{"id":23103,"date":"2026-06-18T18:07:00","date_gmt":"2026-06-18T16:07:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=1f2687f1a78a03b8561dbb990505eef5"},"modified":"2026-06-18T18:07:00","modified_gmt":"2026-06-18T16:07:00","slug":"iridio-redefines-transparency-with-ai-powered-connected-tv-channel-identification","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=23103","title":{"rendered":"Iridio Redefines Transparency with AI-Powered Connected TV Channel Identification"},"content":{"rendered":"<ul class=\"bwlistdisc\">\n<li>\nProprietary AI engine delivers up to 94% identification of streaming channels and content labeling, while rejecting inefficient bids to ensure less fraud and higher quality placement, without sacrificing scale.<\/li>\n<li>\nAI maps billions of fragmented bid signals to over 200 validated channels and 88 unique contextual genres.<\/li>\n<li>\nBrands can prioritize specific genres via contextual targeting to drive relevance without the premium fees typically associated with direct buys.<\/li>\n<\/ul><p>CHICAGO--(BUSINESS WIRE)--<a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Firidio.rrd.com%2F&amp;esheet=54555808&amp;newsitemid=20260618388062&amp;lan=en-US&amp;anchor=Iridio&amp;index=1&amp;md5=c59f7765f4cd50ed2a2f18491f0c3c23\" rel=\"nofollow\" shape=\"rect\">Iridio<\/a> has enhanced its Connected TV (CTV) digital solution, debuting a custom-built AI-powered channel identification engine that brings transparency, accuracy and performance to streaming media. RRD\u2019s proprietary technology maps billions of fragmented bid signals to more than 200 validated channels and 88 contextual genres, enabling genre or channel identification for up to 94% of impressions served. The solution also rejects inefficient bids, reduces fraud and improves placement quality without sacrificing scale.<\/p><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20260618388062\/en\/2833884\/5\/RRD_CTV_Infographic.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20260618388062\/en\/2833884\/22\/RRD_CTV_Infographic.jpg\" \/><\/a><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20260618388062\/en\/2833884\/5\/RRD_CTV_Infographic.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20260618388062\/en\/2833884\/21\/RRD_CTV_Infographic.jpg\" \/><\/a><p>\nAs CTV ad spend continues to increase, the industry has reached a tipping point. Despite the platform\u2019s growth, a majority of marketers remain plagued by a lack of transparency, frequently struggling to justify their investments without clear insight into where their ads are actually running.<\/p><p>\nTraditional programmatic CTV often obscures specific show and channel data. Iridio\u2019s technology utilizes a sophisticated three-step content classification pipeline \u2013 combining multiple LLM passes together with manually-curated verification rules \u2013 to ingest and normalize app store information, network signals and content data, transforming them into standardized, high-confidence reporting for advertisers.<\/p><p>\n<b>Precision engineering and AI logic<\/b><\/p><p>\nAt the core of Iridio\u2019s CTV offering is its Channel Identification. By processing over 44 billion CTV bid stream signals per day, Iridio\u2019s AI confidently labels impressions with high accuracy. This precision allows Iridio to offer a level of granular detail usually reserved for higher-cost direct deals, but with the scale of the open web.<\/p><p>\nCentral to Iridio\u2019s AI is its contextual solution, which is built in-house and fully customizable. It allows clients to define specific focus genres to match brand identity. Iridio combines granular customization with non-skippable, quality inventory across all major streaming devices and apps culminating in delivery of precision targeting at the scale of 130 million households.<\/p><p>\nUnlike the industry standard to charge a premium for contextual layers, Iridio provides this capability at no additional cost, allowing brands to prioritize 88 proprietary genres and 1,300 interest categories to drive deeper viewer relevance and reduce ad fatigue. Ultimately, Iridio\u2019s optimization capabilities and contextual targeting solution provide that premium relevance at programmatic scale and cost.<\/p><p>\n<b>Protecting value over volume<\/b><\/p><p>\nIridio\u2019s technology prioritizes value over volume, effectively rejecting inefficient bids that fail to meet strict verification standards. Iridio ensures that every impression is served alongside premium, verified inventory by avoiding irregular or unverified sellers.<\/p><p>\n\u201cFor too long, CTV has been a black box for brands, where they pay premium prices for inventory without knowing exactly what content their ads are supporting,\u201d said Paul Mandeville, Iridio Chief Product Officer. \u201cBy applying our proven technologies to solve the channel identification crisis, we\u2019re providing data along with the certainty that marketers demand. We\u2019re moving beyond mere impressions to true contextual intelligence, allowing our clients to see the full picture of their media buy while maintaining the ability to customize reach.\u201d<\/p><p>\n<b>The roadmap to sales lift<\/b><\/p><p>\nWhile current reporting provides unprecedented visibility into genre and app-level performance, Iridio\u2019s engineering roadmap is focused on new tailored CTV tiers. A tiered approach allows advertisers to select the level of precision that best fits their objectives, ranging from geo-based targeting designed to maximize verified reach across 130 million households to tiers that run exclusively against inventory that\u2019s 100% identifiable by channel and genre. By matching specific inventory priorities and optimizations to unique brand identities, Iridio ensures that every campaign \u2013 whether focused on broad expansion or surgical contextual placement \u2013 is built on a foundation of verified, high-quality content.<\/p><p>\nTo learn more about Iridio\u2019s CTV solutions, visit <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fgo.iridio.com%2Fconnected-tv&amp;esheet=54555808&amp;newsitemid=20260618388062&amp;lan=en-US&amp;anchor=https%3A%2F%2Fgo.iridio.com%2Fconnected-tv&amp;index=2&amp;md5=9df37aae431ed3f8a5e5f3ec3ed5d6e4\" rel=\"nofollow\" shape=\"rect\">https:\/\/go.iridio.com\/connected-tv<\/a>.<\/p><br\/> <b>Contacts<\/b> <br\/><p>\n<a  href=\"mailto:media.info@rrd.com\" rel=\"nofollow\" shape=\"rect\">media.info@rrd.com<\/a><br\/>312.326.7168<\/p>","protected":false},"excerpt":{"rendered":"<p>Proprietary AI engine delivers up to 94% identification of streaming channels and content labeling, while rejecting inefficient bids to ensure less fraud and higher quality placement, without sacrificing scale.<\/p>\n<p>AI maps billions of fragmented bid sig&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23103","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/23103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23103"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/23103\/revisions"}],"predecessor-version":[{"id":23104,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/23103\/revisions\/23104"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}