{"id":275,"date":"2025-09-22T17:42:00","date_gmt":"2025-09-22T15:42:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=0bd5310fb101d0d62b6c0a10b869ba31"},"modified":"2025-09-22T17:42:00","modified_gmt":"2025-09-22T15:42:00","slug":"lr-health-beauty-takes-fragrance-segment-to-a-new-level-and-launches-two-new-collections","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=275","title":{"rendered":"LR Health & Beauty Takes Fragrance Segment to a New Level and Launches Two New Collections"},"content":{"rendered":"

\nSocial commerce company is setting new trends to mark its 40th anniversary and the anniversary of its perfume range<\/p><\/a><\/a><\/a><\/a>

AHLEN, Germany--(BUSINESS WIRE)--Choosing a favourite perfume is a highly personal decision for many people. Because a fragrance is more than just a scent. It expresses your style, your attitude to life and stirs up emotions \u2013 in yourself and in the people around you. Since its foundation in 1985, LR Health & Beauty has been aware of the importance and potential of a successful fragrance range. This is because one of the key advantages of direct sales is the personal advice provided to customers by independent LR sales partners.<\/p>

\n\"LR has continuously developed the fragrance portfolio based on direct feedback from our sales partners, our wealth of experience and the latest scientific findings. To mark the 40th anniversary of LR, we have now added the crowning glory to this segment,\" says J\u00f6rg K\u00f6rfer, CEO of the LR Group.<\/p>

\nScientifically proven effect: 18 fragrances for 18 different moods<\/b><\/p>

\nLR\u2018s new fragrance line LR MOOD INFUSION, comprises eleven women's and seven men\u2019s fragrances, and harnesses the power of mood technology to intensify emotions and enhance personal moods. \"Fragrance mood technology is a patented neuroscientific study that proves that Mood Infusion activates neural markers and specifically influences emotions,\" states Dr Christian R\u00f6\u00dfle, Vice President Research, Development & Quality at LR. Each EDP in this collection has a unique effect \u2013 from refreshing and calming to stimulating. \"During the development phase we placed great emphasis on improving the formulas to reflect the fragrances of our previous top-selling perfumes,\" says R\u00f6\u00dfle, highlighting that LR has taken the preferences of its loyal regular customers into account.<\/p>

\nIn addition to an intense fragrance experience, the packaging of the new line also impresses with its modern design featuring individual colours, a magnetic cap and, last but not least, a high-quality spray head for excellent fragrance diffusion.<\/p>

\nHighest quality and intensity \u2013 combined in an ultimate luxury line<\/b><\/p>

\nGlamour, prestige, strength and sensuality are embodied in the four fragrances of the LR ICONIC ELIXIRS collection. The two women's and two men's fragrances envelop the senses like liquid gold which give the wearer a fabulous glow. Carefully selected ingredients such as Egyptian jasmine and Brazilian tonka bean guarantee the unique intensity of these exquisite high-end perfumes. \"Our LR ICONIC ELIXIRS line unleashes the magic of extremely rare and valuable essences. For example, 800 kilograms of Egyptian jasmine flowers \u2013 one of the most precious flowers in the world \u2013 are required to produce 1 kilogram of extract. The result: an expressive and long-lasting fragrance experience with a very special charisma that goes beyond the ordinary,\" says R\u00f6\u00dfle. The luxurious packaging rounds off the sumptuous presentation of the four fragrances and perfectly suits the taste of true connoisseurs.<\/p>

\n\"I am delighted with the reorientation of our fragrance segment. The simplification of the range provides greater clarity, and the improved quality significantly enhances product performance, as clearly demonstrated by an initial pre-test with selected sales partners,\" states K\u00f6rfer.<\/p>

\nBoth collections are \"Made in Germany\" and were developed in collaboration with renowned fragrance houses.<\/p>

\nLR Group<\/b><\/p>

\nUnder the motto \u201cMore quality for your life\u201d, the LR Group \u2013 headquartered in the town of Ahlen\/Westphalia (Germany) \u2013 successfully produces and distributes various high-quality nutritional supplements and cosmetic products in 32 countries through its independent LR sales partners.<\/p> Contacts<\/b>

\nPR contact:<\/b>LR Global Holding GmbH\nAlmut Kellermeyer\nHead of Corporate Communication\nKruppstra\u00dfe 55\n59227 Ahlen\nGermany\nPhone: +49 (0) 2382 7658-106\nemail: A.Kellermeyer@LRworld.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Social commerce company is setting new trends to mark its 40th anniversary and the anniversary of its perfume rangeAHLEN, Germany–(BUSINESS WIRE)–Choosing a favourite perfume is a highly personal decision for many people. Because a fragrance is more…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-275","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=275"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/275\/revisions"}],"predecessor-version":[{"id":276,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/275\/revisions\/276"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}