{"id":25803,"date":"2026-06-24T21:00:00","date_gmt":"2026-06-24T19:00:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=8c5d13e2ac5b96a0615c374e0d2af4a1"},"modified":"2026-06-24T21:00:00","modified_gmt":"2026-06-24T19:00:00","slug":"parafin-launches-spend-a-business-credit-card-purpose-built-for-small-businesses-that-platforms-can-deploy-in-weeks","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=25803","title":{"rendered":"Parafin Launches Spend, a Business Credit Card Purpose-Built for Small Businesses That Platforms Can Deploy in Weeks"},"content":{"rendered":"<p class=\"bwalignc\">\nBuilt on infrastructure from Column and Visa, launching with 360 Payments and Nav<\/p><p>SAN FRANCISCO--(BUSINESS WIRE)--Today <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.parafin.com%2F&amp;esheet=54559250&amp;newsitemid=20260623726582&amp;lan=en-US&amp;anchor=Parafin&amp;index=1&amp;md5=87f88b5ef8e8abe4ac5f5aeb446adb95\" rel=\"nofollow\" shape=\"rect\">Parafin<\/a>, a financial infrastructure company that provides platforms with embedded financial products for their small businesses, announced the launch of the <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.parafin.com%2Fproducts%2Fspend&amp;esheet=54559250&amp;newsitemid=20260623726582&amp;lan=en-US&amp;anchor=Spend+Card&amp;index=2&amp;md5=2498465fa658cd5be103584fcb9764fd\" rel=\"nofollow\" shape=\"rect\">Spend Card<\/a><sup>1<\/sup>, a fully managed business credit card program that small businesses want and platforms can offer without directly partnering with or becoming a bank. The launch expands Parafin\u2019s embedded financing product suite, which already powers financial products for over 50,000 small businesses across leading platforms. <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2F360payments.com%2F&amp;esheet=54559250&amp;newsitemid=20260623726582&amp;lan=en-US&amp;anchor=360+Payments&amp;index=3&amp;md5=254450a9f95d55363d32d3fa15157301\" rel=\"nofollow\" shape=\"rect\">360 Payments<\/a>, an integrated payments provider, is already live, and Nav, one of the largest financial hubs for small businesses, is launching soon, with additional leaders in the small business ecosystem to be announced.<\/p><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20260623726582\/en\/2838277\/5\/Parafin_logo_-_black_large_%282%29.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20260623726582\/en\/2838277\/22\/Parafin_logo_-_black_large_%282%29.jpg\" \/><\/a><br\/><a href=\"https:\/\/mms.businesswire.com\/media\/20260623726582\/en\/2838277\/5\/Parafin_logo_-_black_large_%282%29.jpg\"><img src=\"https:\/\/mms.businesswire.com\/media\/20260623726582\/en\/2838277\/21\/Parafin_logo_-_black_large_%282%29.jpg\" \/><\/a><p>\nSmall businesses depend on credit every day to manage cash flow. They often experience constraints due to buying inventory in advance, experiencing slow sales after the holidays, and many other factors. Yet traditional business credit cards rely on personal credit checks, rigid underwriting, and compounding interest, often forcing owners to rely on personal cards and take on personal financial risk just to run their business.<\/p><p>\nThe Spend Card<sup>1<\/sup> changes that. Unlike charge cards that require the balance to be paid off in full each month, it's a true revolving line of credit, with credit limits tied to actual business performance, flexible ways to pay, and no personal credit checks or guarantees.<\/p><p>\nWith the Spend Card<sup>1<\/sup>, platforms can attract and retain small businesses by offering revolving credit alongside their existing financial services, a more compelling proposition than debit alone, while deepening customer relationships and generating a new revenue stream. Parafin handles everything from program management and capital to credit operations and support. Platforms that want to offer better financial tools face a difficult choice: build the infrastructure themselves or go without. Parafin closes that gap, enabling platforms to launch in weeks without directly partnering with or becoming a bank.<\/p><p>\n\u201cCredit isn\u2019t optional for a small business,\u201d said <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fsahill-poddar-57302461%2F&amp;esheet=54559250&amp;newsitemid=20260623726582&amp;lan=en-US&amp;anchor=Sahill+Poddar&amp;index=4&amp;md5=1c24027d6d43a557708e6eaa922274b2\" rel=\"nofollow\" shape=\"rect\">Sahill Poddar<\/a>, co-founder and CEO of Parafin. \u201cIt\u2019s the lifeline that enables daily operations. Owners make tradeoffs every day to keep their business afloat. Now platforms can offer their customers access to reliable, flexible credit that works with their business, not against it.\u201d<\/p><p>\n\"Small businesses need reliable access to credit, but traditional business cards make it too hard to qualify,\u201d said <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fanita-gibbs-pmp-5422ba53%2F&amp;esheet=54559250&amp;newsitemid=20260623726582&amp;lan=en-US&amp;anchor=Anita+Gibbs&amp;index=5&amp;md5=1ea0098e4a6ed015c8e49caf4c0dbfc2\" rel=\"nofollow\" shape=\"rect\">Anita Gibbs<\/a>, Chief Operating Officer at 360 Payments. \u201cSpend gives our customers a revolving credit card based on their business performance, not their personal credit score. Working with Parafin has been phenomenal. They did the heavy lifting and made it simple for our team.\"<\/p><p>\nSpend runs on trusted infrastructure and is powered by best-in-class partners, including <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fcolumn.com%2F&amp;esheet=54559250&amp;newsitemid=20260623726582&amp;lan=en-US&amp;anchor=Column+N.A&amp;index=6&amp;md5=ebcc8e44ffde5b8e4ba577156639f7de\" rel=\"nofollow\" shape=\"rect\">Column N.A<\/a>. and Visa. Column provides the underlying banking services, including card issuance, and Visa enables global card acceptance.<\/p><p>\n\u201cModern financial products require modern financial infrastructure,\u201d said <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fnick-rasines%2F&amp;esheet=54559250&amp;newsitemid=20260623726582&amp;lan=en-US&amp;anchor=Nick+Rasines&amp;index=7&amp;md5=6854dd9620b5bde2ba9e956c48032eef\" rel=\"nofollow\" shape=\"rect\">Nick Rasines<\/a>, Head of Sales and Partnerships at Column. \u201cBy partnering with Parafin, we\u2019re helping platforms launch business credit card programs backed by Column\u2019s banking infrastructure, with the regulatory and operational foundation needed to scale.\u201d<\/p><p>\nTogether with <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.parafin.com%2Fproducts%2Fcapital&amp;esheet=54559250&amp;newsitemid=20260623726582&amp;lan=en-US&amp;anchor=Capital&amp;index=8&amp;md5=703f0bc68b9d5a04532d0696e884c252\" rel=\"nofollow\" shape=\"rect\">Capital<\/a> and <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.parafin.com%2Fproducts%2Fpay-over-time&amp;esheet=54559250&amp;newsitemid=20260623726582&amp;lan=en-US&amp;anchor=Pay+Over+Time&amp;index=9&amp;md5=afe05f66d15aa016b736d326c401dadf\" rel=\"nofollow\" shape=\"rect\">Pay Over Time<\/a>, the Spend Card<sup>1<\/sup> expands Parafin\u2019s embedded financing ecosystem to continue helping platforms offer inclusive and accessible financial tools to the small businesses that need them most.<\/p><p>\nPlatforms interested in offering the Spend Card<sup>1 <\/sup>to their small business customers can learn more at <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fparafin.com%2Fspend&amp;esheet=54559250&amp;newsitemid=20260623726582&amp;lan=en-US&amp;anchor=https%3A%2F%2Fparafin.com%2Fspend&amp;index=10&amp;md5=78d91cc5c20ee127c0186d2e5ce2d6f1\" rel=\"nofollow\" shape=\"rect\">https:\/\/parafin.com\/spend<\/a>.<\/p><p>\n<i><sup>1<\/sup>Parafin is a financial technology company, not a bank. Spend Cards are issued by Column N.A., Member FDIC, pursuant to a license from Visa U.S.A. Inc. Spend Cards are powered by Marqeta. Approval is not guaranteed and is subject to checks. Terms and conditions apply. See parafin.com\/spend for more information regarding the Spend Card.&#8232;<\/i><\/p><p>\n<b>About Parafin<\/b><\/p><p>\n<a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.parafin.com%2F&amp;esheet=54559250&amp;newsitemid=20260623726582&amp;lan=en-US&amp;anchor=Parafin&amp;index=11&amp;md5=a5926165f90d7fe817ebe45910f02542\" rel=\"nofollow\" shape=\"rect\">Parafin<\/a> is a financial infrastructure company that provides platforms with embedded financial products for their small businesses by abstracting the complexity of capital markets, underwriting, servicing, compliance, and customer support. By powering the embedded financial services of merchants platforms, small businesses can run and grow themselves despite uncertain economic conditions. In just a few years, Parafin has launched on Amazon, Walmart, DoorDash and more platforms to serve hundreds of thousands of businesses and extended over $25 billion in offers.<\/p><p>\n<b>About 360 Payments<\/b><\/p><p>\n360 Payments is a trusted leader in payment processing, specializing in innovative solutions for the automotive repair industry. Since 2011, we\u2019ve been revolutionizing payments with seamless integrations, hassle-free Text to Pay processing, built-in consumer financing solutions, and efficient business funding through 360 Capital. Our mission is to empower repair shops of all sizes with effortless payment systems and exceptional customer support. Learn more at <a  href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2F360payments.com&amp;esheet=54559250&amp;newsitemid=20260623726582&amp;lan=en-US&amp;anchor=360payments.com&amp;index=12&amp;md5=674ca68cde9d40271b313985eff72df6\" rel=\"nofollow\" shape=\"rect\">360payments.com<\/a>.<\/p><br\/> <b>Contacts<\/b> <br\/><p>\n<b>Media Contact<\/b><br\/>Binta Rathod for Parafin\n<br\/><a  href=\"mailto:media@parafin.com\" rel=\"nofollow\" shape=\"rect\">media@parafin.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Built on infrastructure from Column and Visa, launching with 360 Payments and NavSAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211;Today Parafin, a financial infrastructure company that provides platforms with embedded financial products for their small businesses, ann&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-25803","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/25803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25803"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/25803\/revisions"}],"predecessor-version":[{"id":25804,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/25803\/revisions\/25804"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}