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<\/a><\/a>\nThe 2026 event marks the first time since 2008 that the Winn-Dixie name has appeared as the entitlement partner of the NASCAR O\u2019Reilly Auto Parts Series race at Daytona International Speedway, reconnecting the hometown grocer with one of racing\u2019s most recognizable venues and traditions.<\/p>
\nThe partnership reflects Winn-Dixie\u2019s continued commitment to its customers and builds a shared legacy with Coke Florida to serve communities across the Sunshine State through experiences that celebrate their interests and traditions. Through special race-themed promotions, in-store displays and exclusive fan experiences, customers will have opportunities to engage with the Winn-Dixie 250 Powered by Coca-Cola leading up to race weekend.<\/p>
\nGayle Shields, Chief Merchandising and Marketing Officer for The Winn-Dixie Company, said,<\/b> \u201cNASCAR has long been part of the fabric of many communities we serve, and few traditions bring people together like race weekend at Daytona. The Winn-Dixie 250 has created memorable moments for generations of racing fans, and now alongside Coke Florida, we're proud to build on that legacy through experiences that bring customers, communities and fans together.\u201d<\/p>
\nIn the weeks leading up to the race, customers can look for special Winn-Dixie 250 Powered by Coca-Cola displays and promotions in participating Winn-Dixie stores throughout Florida. Winn-Dixie is bringing race weekend to life through high-impact merchandising and product offers, giving NASCAR fans everything they need to gear up \u2013 from tailgate-ready favorites to everyday essentials \u2013 all while enjoying great savings and benefits through its award-winning rewards program.<\/p>
\nMeena Sen, Vice-President, Marketing, Coke Florida, said,<\/b> \u201cAs longtime partners serving communities across Florida, Coke Florida and The Winn-Dixie Company are proud to come together around an event that celebrates connection, camaraderie and community. The Winn-Dixie 250 Powered by Coca-Cola creates memorable experiences for customers while showcasing the energy and tradition of NASCAR.\u201d<\/p>
\nThe Winn-Dixie 250 Powered by Coca-Cola will take place Friday, Aug. 28, at Daytona International Speedway as part of NASCAR\u2019s annual summer race weekend. For more information regarding the Coke Zero Sugar 400 race weekend, visit daytonainternationalspeedway.com<\/a> or call 1-800-PITSHOP.<\/p> \nAbout The Winn-Dixie Company<\/b><\/p> \nThe Winn-Dixie Company, based in Jacksonville, Florida, is a trusted neighborhood grocer with deep roots across Florida and southern Georgia. Building on more than a century of legacy, the company is shaping the future of neighborhood grocery through continued store investments, innovative formats and a seamless omnichannel experience that delivers exceptional value both in stores and online. Guided by its purpose to feed and enrich the communities it serves, The Winn-Dixie Company is known for exceptional service and locally authentic stores. The grocer is committed to offering fresh, high-quality products and meaningful value through its nationally recognized Winn-Dixie Rewards program.<\/p> \nFor more information and updates, visit WinnDixie.com<\/a> and follow @WinnDixie on Facebook, Instagram and LinkedIn.<\/p> \nAbout Winn-Dixie<\/b><\/p> \nFounded in 1925, Winn-Dixie is a trusted neighborhood grocer serving communities across Florida and southern Georgia. A subsidiary of The Winn-Dixie Company, Winn-Dixie operates locally authentic neighborhood grocery and liquor stores, complemented by convenient online grocery delivery. To learn more, visit WinnDixie.com<\/a>.<\/p> \nAbout Coca-Cola Beverages Florida, LLC<\/b><\/p> \nCoca-Cola Beverages Florida, LLC (Coke Florida) is a strategic bottling partner of The Coca-Cola Company and a growth-focused consumer packaged goods company. We are one of the largest Coca-Cola bottlers in the United States with an exclusive territory that covers forty-seven counties in Florida. Coke Florida makes, sells, and distributes a portfolio of beverages for every occasion including sparkling soft drinks, waters, teas, sports drinks, energy drinks, juices, and value-added dairy drinks. We drive positive economic impact in the communities we serve through employing over 5,000 associates and operating four GreenCircle Certified production facilities and eighteen distribution centers. Our investments in sustainability, education, and economic empowerment are the foundation of our commitment to helping build stronger communities. Founded in 2015 and headquartered in Tampa, Coke Florida is also one of the largest Black-owned businesses in the United States. The company has been recognized as a US Best Managed Company Gold Standard Winner by Deloitte Private and The Wall Street Journal. To learn more, visit www.cokeflorida.com<\/a> and follow us on Instagram<\/a>, Facebook<\/a>, and LinkedIn<\/a>.<\/p> \nFor The Winn-Dixie Company interviews or images, contact:<\/b>