{"id":324,"date":"2025-11-27T12:27:00","date_gmt":"2025-11-27T11:27:00","guid":{"rendered":"http:\/\/stocks-future.com\/?guid=abe095708a46853821ef89eeae68371a"},"modified":"2025-11-27T12:27:00","modified_gmt":"2025-11-27T11:27:00","slug":"multiply-media-group-acquires-100-of-london-lites-accelerating-expansion-in-the-uk","status":"publish","type":"post","link":"https:\/\/stocks-future.com\/?p=324","title":{"rendered":"Multiply Media Group Acquires 100% of London Lites, Accelerating Expansion in the UK"},"content":{"rendered":"

ABU DHABI, United Arab Emirates--(BUSINESS WIRE)--Multiply Media Group (MMG), a subsidiary of 2PointZero Group PJSC (formerly Multiply Group PJSC), today announced the full acquisition of London Lites, one of London\u2019s leading digital Out-of-Home (DOOH) operators. This transaction marks a major milestone in MMG\u2019s international expansion, establishing an immediate presence in the UK\u2019s outdoor market under the Backlite UK brand.\n<\/p><\/a><\/a><\/a><\/a>

\nLondon Lites has a strong digital portfolio with over 65 premium signs, including The Cube @ Flannels on Oxford Street. This acquisition creates immediate synergies with MMG\u2019s 11 ultra-premium UK assets, providing access to an experienced sales team, established infrastructure, and prime inventory.\n<\/p>

\nJawad Hassan, Head of the Media and Communications Vertical at 2PointZero Group<\/b>, said: \u201cLondon Lites has built one of the most recognisable premium DOOH portfolios in the UK, combining exceptional locations with a team that understands how to operate and grow high-impact digital assets. Bringing London Lites fully into our portfolio allows us to accelerate market expansion, unlock programmatic potential, and strengthen our position in a market that is rapidly evolving. This investment gives us scale from day one and creates a compelling platform for long-term growth.\u201d\n<\/p>

\nJames Bicknell, Group CEO at Multiply Media Group<\/b>, added: \u201cWe are proud to add London Lites to our portfolio and introduce Backlite UK to the market. London Lites has long been recognised for the quality and impact of its assets. Bringing the network under MMG allows us to deliver greater value, scale, and service for brands operating in one of the world\u2019s most dynamic and influential media environments.\u201d\n<\/p>

\nSam Dayeh, Founder of London Lites<\/b>, <\/i>added: \u201cI\u2019m incredibly proud of what London Lites has achieved, and even prouder to see it join a group that genuinely recognises its value. Multiply Media Group\u2019s vision aligns perfectly with what we\u2019ve built. At its core, London Lites has always been about its people; their talent, passion and commitment shaped the business, and I\u2019m deeply grateful for their loyalty. Knowing they\u2019ll have a strong and respected platform for future growth means a great deal.\u201d\n<\/p>

\nWith this acquisition, MMG reinforces its presence in the UK and deepens its position in the high-growth DOOH market, underscoring its commitment to building a global portfolio of premium OOH assets powered by technology, creativity, and clear strategic focus.\n<\/p>

\nSource: <\/b>AETOSWire<\/b><\/a>\n<\/p> Contacts<\/b>

\nImam Asalie<\/b>, +971509829435\nImam.asalie@viola.ae<\/a>\n<\/p>","protected":false},"excerpt":{"rendered":"

ABU DHABI, United Arab Emirates–(BUSINESS WIRE)–Multiply Media Group (MMG), a subsidiary of 2PointZero Group PJSC (formerly Multiply Group PJSC), today announced the full acquisition of London Lites, one of London\u2019s leading digital Out-of-Home (DOOH)…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-324","post","type-post","status-publish","format-standard","hentry","category-infos-businesswire"],"_links":{"self":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=324"}],"version-history":[{"count":1,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/324\/revisions"}],"predecessor-version":[{"id":325,"href":"https:\/\/stocks-future.com\/index.php?rest_route=\/wp\/v2\/posts\/324\/revisions\/325"}],"wp:attachment":[{"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stocks-future.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}