![](\"https:\/\/mms.businesswire.com\/media\/20260622503273\/en\/2836114\/4\/Ketch_copy.jpg\")
<\/a><\/a>\nNow in its fifth year, Snowflake\u2019s Modern Marketing Data Stack report reflects a major shift in how marketing organizations operate\u2014from fragmented tools toward AI-driven, agentic systems built on governed data foundations. This edition draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories, highlighting how organizations are bringing industry-leading applications directly to their data to drive faster execution and proven business outcomes across the marketing lifecycle, while addressing the growing demands of data gravity, privacy and trust.<\/p>
\n\"Permissioned data is the foundation every AI initiative is built on. With 3,500 customers and 68 billion consent transactions a month, Ketch delivers permissioned data at a proven scale,\u201d said Tom Chavez, Co-founder and CEO of Ketch. \"Our integration with Snowflake gives marketing teams a direct path to first-party data that's compliant, connected, and ready to activate.\"<\/p>
\nWith a pre-built integration into Snowflake, Ketch embeds data privacy controls directly into the modern data stack. From capturing visitor privacy choices to enforcing consent signals across the business: Ketch provides the infrastructure, applications, and APIs to enable a compliant, connected data strategy.<\/p>
\nAs AI raises the stakes for data quality and trust, marketing teams need systems that keep consent, preferences, and activation synchronized, connecting permissioned, first-party data directly to the platforms where growth happens.<\/p>
\n\"The modern marketing data stack only delivers on its promise when the data powering it is permissioned and trusted,\u201d said Denise Persson, Chief Marketing Officer at Snowflake. \u201cKetch has proven, at scale, that privacy and performance aren't in tension\u2014they're the same outcome. For our joint customers, Ketch's native integration with Snowflake means consent and preferences are enforced where the data lives, enabling AI-driven activation with confidence.\"<\/p>
\nLearn more about The Modern Marketing Data Stack here<\/a>.<\/p> \nAbout Ketch<\/b><\/p> \nKetch is the AI Privacy Company. Ketch permissioning infrastructure helps businesses collect and use people\u2019s data responsibly: respecting consent and preferences, meeting privacy requirements, and ensuring all data is AI-ready. Brands around the world use Ketch to reduce risk, enable data-driven growth, and build trust with customers. Learn more at ketch.com<\/a>.<\/p>