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<\/a><\/a>\nAs two Atlanta-rooted organizations, Carter\u2019s and the Dream are joining forces to create meaningful moments for families both inside and outside the arena. The partnership will include in-arena experiences, co-branded community activations, exclusive family-focused content, retail integrations and storytelling designed to strengthen emotional connection with Atlanta families.<\/p>
\nThe collaboration comes at a time of unprecedented momentum for women\u2019s sports and reflects Carter\u2019s broader effort to deepen its presence in Atlanta while connecting with modern parents through culture, community and shared experiences.<\/p>
\n\u201cAs Carter\u2019s continues to strengthen our role as an Atlanta-based company, this partnership with the Atlanta Dream represents an opportunity to show up for families in a completely new way,\u201d said Sarah Crockett, Chief Marketing Officer at Carter\u2019s, Inc. \u201cSports create lasting memories for families \u2014 from a child\u2019s first game to their first jersey \u2014 and together with the Dream, we\u2019re building experiences that celebrate those moments while reinforcing the power of hometown pride, connection and community.\u201d<\/p>
\nThroughout the season, Carter\u2019s branding and activations will appear across Atlanta Dream home games through courtside signage, digital media integrations and family-focused in-game experiences including the Carter\u2019s Simba Cam, Baby Crawl Races and additional family first entertainment moments. Carter\u2019s will also host special retail events and celebrations at its Camp Creek, Alpharetta and Buckhead Landing retail locations to extend the experience beyond the arena and into the community.<\/p>
\nA centerpiece of the partnership will be the \u201cCarter\u2019s Family Takeover\u201d during the Dream\u2019s Fourth of July Family Celebration Game, transforming game day into an immersive family experience complete with co-branded giveaways, face painting, youth activities and high-visibility arena integrations designed specifically for Atlanta families.<\/p>
\nThe partnership will also feature a bespoke long-form content series spotlighting Atlanta Dream players, their families and their personal connections to Atlanta and community. The series, currently titled \u201cHome Grown: The Roots of the Dream, presented by Carter\u2019s,\u201d will live across Dream and Carter\u2019s digital and social platforms, bringing audiences behind the scenes through authentic storytelling centered on family, childhood and hometown pride.<\/p>
\n\u201cWe are excited to partner with Carter\u2019s, another iconic Atlanta brand, to create experiences that celebrate our city, our fans and the families who support us,\u201d said Morgan Shaw Parker, President and COO of the Atlanta Dream. \u201cTogether, we\u2019re building memorable moments that connect generations of fans and make the game more accessible, welcoming and joyful for Atlanta families.\u201d<\/p>
\nThe partnership reinforces Carter\u2019s continued investment in community-driven storytelling and culturally relevant experiences that meet families where they are \u2014 from retail to sports to digital culture \u2014 while further positioning the Atlanta Dream at the center of Atlanta\u2019s evolving sports and entertainment landscape.<\/p>
\nAbout Carter\u2019s, Inc.<\/b><\/p>
\nCarter\u2019s, Inc. is North America\u2019s largest and most-enduring apparel company exclusively for babies and young children. The Company\u2019s core brands are Carter\u2019s and OshKosh B\u2019gosh, iconic and among the sector\u2019s most trusted names. These brands are sold through more than 1,000 Company-operated stores in the United States, Canada, and Mexico, and online at www.carters.com<\/a>, www.oshkosh.com<\/a>, www.cartersoshkosh.ca<\/a>, and www.carters.com.mx<\/a>. Carter\u2019s also is the largest supplier of baby and young children\u2019s apparel to North America\u2019s biggest retailers. The Company\u2019s Child of Mine brand is available exclusively at Walmart, its Just One You brand is available at Target, and its Simple Joys brand is available on Amazon.com<\/a>. The Company\u2019s emerging brands include Little Planet, crafted with organic fabrics and sustainable materials, Otter Avenue, a toddler-focused apparel brand, and Skip Hop, baby essentials from tubs to toys. Carter\u2019s is headquartered in Atlanta, Georgia. Additional information may be found at www.carters.com<\/a>.<\/p> \nAbout the Atlanta Dream<\/b><\/p> \nEstablished in 2008, the Atlanta Dream is the Southeast\u2019s only WNBA franchise, playing its home games at Gateway Center Arena @ College Park. This year the Dream will play five home games at State Farm Arena, continuing the organization\u2019s commitment to elevating the game on the biggest stages. Dream games are telecast locally on Atlanta News First (WANF-TV) and streamed on Victory+. Since 2009, the Dream has produced 12 WNBA All-Stars, earned 11 playoff bids and made three WNBA finals appearances. For more information about the Dream, visit atlantadream.com<\/a> and follow @AtlantaDream on Facebook<\/a>, Instagram<\/a>, X<\/a> and TikTok<\/a>.<\/p>