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<\/a><\/a>\nThe collaboration brings together two critical building blocks of successful ecommerce: trusted, complete product content and easy to launch, branded digital commerce experiences, making it simpler for convenience retailers to get online faster, meet shopper expectations, and unlock more value from their digital ecosystems. This collaboration reflects NIQ\u2019s broader Product Intelligence strategy, a foundational pillar within its Connected Content suite, designed to power how products are understood, discovered, and selected across digital and AI-driven commerce environments.<\/p>
\nLula Commerce helps retailers rapidly launch and operate an ecommerce experience, connecting them to the world\u2019s largest third-party delivery service providers (DSPs) and building them a first-party ordering channel within their own app and website. Retailers fulfill all orders from one platform with Lula handling tasks like analyzing and selecting locations, communicating with DSPs, and digitizing store menus. NIQ Product Intelligence, built on Brandbank, powers these digital menus with trusted and complete product content, structured attributes, and contextual intelligence, ensuring products are accurate, consistent, and ready to be interpreted across commerce systems, search, and AI-driven experiences. This enables a more unified, complete, and scalable product record across commerce environments, improving discoverability, shopper engagement, and conversion outcomes.<\/p>
\nBy aligning trusted content with commerce execution, the collaboration helps reduce complexity and friction from the digital journey. Retailers benefit from a more connected, scalable approach that supports immediate launch and long-term growth.<\/p>
\nThrough this collaboration, retailers can expect:<\/p>
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- \nReduced complexity across vendors and systems<\/li>\n
- \nClear, confidence-building recommendations from trusted partners<\/li>\n
- \nA practical roadmap that supports both rapid ecommerce launch and long-term digital maturity<\/li>\n<\/ul>
\n\u201cAs commerce becomes increasingly digital and AI-driven, the role of product information is evolving,\u201d said Gregory Hunter, Vice President, US Retail - Digital Shelf Content at NIQ. \u201cThrough NIQ Product Intelligence, built on Brandbank, we\u2019re helping retailers move beyond managing product content to creating a connected intelligence layer that powers how products are discovered, interpreted, and selected across commerce ecosystems.\u201d<\/p>
\nThis collaboration reflects NIQ and Lula Commerce\u2019s shared commitment to helping convenience retailers build digital experiences that are simple to launch, easy to manage, and designed for long-term success.<\/p>
\n\u201cRetailers shouldn\u2019t have to choose between speed and accuracy,\u201d said Adit Gupta, Co-Founder & CEO, Lula Commerce. \u201cBy working with NIQ and its Product Intelligence capabilities, we\u2019re helping retailers launch ecommerce faster while meeting shoppers\u2019 expectations for complete, reliable product information.\u201d<\/p>
\nThis collaboration is part of NIQ\u2019s Product Intelligence capabilities and broader Connected Content suite, helping create a more unified product record that can move seamlessly across supply chains, digital commerce platforms, and emerging AI-driven ecosystems. By connecting complete, trusted product content at scale with data, context, and activation, NIQ Product Intelligence enables brands and retailers to better support how products are represented across digital commerce environments.<\/p>
\nFAQs<\/b><\/p>
\nWhat does this collaboration mean for convenience retailers?\n
\nWhat problem does this collaboration solve?\n
\nHow does NIQ Product Intelligence contribute to the collaboration?\n
\nHow does Lula Commerce contribute to the collaboration?\n
\nWho is this collaboration designed for?\n
\nDoes this support long-term digital growth, or just quick launch?\n
\nAbout NIQ\n
\nWith operations in more than 90 countries, NIQ covers approximately 82% of the world\u2019s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View\u2122\u2014helping brands and retailers understand what consumers buy, why they buy it, and what to do next.<\/p>
\nFor more information, please visit www.niq.com<\/a>.<\/p>
\nAbout Lula Commerce\n