{"id":23095,"date":"2026-06-18T18:10:00","date_gmt":"2026-06-18T16:10:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=39488144809484c750330ab22de8e990"},"modified":"2026-06-18T18:10:00","modified_gmt":"2026-06-18T16:10:00","slug":"watch-sea-beauty-ceo-courtney-adeleye-named-official-beauty-advisor-for-curlfest-2026","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=23095","title":{"rendered":"Watch & Sea Beauty CEO Courtney Adeleye Named Official Beauty Advisor for CURLFEST\u00ae 2026"},"content":{"rendered":"

\nWatch & Sea Beauty CEO Returns to the Cultural Stage That Helped Shape a Generation of Black Beauty Entrepreneurs<\/p><\/a><\/a>

NEW YORK--(BUSINESS WIRE)--#CURLFEST<\/a>--Courtney Adeleye<\/a>, entrepreneur and CEO of Watch & Sea Beauty<\/a>, has been named the Official Beauty Advisor for CURLFEST\u00ae 2026<\/a>, marking a full-circle moment for one of the beauty industry\u2019s most influential founders.<\/p>

\nNearly a decade ago, Adeleye attended CURLFEST\u00ae as CEO of The Mane Choice, the haircare brand she scaled to more than $100 million in sales within six years. Standing on the festival lawn with her two young daughters beside her, she witnessed thousands of women proudly celebrating textured hair, beauty, and identity in a way that left a lasting impact on her personally and professionally.<\/p>

\nNow, Adeleye returns to the festival in an official leadership role alongside her daughters, now teenagers, as she continues building the marine-inspired beauty brand that launched in Target in 2025 and has rapidly expanded into more than 3,500 retail locations nationwide, including CVS, Walmart, H-E-B, and Meijer.<\/p>

\n\u201cI remember standing on that lawn and realizing how powerful it was to see so many women embracing themselves unapologetically,\u201d said Adeleye. \u201cNow my daughters are old enough to truly understand what that representation means. I want them to see founders, executives, creators, and brands built by people who look like them. Those moments shape confidence, identity, and possibility.\u201d<\/i><\/p>

\nAs Official Beauty Advisor, Adeleye will support brand partnerships, founder engagement, beauty programming, and community initiatives surrounding CURLFEST\u00ae 2026. Watch & Sea Beauty will also participate as part of the festival experience.<\/p>

\n\u201cRepresentation isn\u2019t a moment. It\u2019s seeing founders, executives, creators, and brands built by people who look like you.\u201d\n<\/i>\u2014 Courtney Adeleye, CEO, Watch & Sea Beauty<\/b><\/p>

\nThe Curly Girl Collective founded CURLFEST\u00ae in 2014 as the world\u2019s largest natural hair festival \u2014 a cultural celebration centered around textured hair, beauty, self-expression, and community.<\/p>

\nOver the past decade, CURLFEST\u00ae has evolved into one of the most recognized beauty festivals in the world, generating more than 8.4 billion media impressions and attracting attendees from more than 40 countries annually.<\/p>

\n\u201cWhat the Curly Girl Collective team built goes far beyond a festival,\u201d Adeleye added. \u201cThey created a cultural institution and a space where Black beauty is centered, celebrated, and normalized on a global level.\u201d<\/i><\/p>

\nCURLFEST\u00ae 2026 will take place Saturday, July 25, 2026<\/b>, at Randall\u2019s Island Park in New York City.<\/p>

\nFor tickets, brand partnerships, and event information, visit CURLFEST.com<\/a>.<\/p>

\nAbout Watch & Sea Beauty<\/b><\/p>

\nWatch & Sea Beauty is a modern beauty brand founded by Courtney Adeleye and inspired by the power of marine-based ingredients. The brand formulates products designed to support confident, expressive beauty routines while delivering accessible luxury across mass retail. Watch & Sea Beauty products are available nationwide at Target, Walmart, CVS, H-E-B, and Meijer.<\/p>

\nAbout CURLFEST\u00ae<\/b><\/p>

\nCURLFEST\u00ae is the world\u2019s largest natural hair festival, founded in 2014 by Simone Mair, Charisse Higgins, and Melody Henderson of Curly Girl Collective \u2014 a minority women-owned company dedicated to celebrating textured hair, beauty, culture, and community. Over the past decade, CURLFEST\u00ae has grown into a global cultural institution, generating more than 8.4 billion media impressions and welcoming attendees from more than 40 countries annually. Through experiences, storytelling, and connection, CURLFEST\u00ae remains the definitive space where Black beauty is centered, celebrated, and normalized on a world stage.<\/p> Contacts<\/b>

\nMedia Contacts<\/b>\nTiffany Tieuel<\/b>Managing Director\nTiffany@WatchAndSeaBeauty.com<\/a>\nCharisse Higgins<\/b>Co-Founder, Curly Girl Collective \/ CURLFEST\u00ae\ncharisse@curlygirlcollective.com<\/a>\nFollow Courtney Adeleye<\/b>Instagram: @courtneyadeleye<\/a>Follow Watch & Sea Beauty<\/b>Instagram: @watchandseabeauty\nFollow CURLFEST\u00ae<\/b>Instagram: @curlygirlcollective<\/p>","protected":false},"excerpt":{"rendered":"

Watch & Sea Beauty CEO Returns to the Cultural Stage That Helped Shape a Generation of Black Beauty EntrepreneursNEW YORK–(BUSINESS WIRE)–#CURLFEST–Courtney Adeleye, entrepreneur and CEO of Watch & Sea Beauty, has been named the Official Be…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23095","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/23095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23095"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/23095\/revisions"}],"predecessor-version":[{"id":23096,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/23095\/revisions\/23096"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}