{"id":24137,"date":"2026-06-22T17:02:00","date_gmt":"2026-06-22T15:02:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=9c6d45871d1ff445897a147ffa1f778f"},"modified":"2026-06-22T17:02:00","modified_gmt":"2026-06-22T15:02:00","slug":"dove-launches-thegameisours-championing-the-joy-of-girls-in-sports-at-the-fifa-world-cup-2026","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=24137","title":{"rendered":"Dove Launches #TheGameIsOurs, Championing the Joy of Girls in Sports at the FIFA World Cup 2026\u2122"},"content":{"rendered":"

\nCanadian soccer stars Olivia Smith and Desiree Scott team up with Dove to amplify the joy, confidence and sense of belonging that empower girls to stay in the game<\/i><\/p>

TORONTO--(BUSINESS WIRE)--As an Official Sponsor of the FIFA World Cup 2026\u2122, Dove is using one of the world\u2019s biggest sporting moments to spotlight the often-unseen pressures girls face in sport. With research finding that 1 in 2 girls who quit sports have been criticized for their body type<\/b>, Dove is launching #TheGameIsOurs <\/i>to celebrate the confidence, connection and joy that help girls stay in the game they love.<\/p><\/a><\/a><\/a><\/a>

\nTo bring this message to life, Dove is amplifying the voices of Canadian athletes who know firsthand what it takes to overcome body criticism: Olivia Smith<\/b><\/a>, rising soccer star and forward for Arsenal W.F.C. and the Canadian women\u2019s national team, and Desiree Scott<\/b><\/a>, Olympic gold medalist and one of Canada\u2019s most celebrated soccer veterans. Together, they are sharing their experiences to help girls feel more confident and supported, so they keep playing the game they love.<\/p>

\nFor Smith, the joy of playing has remained constant, despite experiencing moments of uncertainty early in her career.<\/p>

\n\u201cWhen I was younger, there were times when comments or situations made me question if I belonged on the field. When you're young and still building self-confidence, that can be hard to navigate,\u201d said Olivia Smith, forward for Canada\u2019s Women's National Team. \u201cBut I've always come back to why I love the game - the joy of playing, the competition, the friendships and the feeling of being part of a team. I want girls to know that no matter their body type, background or circumstances, they belong in sport.\u201d<\/p>

\nSimilarly, Scott shared how body shaming and comments like \u201cyou have tree trunks for legs,\u201d threatened to cast a shadow over her accomplishments. Today, she sees those same thighs and her strong, powerful body as a source of pride and a key part of the player she became.<\/p>

\n\u201cSport has given me some of the greatest moments of my life, but I've also experienced criticism and body shaming along the way,\u201d said Desiree Scott, retired soccer veteran. \u201cThat's why I'm proud to partner with Dove to help girls stay in the game - every girl deserves to experience the joy of sport without being judged for how she looks.\u201d<\/p>

\nResearch shows that when girls experience appearance-based judgment in sport, they are less likely to stay and can miss out on the confidence, connection and sense of belonging it builds. To help address this, Dove launched the first-of-its-kind Dove Body Confident Sport Program<\/b><\/a> in 2023, equipping coaches, parents and mentors with tools to create more positive and inclusive sport environments that keep girls playing the sports they love.<\/p>

\nThrough #TheGameIsOurs<\/i>, Dove is spotlighting the everyday moments that prove girls\u2019 joy is louder - from pre-game rituals and sideline support to the encouragement of their communities. The initiative reinforces that when girls feel supported and included in sport, they are more likely to participate, speak up and stay engaged \u2014 focusing on what their bodies can achieve, not how they look.<\/p>

\n\u201cMy three daughters and I can\u2019t wait to watch the World Cup, and I know how much the game means to millions of girls worldwide. That\u2019s why Dove is giving them a platform, not to teach them to love football \u2013 they already do \u2013 but to feel heard, seen and confident enough to keep playing sports they love and inspire other girls too,\u201d said Marcela Melero, Chief Growth Officer, Dove Personal Care North America & Dove Masterbrand.<\/p>

\nThe Dove Body Confident Sport Program<\/b><\/a> is a free, research-backed set of coaching tools designed to help girls ages 11\u201317 build body confidence and stay in the game. Download it HERE<\/b><\/a> to help create more supportive sports environments for girls.<\/p>

\nCanadians can also discover the Dove x FIFA World Cup 2026\u2122 Limited Edition Amberwood & Sage Oil collection in a deodorant spray, body wash and beauty bar at all major retailers nationwide, including Walmart, Costco, Loblaws and Shoppers Drug Mart.<\/b><\/p>

\n#TheGameIsOurs #KeepHerConfident<\/i><\/b><\/p>

\n*About the Research:<\/b><\/p>

\nDove commissioned this survey to expose the reality of girls' experience in sports and the impact it has on their confidence, as well as the drivers behind girls dropping out and potential solutions. We asked 4,917 children of different ages, ethnicities and socio-economic backgrounds in Brazil, Canada, Germany, Italy, Japan, the UK, and US to take part in a 15-minute online survey. The study included 3,506 girls aged between 9-17 years old (approximately 500 from each country) and 1,391 boys aged 9-17 years old (approximately 200 from each country) who had the consent of a parent or legal guardian to take part.<\/p>

\nAbout Dove:<\/b><\/p>

\nDove started its life in 1957 in the US, with the launch of the Beauty Bar, with its patented blend of mild cleansers and \u00bc moisturizing cream. Dove heritage is based on moisturization, and it is proof not promises that enabled Dove to grow from a Beauty Bar into one of the world's most beloved beauty brands.<\/p>

\nWomen have always been our inspiration and since the beginning, we have been wholly committed to providing superior care to all women and to championing real beauty in our advertising. Dove believes that beauty is for everyone. That beauty should be a source of confidence and not anxiety. Dove's mission is to inspire women everywhere to develop a positive relationship with the way they look and realize their personal potential for beauty.<\/p>

\nFor more than 65 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. With the 'Dove Real Beauty Pledge,' Dove vows to:<\/p>