{"id":23429,"date":"2026-06-19T02:09:00","date_gmt":"2026-06-19T00:09:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=9f0db4ac5b6b9aa367b852b71072d188"},"modified":"2026-06-19T02:09:00","modified_gmt":"2026-06-19T00:09:00","slug":"ldc-releases-2025-ldc-u-s-latinos-in-media-report-and-strategic-roadmap-revealing-growth-gap-and-billions-in-untapped-revenue","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=23429","title":{"rendered":"LDC Releases 2025 LDC U.S. Latinos in Media Report\u2122 and Strategic Roadmap Revealing Growth Gap and Billions in Untapped Revenue"},"content":{"rendered":"<ul class=\"bwlistdisc\">\n<li>\n<b>A Roadmap for Growth: <\/b>The report outlines actionable recommendations spanning greenlight decisions, advertising investments, and executive accountability.<\/li>\n<li>\n<b>The Box Office Engine:<\/b> U.S. Latinos drive 30% to 40% of opening weekend and early-run audiences for multiple top 10 English-language titles yet made up just 8.2% of main-cast roles in 2025\u2019s Top 100 films.<\/li>\n<li>\n<b>Behind-the-Camera Declines:<\/b> Latino representation behind the camera continues to erode, with streaming film directors falling to 4.7% and screenwriters to just 1.5%.<\/li>\n<li>\n<b>The Power of the Majority:<\/b> Mexican-origin Americans represent roughly 60% of the U.S. Latino population and 11% of all Americans yet remain largely invisible across English-language entertainment.<\/li>\n<li>\n<b>Massive Financial Upside:<\/b> Closing the Latino representation gap could unlock $12 billion to $18 billion in annual revenue for the entertainment industry.<\/li>\n<\/ul><p>\n\u00a0<\/p><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20260618271720\/en\/2835330\/5\/Screenshot_2026-06-11_at_10.41.34%E2%80%AFAM.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20260618271720\/en\/2835330\/22\/Screenshot_2026-06-11_at_10.41.34%E2%80%AFAM.jpg\" \/><\/a><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20260618271720\/en\/2835330\/5\/Screenshot_2026-06-11_at_10.41.34%E2%80%AFAM.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20260618271720\/en\/2835330\/21\/Screenshot_2026-06-11_at_10.41.34%E2%80%AFAM.jpg\" \/><\/a><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20260618271720\/en\/2835324\/5\/LDC_Logo_White_Background.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20260618271720\/en\/2835324\/22\/LDC_Logo_White_Background.jpg\" \/><\/a><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20260618271720\/en\/2835324\/5\/LDC_Logo_White_Background.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20260618271720\/en\/2835324\/21\/LDC_Logo_White_Background.jpg\" \/><\/a><p>LOS ANGELES--(BUSINESS WIRE)--<a href=\"https:\/\/twitter.com\/hashtag\/elevatelatinos?src=hash\" >#elevatelatinos<\/a>--The Latino Donor Collaborative (LDC) today released its <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Flatinodonorcollaborative.org%2Freports%2F2025-ldc-u-s-latinos-in-media-report2025-full-year-update%2F&amp;esheet=54556949&amp;newsitemid=20260618271720&amp;lan=en-US&amp;anchor=2025+LDC+U.S.+Latinos+in+Media+Report%26%238482%3B%3A+Full+Year+Update&amp;index=1&amp;md5=58f1622f0f3e4894461ee88aaf29b017\" rel=\"nofollow\" shape=\"rect\">2025 LDC U.S. Latinos in Media Report\u2122: Full Year Update<\/a> and the <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Flatinodonorcollaborative.org%2Freports%2F2026-ldc-strategic-roadmap-for-the-entertainment-industry2025%2F&amp;esheet=54556949&amp;newsitemid=20260618271720&amp;lan=en-US&amp;anchor=2026+LDC+Strategic+Roadmap+for+the+Entertainment+Industry%26%238482%3B&amp;index=2&amp;md5=29e4172d563c4bea80dc090d354dcdc8\" rel=\"nofollow\" shape=\"rect\">2026 LDC Strategic Roadmap for the Entertainment Industry\u2122<\/a>. The data highlights a widening chasm between where Latinos consume English-language content and how they are represented on and off screen in the industry. The analysis connects audience behavior directly to company-level financial performance, providing entertainment executives with clear, actionable strategies to capture unrealized revenue.<\/p><p>\n\u201cIn an era defined by hyper-consolidation and fierce competition for viewership, ignoring the most dominant growth driver in the American consumer economy isn't just an oversight; it\u2019s a fiduciary risk,\u201d said Ana Valdez, President &amp; CEO of the Latino Donor Collaborative. \"Our data proves that Latino inclusion is not a diversity initiative; it is a growth strategy. The U.S Latino English language audience is already there. The revenue is already there. The companies that align their content and leadership with that reality will be the ones that win the next decade of media.\"<\/p><p>\n<b>The 2025 LDC U.S. Latinos in Media Report\u2122 Full-Year Update underscores that Latinos:<\/b><\/p><ul class=\"bwlistcircle\">\n<li>\nSpend 55.8% of their total TV time on streaming compared to 47.3% for the total U.S. population.<\/li>\n<li>\nSpend 19.1% of their total TV time on YouTube (42% higher than the national average), largely because legacy media has failed to represent them. Consequently, they are 35% more likely to be cord-cutters than the national average.<\/li>\n<li>\nOver-index heavily in live sports and appointment viewing, making up 53% of Copa Am\u00e9rica final viewers, 40% of UEFA audiences, and driving a 354% increase in Latino viewership for the NCAA Women\u2019s Championship since 2021.<\/li>\n<li>\nSpend more time on ad-supported streaming than the total population, with 64% reporting paying closer attention to ads that portray them accurately.<\/li>\n<\/ul><p>\nA stark combination of structural complacency and historic market consolidation has made Latino parity a financial necessity for the entertainment industry. Studios currently capture only a fraction of potential Latino revenue, leaving up to $500 million in lost growth on the table annually per slate (10 films). With major industry consolidation, highlighted by Paramount-Skydance\u2019s landmark $110 billion agreement to acquire Warner Bros. Discovery, a massive share of premium IP, live rights, and ad inventory will likely sit in fewer hands, magnifying the economic urgency for real structural change.<\/p><p>\n<b>Key Strategic Recommendations from the 2026 LDC Strategic Roadmap for the Entertainment Industry\u2122<\/b><\/p><ul class=\"bwlistcircle\">\n<li>\nTie Inclusion to Compensation: Institutionalize accountability by linking executive KPIs directly to measurable Latino growth metrics, including streaming engagement hours and opening weekend turnout.<\/li>\n<li>\nFix Tracking Metrics: Overhaul internal dashboards to accurately track and value Latino consumer behavior.<\/li>\n<li>\nEmpower Latino Creative Leadership: Move past temporary initiatives by greenlighting multi-picture deals with Latino creators and placing Latino executives in senior, permanent positions with authority.<\/li>\n<\/ul><p>\nThe data proves the audience is already there; the 2026 Strategic Roadmap simply gives the entertainment industry the long-overdue blueprint to finally meet them.<\/p><p>\n<b>About Latino Donor Collaborative<\/b><\/p><p>\nThe Latino Donor Collaborative (LDC) is an independently funded 501(c)(3) nonprofit organization and think tank. The LDC has consistently provided economic and business data through meticulous research and fact-based insights. Its reports have become essential tools for U.S. resource allocators, highlighting the growing opportunities presented by the myriad contributions of U.S. Latinos across the social spectrum. Learn more at <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.latinodonorcollaborative.org&amp;esheet=54556949&amp;newsitemid=20260618271720&amp;lan=en-US&amp;anchor=www.latinodonorcollaborative.org&amp;index=3&amp;md5=600e74c2735d35b842c910d878e9fe1f\" rel=\"nofollow\" shape=\"rect\">www.latinodonorcollaborative.org<\/a><\/p><br\/> <b>Contacts<\/b> <br\/><p>\n<b>Media Contact:<\/b><br\/>Brittany Tuft\n<br\/>The Pollack Group\n<br\/><a  href=\"mailto:LDC@pollackgroup.com\" rel=\"nofollow\" shape=\"rect\">LDC@pollackgroup.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A Roadmap for Growth: The report outlines actionable recommendations spanning greenlight decisions, advertising investments, and executive accountability.<\/p>\n<p>The Box Office Engine: U.S. Latinos drive 30% to 40% of opening weekend and early-run audience&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23429","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/23429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23429"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/23429\/revisions"}],"predecessor-version":[{"id":23430,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/23429\/revisions\/23430"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}