/p><\/td><\/tr>\n<\/table><p>\n<b>The \u00a350k divide<\/b><\/p><p>\nAmong investors with \u00a350,000 or more available to invest over the next 12 months, a different set of leaders emerged.<\/p><ul class=\"bwlistdisc\">\n<li>\nMost Trusted Platform: AJ Bell<\/li>\n<li>\nBest Range Of Investments: Interactive Investor<\/li>\n<li>\nBest Customer Experience: Hargreaves Lansdown<\/li>\n<li>\nBest ETF Provider: J.P. Morgan Asset Management<\/li>\n<li>\nMost Trusted Investment Product: HSBC Asset Management ETFs<\/li>\n<\/ul><p>\nThe findings suggest higher-value investors evaluate platforms differently, placing greater emphasis on trust, service and investment range.<\/p><p>\n<b>Fraser Munro, Head of Partnerships at Finimize,<\/b> said: \u201cThe retail investor base is not a single, unified audience. Fees remain important, but they are now table stakes. The platforms and products that perform most strongly are those that understand how different investor segments value trust, experience and service, and communicate accordingly.<\/p><p>\n\u201cAt Finimize, we sit at the intersection of those segments, and what this data makes clear is that generic messaging no longer cuts it. The firms pulling ahead invest in relevance.\u201d<\/p><p>\n<b>About Finimize<\/b><\/p><p>\nFinimize is the research partner for modern investors. With over 1 million engaged members, it is one of the largest retail investor communities globally.<\/p><p>\nEach year, more than 70,000 members attend and host Finimize events and its premium product, Finimize Pro, offers deeper research, tools and insight for investors looking to progress with confidence. Through its deep understanding of investor behaviour and needs, Finimize for Business enables more than 350 financial institutions to provide trusted content and insight that drives engagement, revenue and retention.<\/p><p>\n<b>About Finimize Awards \/ Methodology<\/b><\/p><p>\nThe findings are based on results from the Finimize Awards 2026, judged entirely by retail investors across 16 categories. Unlike traditional industry awards judged by expert panels, the Finimize Awards are based entirely on the views of retail investors and offer a clear picture of how people are choosing where to invest and why.<\/p><p>\nThe rankings were derived using a weighted scoring methodology designed to reduce bias from small sample sizes and stress-tested across investor age, wealth and experience cohorts. The findings are based on responses from 1,106 retail investors between Feb-April 2026.<\/p><br\/> <b>Contacts<\/b> <br\/><p>\n<b>Press Contact<\/b><br\/>Nicole Green <a  href=\"mailto:nicole@fortuneandgreen.co.uk\" rel=\"nofollow\" shape=\"rect\">nicole@fortuneandgreen.co.uk<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Finimize reveals the best platforms and products as voted for by UK retail investors<\/p>\n<p>Fragmentation: Platform rankings vary significantly by wealth and investing experience, challenging the idea of an \u201caverage\u201d retail investor<\/p>\n<p>The \u00a350k divide: Higher&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22921","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/22921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22921"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/22921\/revisions"}],"predecessor-version":[{"id":22922,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/22921\/revisions\/22922"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}