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<\/a>\nThe report introduces the Technology Sentiment Index, a measure of overall positivity toward technology. Canada scores 61 out of 100 on the Technology Sentiment Index, reflecting a more measured approach to technology adoption compared to some global markets. At the same time, Canadians clearly recognize the benefits of being connected\u201472 percent say connected technology makes their lives better, particularly across everyday activities like shopping, entertainment, and communication.<\/p>
\nAs reliance on technology grows, Canadian consumers are becoming more intentional about the value they expect. Customization is increasingly important, aligning with global findings where 85% of consumers say customizable protection plans make them more likely to purchase a device. This points to a clear preference for flexible protection options that align with individual needs and deliver meaningful value.<\/p>
\nArtificial intelligence is becoming an increasingly important part of the connected experience in Canada, with consumers taking a thoughtful approach to adoption. Those who choose AI-enabled devices are more likely to value protection for their smartphones and computers, recognizing the importance of support as technology becomes more advanced. Customized protection plans help build confidence, enabling consumers to adopt new features with ease. At the same time, Canadians are embracing greater control over their digital experiences.<\/p>
\n\u201cConnected technology is becoming more central to everyday life globally, but what matters most now is how well these experiences adapt to individual needs \u2014 balancing innovation with simplicity, trust, and reliability,\u201d said Federico Bunge, President, International at Assurant<\/b>. \u201cIn Canada, this shift is unfolding more deliberately, with consumers prioritizing transparency, flexibility, and solutions that build long-term trust.\u201d<\/p>
\nMany consumers report resolving smartphone issues such as storage or connectivity through online resources, highlighting a clear preference for simple, intuitive self-serve support. This underscores an opportunity for brands to deliver seamless, user-friendly solutions that empower consumer independence.<\/p>
\n\u201cAs technology becomes more integrated into daily life, Canadians\u2019 expectations for support are shifting toward personalized, value-driven solutions,\u201d said Paul Cosgrove, President of Assurant Canada.<\/b> \u201cOur data shows that building trust in next-generation technology, including AI-enabled devices, requires flexible protection and the ability for consumers to manage their digital experiences with ease. At Assurant, we enable that independence through simple, proactive solutions that build confidence in connected technology.\u201d<\/p>
\nAs part of Assurant\u2019s 2026 Global Connected Consumer Trends Report, Canada\u2019s insights reflect a broader shift where connected technology is becoming essential to everyday life, and expectations for flexible, transparent, and reliable experiences continue to grow.<\/p>
\nAssurant\u2019s full 2026 Global Connected Consumer Trends Report is available here<\/a><\/p> \nAbout Assurant<\/b><\/p> \nAssurant, Inc. (NYSE: AIZ) redefines the boundaries of protection \u2013 safeguarding and servicing connected devices, homes, automobiles, and commercial equipment in partnership with the world\u2019s most successful brands. As a Fortune 500 company operating in 21 countries, Assurant leads the way in leveraging insights and technology to transform customer connections that build loyalty and drive value.<\/p> \nLearn more at assurant.ca<\/a>.<\/p>