{"id":32352,"date":"2026-07-08T07:00:00","date_gmt":"2026-07-08T05:00:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=4082d9c11bbb1295162e551a72927244"},"modified":"2026-07-08T07:00:00","modified_gmt":"2026-07-08T05:00:00","slug":"kate-launches-kabuke-break-convention-kabuki-inspired-international-campaign","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=32352","title":{"rendered":"KATE Launches "KABUKE: Break Convention" Kabuki-Inspired International Campaign"},"content":{"rendered":"

\nKATE x Kabuki. Two icons that defined their eras are now forging a new age with \"shadow enhancing makeup.\" New products embodying this vision are being rolled out, starting in Japan and extending across other Asian countries and regions.<\/b><\/p><\/a><\/a><\/a><\/a>

TOKYO--(BUSINESS WIRE)--Global cosmetics brand KATE will launch \u201cKABUKE: Break Convention,\u201d an international campaign drawing on elements of Kabuki, the traditional Japanese performing art. The campaign debuts on Wednesday, July 8, 2026. As part of the rollout, KATE will introduce two products that embody the campaign\u2019s aesthetic\u2014the KATE Smooth Fit Pressed Powder and KATE Real Shading Stick\u2014available beginning Saturday, July 25, 2026, in Japan and across major Asian markets, including Taiwan, Hong Kong, Thailand, Malaysia, and the Philippines.<\/p>

\nDedicated website: https:\/\/www.kate-global.net\/my\/special\/kate_kabuki\/<\/a><\/p>

\nSince its founding, KATE has championed the slogan \u201cNO MORE RULES.,\u201d offering makeup that defies convention and encourages self-expression. At the heart of this vision is KATE\u2019s signature shadow enhancing makeup\u2014a Japanese-born technique that uses light and shadow to create depth and dimension.<\/p>

\nThe pairing of a makeup brand and Kabuki may seem unexpected at first, yet both share a legacy of boundary\u2011defying expression that transcends eras. Rooted in the spirit of Kabuku<\/i>\u2014a refusal to conform\u2014Kabuki has long conveyed essence and emotion through a distinctive interplay of light and shadow. This resonates deeply with KATE, a brand that uses shadow enhancing makeup to draw out inner strength through the same dynamic contrast.<\/p>

\nUkon Onoe is a distinguished \u201ctwo\u2011way\u201d performer who forges a modern path while honoring tradition and brings a unique dual artistry to this campaign as both a Kabuki actor and a Kiyomoto<\/i>\u2011style singer. Reflecting on the campaign, Onoe notes that KATE\u2019s \u201cNO MORE RULES.\u201d philosophy aligns closely with the spirit of Kabuki, as both share a richness rooted in embracing one\u2019s true self.<\/p>

\nThe international campaign will launch on Wednesday, July 8, 2026, with key visuals, a concept movie, and a campaign website featuring Ukon Onoe.<\/p>

\nKATE\u2019s launch takes the blue tones of Kumadori\u2014Kabuki\u2019s expressive makeup\u2014and uses them to introduce a shadow enhancing makeup look that slips blue into the shadows. By channeling the bold emotional force of blue, the look adds dimension, deepens structure, and conveys a strong sense of will.<\/p>

\nThe new products that embody this approach are the KATE Real Shading Stick and KATE Smooth Fit Pressed Powder\u2014each designed to add subtle blue nuances to shadow enhancing makeup.<\/p>

\nKATE and Kabuki share a legacy of pursuing beauty beyond convention. Through this campaign, KATE will highlight makeup expression unbound by rules, presenting shadow enhancing makeup inspired by Japanese aesthetics to audiences across Asia and around the world.<\/p>

\nProduct Information<\/b><\/p>

\nKATE Real Shading Stick<\/b><\/p>

\nAvailable in one type. A shade color that creates a sense of transparency and realistic, natural-looking shadows with a hint of blue.<\/p>

\nKATE Smooth Fit Pressed Powder<\/b><\/p>

\nAvailable in 2 types. For a smooth, translucent finish.\nAn ultra-thin pressed powder that keeps skin shine-free all day with its instant matte finish and pore-minimizing effect.<\/p>

\nRelease Date and Regions<\/b><\/p>

\nJapan: From July 25, 2026\nAfter Japan, products are scheduled to be released in Taiwan, Hong Kong, Thailand, Malaysia and the Philippines.<\/p>

\nAbout KATE<\/b><\/p>

\nSince its debut in 1997, KATE has been a global makeup brand built on the slogan \u201cNO MORE RULES.\u201d Unconstrained by eras, trends, or convention, the brand champions makeup styles that highlight each individual\u2019s personality and confidence.<\/p>

\nAbout Kao<\/b><\/p>

\nKao (TOKYO:4452), a Japan-based manufacturer of cosmetics, personal care and household products, as well as specialty chemicals, creates high-value-added products and services that provide care and enrichment for the life of all people and the planet. Through its brands such as Cur\u00e9l<\/i>, SENSAI<\/i>, and MOLTON BROWN<\/i> cosmetics, Bior\u00e9<\/i> and Jergens<\/i> skin care products, Oribe<\/i> hair care products, Attack<\/i> laundry detergent, and Laurier<\/i> sanitary products, Kao is part of the everyday lives of people across Asia, the Americas, Europe, the Middle East, and Africa. Combined with its chemical business, which contributes to a wide range of industries, Kao generates about 1,690 billion yen in annual sales. Kao employs about 31,500 people worldwide and has more than 130 years of history in innovation.\nPlease visit the Kao Group website<\/a> for additional information.<\/p> Contacts<\/b>

\nMedia inquiries should be directed to:<\/b>Public Relations\nKao Corporation\ncorporate_pr@kao.com<\/a><\/b><\/p>","protected":false},"excerpt":{"rendered":"

KATE x Kabuki. Two icons that defined their eras are now forging a new age with \u00ab\u00a0shadow enhancing makeup.\u00a0\u00bb New products embodying this vision are being rolled out, starting in Japan and extending across other Asian countries and regions.TOKYO–(BUSINE…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-32352","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/32352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32352"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/32352\/revisions"}],"predecessor-version":[{"id":32353,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/32352\/revisions\/32353"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}