\nNew identity reflects expanded capabilities and a deepened commitment to helping customers grow<\/i><\/p>
BOLINGBROOK, Ill.--(BUSINESS WIRE)--S&S Activewear, a leading technology-enabled distributor of apparel and accessories in North America, today announced its rebrand to S&S, reflecting the company's evolution into a growth partner that helps customers succeed through a powerful combination of products, technology, service and business solutions.<\/p>
\nS&S introduced its new brand identity, featuring an updated logo and the tagline, \u201cTake Your Vision Further,\u201d<\/a> to customers, supplier partners and industry leaders at its annual Growth Summit conference last week. Customers will see the new S&S brand continue to roll out in phases across its website, marketing communications, events, facilities and customer-facing materials over the coming months.<\/p> \n\u201cThis rebrand marks an important milestone for S&S,\u201d said Frank Myers, Chief Executive Officer of S&S. \u201cOver the years, we\u2019ve built a business defined by exceptional service, operational excellence and a relentless focus on our customers. As the industry continues to evolve, we\u2019re investing in the people, technology and capabilities that help our customers grow. Our new brand celebrates how far we\u2019ve come and reinforces our commitment to what\u2019s next.\u201d<\/p> \nOver the past several years, S&S has made significant investments to help customers operate more efficiently, serve more markets and accelerate growth. The company invested more than $200 million in distribution automation technology, helping it achieve a 99.9% order accuracy rate while providing one- and two-day shipping to 99% of the United States and Canada. S&S has also expanded its focus on customer experience, sales support, and value-added solutions that help customers work smarter and run more profitably.<\/p> \nAt the same time, S&S has continued to evolve its product portfolio to create new opportunities for customers. Through investments in emerging categories and sought-after brands, the company is helping customers reach new audiences and respond to changing consumer demand. Recent additions, including Legends<\/a>, an expanded relationship with adidas and the upcoming launch of Ariat<\/a> in 2027, reflect S&S\u2019s commitment to delivering the brands and product categories customers are increasingly seeking.<\/p> \nSpeaking to customers and partners at Growth Summit, S&S Chief Commercial Officer Toby Whitmoyer said, \u201cGrowth is harder to find today than it was a few years ago. Customer expectations are higher, demand shifts faster and speed matters more than ever. We believe the businesses that succeed will be the ones that continue to adapt, and we\u2019re committed to evolving alongside our customers and helping them stay ahead of what\u2019s next.\u201d<\/p> \nS&S based the rebrand on extensive customer feedback, market research and collaboration across the organization to align its brand more closely with the value it delivers across the branded merchandise industry. As part of the evolution, the company retired \u201cActivewear\u201d from its name to reflect the broader range of products, services and solutions it provides today.<\/p> \n\u201cThere was no better place to introduce this next chapter than at Growth Summit, surrounded by the customers and partners who\u2019ve helped shape our journey,\u201d Myers said. \u201cWhat we introduced isn\u2019t a new company. The values that have defined S&S \u2013 service, reliability, partnership and commitment to our customers \u2013 remain unchanged. This rebrand reflects who we are today and reinforces our commitment to helping our customers grow in the years ahead.\u201d<\/p> \nAbout S&S: <\/b>Founded in 1988 and headquartered in Bolingbrook, Illinois, S&S is a leading tech-forward distributor of apparel and accessories, helping customers grow through a powerful combination of products, technology, service and business solutions. With more than 80 brands and an expansive distribution network, S&S empowers businesses across North America with the scale, expertise and reliability they need to succeed.<\/p>