{"id":23179,"date":"2026-06-18T20:00:00","date_gmt":"2026-06-18T18:00:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=03cf58abca99464005dd15011bc9b276"},"modified":"2026-06-18T20:00:00","modified_gmt":"2026-06-18T18:00:00","slug":"canadian-marketing-association-reveals-reimagined-brand-identity-in-anticipation-of-the-organizations-60th-anniversary","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=23179","title":{"rendered":"Canadian Marketing Association Reveals Reimagined Brand Identity, in Anticipation of the Organization\u2019s 60th Anniversary"},"content":{"rendered":"

\nDrawing inspiration from 1967 modernism, the new identity honours the CMA\u2019s heritage while reflecting the organization\u2019s continued evolution<\/i><\/p><\/a><\/a><\/a><\/a>

TORONTO--(BUSINESS WIRE)--The Canadian Marketing Association (CMA) unveiled its refreshed brand identity, drawing creative inspiration from 1967 modernism, the year the association was founded. The rebrand comes in anticipation of the CMA\u2019s 60th anniversary, a milestone that marks the organization\u2019s journey and highlights its role as the collective voice representing marketers across Canada.<\/p>

\nMore than a visual refresh, the new identity reflects where the CMA is already heading. The organization has long evolved alongside the industry it serves, and the refreshed visual identity reflects its clear sense of purpose and forward-looking direction.<\/p>

\n\u201cMarketing is a profession that rewards thinking outside the box, yet the CMA logo spent years inside one,\u201d said Barry Alexander, chief marketing and diversity officer at the CMA. \u201cThis is a brand that reflects a transformed CMA and better represents the role we play in bringing Canada's marketing community together as we look toward the future.\u201d<\/p>

\nA visual identity inspired by Canada\u2019s past and built for its future<\/b><\/p>

\nBeyond marking the CMA\u2019s founding year, 1967 reflects a pivotal year in Canadian history, representing a period of transformation and optimism in Canada and the new identity draws on the spirit of that progress, encouraging the CMA to challenge conventions and its own point of view in a way that shapes the broader marketing conversation.<\/p>

\nLeaning heavily into the brand\u2019s existing red and white palette, the refreshed brand balances the association\u2019s heritage with its future ambitions. The new logo is constructed using three chevrons, each representing a core strategic pillar: community, influence and standards. Together, the chevrons form a stylized maple leaf, with \u201cM\u201d at the core, positioning the CMA as a point of convergence for Canada\u2019s marketing community.<\/p>

\nBringing the new brand to life<\/b><\/p>

\nIn partnership with LG2, the rebrand encompasses logo development, a visual identity platform design, a new visual approach for the CMA Awards, the development of new awards trophies, and a brand identity rollout across corporate assets, social media, event collateral, email design and digital design.<\/p>

\nThe following is a shortlist of those who helped execute and roll out the rebrand:<\/p>

\nLG2 team:<\/p>