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<\/a>\nNow in its fifth year, Snowflake\u2019s Modern Marketing Data Stack report reflects a major shift in how marketing organizations operate\u2014from fragmented tools toward AI-driven, agentic systems built on governed data foundations. This edition draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories, highlighting how organizations are enabling AI to move beyond assistance to decisioning and action across the marketing lifecycle, while addressing the growing demands of data gravity, privacy and trust.<\/p>
\n\"Revenue teams are rebuilding their stack around AI agents, and they need a data layer that those agents can actually call. GTM.AI is powered by the GTM context layer for ZoomInfo \u2014 our audiences, signals, and skills exposed through MCP, APIs, and the marketplace, governed on Snowflake when our customers live there. The \u2018One to Watch' recognition tells us we're building on the right surface.\"<\/b><\/p>
\n\u2014 Dennis Sevilla, Chief Marketing Officer, ZoomInfo<\/p>
\nZoomInfo's data, audiences, skills, and agents are now reachable from inside Snowflake AI Data Cloud; no exports, no duplicate copies, no separate identity layer to reconcile. Revenue teams build account lists, intent plays, and ABM programs against ZoomInfo data using the governance, lineage, and access controls their data org has already set up in Snowflake. For the GTM engineers building AI-first revenue stacks, GTM.AI<\/a> exposes the same data and agents via MCP and APIs, so an agent running in Claude or ChatGPT can call ZoomInfo as easily as a human running a play in GTM Studio.<\/p> \n\"ZoomInfo is one of a small number of partners building for the agentic enterprise from the data layer up. Their MCP availability and the GTM.ai marketplace make ZoomInfo's data directly callable by agents \u2014 and when those agents run against Snowflake AI Data Cloud, customers get the governance, lineage, and access control they expect on every record. That's why ZoomInfo earned the 'One to Watch' position in this year's Modern Marketing Data Stack.\"<\/b><\/p> \n\u2014 Denise Persson, Chief Marketing Officer, Snowflake<\/p>